When AI Gets it Wrong

The "Ticking Time Bomb"

Counseling Doctors Through Claims

The Case of the Predatory Patient 

When Good Intentions Create Bad Outcomes 

Paying Bills Without Admitting Fault

In Chiropractical's annual "Tales from the Claims Crypt" episode, host Jon Kec is joined by NCMIC claims specialists Tom Caswell and Zach Myers to explore four unsettling real-world chiropractic liability cases, each packed with lessons that can help practitioners avoid costly mistakes.
When AI Becomes a Liability: A chiropractor turns to an AI app for guidance during a medical emergency instead of immediately calling 911, creating unnecessary risk.
The "Ticking Time Bomb Patient: A patient with an undiagnosed condition suffers a terrible injury that ultimately results in a wrongful death claim, despite normal imaging findings and care that appeared clinically appropriate.
The Case of the Predatory Patient: A questionable EMS and ultrasound burn allegation raises read flags, but thorough documentation and billing evidence help dismantle the claim.
When Good Intentions Create Bad Outcomes: A chiropractor's instinct to be friendly and apologetic leads to statements that could be used against them in a liability claim.

01:19 - When AI Gets it Wrong

10:00 - The "Ticking Time Bomb"

16:39 - Counseling Doctors Through Claims

21:32 - The Case of the Predatory Patient 

29:26 - When Good Intentions Create Bad Outcomes 

36:22 - Paying Bills Without Admitting Fault

This episode of Chiropractical was released October 19, 2026.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

 

In Chiropractical's annual "Tales from the Claims Crypt" episode, host Jon Kec is joined by NCMIC claims specialists Tom Caswell and Zach Myers to explore four unsettling real-world chiropractic liability cases, each packed with lessons that can help practitioners avoid costly mistakes.
<hr>
<ul>
<li>When AI Becomes a Liability: A chiropractor turns to an AI app for guidance during a medical emergency instead of immediately calling 911, creating unnecessary risk.</li>
<li>The "Ticking Time Bomb Patient: A patient with an undiagnosed condition suffers a terrible injury that ultimately results in a wrongful death claim, despite normal imaging findings and care that appeared clinically appropriate.</li>
<li>The Case of the Predatory Patient: A questionable EMS and ultrasound burn allegation raises read flags, but thorough documentation and billing evidence help dismantle the claim.</li>
<li>When Good Intentions Create Bad Outcomes: A chiropractor's instinct to be friendly and apologetic leads to statements that could be used against them in a liability claim.</li>
</ul>
<hr>
01:19 - When AI Gets it Wrong
10:00 - The "Ticking Time Bomb"
16:39 - Counseling Doctors Through Claims
21:32 - The Case of the Predatory Patient&nbsp;
29:26 - When Good Intentions Create Bad Outcomes&nbsp;
36:22 - Paying Bills Without Admitting Fault
<hr>
This episode of Chiropractical was released October 19, 2026.
Watch the <a href="https://youtu.be/1J7nMA_ylYw?si=EowyrV0ZKCLwsQ5l">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>
&nbsp;

Tales from the Claims Crypt: When AI Gets it Wrong

Uniting the Profession

Expanding Our Footprint

Critical Strategy and Timeline

Doctor-Led Advocacy

Securing Our Future

Your Next Move

For the first time in profession history, the American Chiropractic Association (ACA) and the International Chiropractors Association (ICA) are standing together on the same stage.

In this landmark episode of NCMIC’s Chiropractical, host Jon Kec is joined by Dr. Kris Anderson (ACA) and Dr. Joe Betz (ICA) to break down a critical breakthrough for your practice: a unified, strategic initiative around H.R. 539 and S.106 to modernize outdated Medicare restrictions, expand your scope of coverage, and ensure our patients get the full spectrum of care they deserve.

 

 

What You’ll Discover in This Episode:
A Historic Moment for the Profession: How a year of transparent dialogue led to a powerful, unified partnership between the ACA and ICA—and what this means for the future of your practice.
Modernizing Outdated Medicare Restrictions: Currently, Medicare only reimburses basic spinal adjustments, forcing DCs to deliver necessary exams and X-rays without coverage. Learn how new legislation aims to fully cover your full scope of practice.
Expanding Patient Access & Practice Growth: What broad Medicare coverage means for your patient volume, clinic sustainability, and your community's access to affordable care.
The Legislative Battle on Capitol Hill: Inside the policy push—how the ACA, ICA, industry leaders like NCMIC, and the Make America Healthy Again Chiropractic Hub are pooling resources to educate lawmakers and navigate congressional budget hurdles.
Critical December Deadlines: Why Congress's upcoming December window is the ultimate leverage point for getting this bill across the finish line.
Setting the Stage for Broader Scope Expansion: How this victory establishes momentum for student loan forgiveness programs, expanded VA/military healthcare integration, and true parity for chiropractic care.

 

How You Can Help

Big changes only happen when doctors, students, and patients speak up together. Here’s how you can make a difference right now:
Spread the Word – Share this episode with colleagues, friends, family, and patients.
Support the Cause – Stay informed through the ACA, ICA, and local health groups.
Contact Your Representatives – Tell your local Representative and Senator to support H.R. 539 and S. 106 so Medicare covers full chiropractic care.

 

03:17 - Uniting the Profession

10:25 - Breaking the Gridlock

12:40 - Expanding Our Footprint

19:07 - Critical Strategy and Timeline

25:36 - Unlocking Full Scope

29:12 - Doctor-Led Advocacy

36:34 - Securing Our Future

43:30 - Your Next Move

 

This episode of Chiropractical was recorded on September 18, 2026.

Watch the video version of this episode on the NCMIC YouTube Channel. 

 

Get Connected:
Connect with the ACA 
Connect with the ICA 
Connect with the MAHA Chiropractic Hub 

If you have questions for Chiropractical, reach out at AskNCMIC@NCMIC.com

 

About Dr. Kris Anderson

Dr. Kris Anderson is a practicing chiropractor in Grand Forks, ND, where he splits his time between private practice and Spectra Health, a federally qualified health center. He is a state and national professional association leader, currently serving as President of the American Chiropractic Association Board of Governors, and has represented the chiropractic profession as Advisor to the American Medical Association Relative Value Scale Update Committee Health Care Professionals Advisory Committee (AMA RUC HCPAC) since 2019. He has co-authored multiple peer-reviewed publications, primarily with Clinical Compass, and has participated in practice-based clinical research for more than ten years.

 


About Dr. Joe Betz

Dr. Joe Betz currently serves as President of the International Chiropractors Association (ICA). He is a distinguished chiropractor, educator, researcher, regulator, and leader dedicated to advancing the chiropractic profession. As an accomplished clinician/researcher, Dr. Betz has authored numerous peer-reviewed publications in many top scientific journals in the fields of chiropractic, orthopedics, spine biomechanics and general medicine. He has also co-authored clinical practice guidelines and currently speaks nationally and internationally on spinal biomechanics, posture, and clinical outcomes. Through education, research, and service, Dr. Betz continues to mentor future leaders and shape the future of chiropractic worldwide.

 

For the first time in profession history, the American Chiropractic Association (ACA) and the International Chiropractors Association (ICA) are standing together on the same stage.
In this landmark episode of NCMIC&rsquo;s Chiropractical, host Jon Kec is joined by Dr. Kris Anderson (ACA) and Dr. Joe Betz (ICA) to break down a critical breakthrough for your practice: a unified, strategic initiative around H.R. 539 and S.106 to modernize outdated Medicare restrictions, expand your scope of coverage, and ensure our patients get the full spectrum of care they deserve.
&nbsp;
<hr>
&nbsp;
What You&rsquo;ll Discover in This Episode:
<ul>
<li>A Historic Moment for the Profession: How a year of transparent dialogue led to a powerful, unified partnership between the ACA and ICA&mdash;and what this means for the future of your practice.</li>
<li>Modernizing Outdated Medicare Restrictions: Currently, Medicare only reimburses basic spinal adjustments, forcing DCs to deliver necessary exams and X-rays without coverage. Learn how new legislation aims to fully cover your full scope of practice.</li>
<li>Expanding Patient Access &amp; Practice Growth: What broad Medicare coverage means for your patient volume, clinic sustainability, and your community's access to affordable care.</li>
<li>The Legislative Battle on Capitol Hill: Inside the policy push&mdash;how the ACA, ICA, industry leaders like NCMIC, and the Make America Healthy Again Chiropractic Hub are pooling resources to educate lawmakers and navigate congressional budget hurdles.</li>
<li>Critical December Deadlines: Why Congress's upcoming December window is the ultimate leverage point for getting this bill across the finish line.</li>
<li>Setting the Stage for Broader Scope Expansion: How this victory establishes momentum for student loan forgiveness programs, expanded VA/military healthcare integration, and true parity for chiropractic care.</li>
</ul>
<hr>
&nbsp;
How You Can Help
Big changes only happen when doctors, students, and patients speak up together. Here&rsquo;s how you can make a difference right now:
<ol>
<li>Spread the Word &ndash; Share this episode with colleagues, friends, family, and patients.</li>
<li>Support the Cause &ndash; Stay informed through the ACA, ICA, and local health groups.</li>
<li>Contact Your Representatives &ndash; Tell your local Representative and Senator to support H.R. 539 and S. 106 so Medicare covers full chiropractic care.</li>
</ol>
<hr>
&nbsp;
03:17 - Uniting the Profession
10:25 - Breaking the Gridlock
12:40 - Expanding Our Footprint
19:07 - Critical Strategy and Timeline
25:36 - Unlocking Full Scope
29:12 - Doctor-Led Advocacy
36:34 - Securing Our Future
43:30 - Your Next Move
<hr>
&nbsp;
This episode of Chiropractical was recorded on September 18, 2026.
Watch the <a href="https://www.youtube.com/watch?v=jGEWYFD6b5Q">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
&nbsp;
Get Connected:
<ul>
<li>Connect with the <a href="https://www.acatoday.org/">ACA&nbsp;</a> <a href="https://www.acatoday.org/"></a></li>
<li>Connect with the&nbsp;<a href="https://www.chiropractic.org/">ICA&nbsp;</a></li>
<li>Connect with the <a href="https://www.mahacenter.org/chiropractic-hub">MAHA Chiropractic Hub&nbsp;</a></li>
</ul>
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">AskNCMIC@NCMIC.com</a>
&nbsp;
About Dr. Kris Anderson
Dr. Kris Anderson is a practicing chiropractor in Grand Forks, ND, where he splits his time between private practice and Spectra Health, a federally qualified health center. He is a state and national professional association leader, currently serving as President of the American Chiropractic Association Board of Governors, and has represented the chiropractic profession as Advisor to the American Medical Association Relative Value Scale Update Committee Health Care Professionals Advisory Committee (AMA RUC HCPAC) since 2019. He has co-authored multiple peer-reviewed publications, primarily with Clinical Compass, and has participated in practice-based clinical research for more than ten years.
&nbsp;
 About Dr. Joe Betz
Dr. Joe Betz currently serves as President of the International Chiropractors Association (ICA). He is a distinguished chiropractor, educator, researcher, regulator, and leader dedicated to advancing the chiropractic profession. As an accomplished clinician/researcher, Dr. Betz has authored numerous peer-reviewed publications in many top scientific journals in the fields of chiropractic, orthopedics, spine biomechanics and general medicine. He has also co-authored clinical practice guidelines and currently speaks nationally and internationally on spinal biomechanics, posture, and clinical outcomes. Through education, research, and service, Dr. Betz continues to mentor future leaders and shape the future of chiropractic worldwide.
&nbsp;

In this landmark episode of NCMIC’s Chiropractical, host Jon Kec is joined by Dr. Kris Anderson (ACA) and Dr. Joe Betz (ICA) to break down a critical breakthrough for your practice: a unified, strategic initiative around H.R. 539 and S. 106 to modernize outdated Medicare restrictions, expand your scope of coverage, and ensure our patients get the full spectrum of care they deserve.

ACA and ICA United for Chiropractic's Future

Why Chiropractors Isolate

Misconceptions About Associations

Closing Office Anxiety

Networking for Introverts

Show Up and Engage

This episode of Chiropractical goes beyond practice management to explore a challenge that affects the future of the profession: too many chiropractors are trying to succeed alone.

Recorded live at the NCMIC booth during FCA The National in Orlando, host Jon Kec sits down with Dr. Glenn Jaffe and Illinois Chiropractic Society Executive Director Marc Abla for a conversation about the power of mentorship, community, and professional engagement. They discuss why growth accelerates when chiropractors connect with experienced leaders, participate in associations, and actively contribute to the advancement of the profession.

Drawing from his own career journey, Dr. Jaffe shares lessons learned from missed opportunities early on and explains how coaches, mentors, and trusted advisors can help doctors avoid costly mistakes and reach their goals faster.

Marc Abla offers an insider's perspective on the critical work associations do behind the scenes, from legislative advocacy and regulatory protection to strengthening chiropractic's voice in healthcare and public policy.

In this episode, you'll learn:
Why practicing in isolation can limit professional and practice growth
The hidden value professional associations provide every day
Why many doctors get stuck working in their business instead of on it
How networking and relationship-building create new opportunities
Strategies for overcoming fear of failure and stepping into leadership
How a more unified profession can strengthen reimbursement, advocacy, and cultural relevance

Whether you're a new graduate or a seasoned practitioner, this conversation offers a powerful reminder that chiropractic's future is strongest when doctors show up, get involved, and grow together.

01:55 - Why Mentorship Matters

05:58 - Why Chiropractors Isolate

11:26 - Misconceptions About Associations

19:55 - Closing Office Anxiety

22:59 - Hallway Learning Wins

25:32 - Networking for Introverts

33:14 - Show Up and Engage

This episode of Chiropractical was recorded live August 13, 2026 at FCA The National in Orlando, FL.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

Helpful Links:

Connect with Dr. Jaffe on LinkedIn.

Connect with the Illinois Chiropractic Society.

About Dr. Glenn Jaffe

Dr. Glenn Jaffe has spent 24 years as both a practicing chiropractor and a leader within the profession. He owns Jaffe Chiropractic in Charlotte, North Carolina, and is a past president and current Legislative Chair of the North Carolina Chiropractic Association. Nationally, he serves as District 3 Director for ChiroCongress, Chair of BAC-PAC, chiropractic’s federal political action committee, and a member of the Leadership Committee for the Chiropractic Future Strategic Plan. His work spans clinical practice, advocacy, organizational strategy, and the development of better systems for the profession. He also writes and speaks about the cultural, political, and professional forces shaping chiropractic’s place in healthcare through his publication, Chiropractic, Culture and the Climb.  

About Marc Abla

Marc Abla, CAE is Chief Executive Officer of the Illinois Chiropractic Society (ICS), where he has served the chiropractic profession for more than two decades. A Certified Association Executive, Marc is a frequent speaker on leadership, strategic planning, healthcare compliance, artificial intelligence, reimbursement, and legal and regulatory issues affecting healthcare organizations. He also facilitates strategic planning initiatives for professional organizations and serves nationally as Executive Director at Large for the ChiroCongress Board of Directors and Chair of the Reimbursement Workgroup for the Chiropractic Future Strategic Plan.

This episode of Chiropractical goes beyond practice management to explore a challenge that affects the future of the profession: too many chiropractors are trying to succeed alone.
Recorded live at the NCMIC booth during FCA The National in Orlando, host Jon Kec sits down with Dr. Glenn Jaffe and Illinois Chiropractic Society Executive Director Marc Abla for a conversation about the power of mentorship, community, and professional engagement. They discuss why growth accelerates when chiropractors connect with experienced leaders, participate in associations, and actively contribute to the advancement of the profession.
Drawing from his own career journey, Dr. Jaffe shares lessons learned from missed opportunities early on and explains how coaches, mentors, and trusted advisors can help doctors avoid costly mistakes and reach their goals faster.
Marc Abla offers an insider's perspective on the critical work associations do behind the scenes, from legislative advocacy and regulatory protection to strengthening chiropractic's voice in healthcare and public policy.
<hr>
In this episode, you'll learn:
<ul>
<li>Why practicing in isolation can limit professional and practice growth</li>
<li>The hidden value professional associations provide every day</li>
<li>Why many doctors get stuck working in their business instead of on it</li>
<li>How networking and relationship-building create new opportunities</li>
<li>Strategies for overcoming fear of failure and stepping into leadership</li>
<li>How a more unified profession can strengthen reimbursement, advocacy, and cultural relevance</li>
</ul>
<hr>
Whether you're a new graduate or a seasoned practitioner, this conversation offers a powerful reminder that chiropractic's future is strongest when doctors show up, get involved, and grow together.
<hr>
01:55 - Why Mentorship Matters
05:58 - Why Chiropractors Isolate
11:26 - Misconceptions About Associations
19:55 - Closing Office Anxiety
22:59 - Hallway Learning Wins
25:32 - Networking for Introverts
33:14 - Show Up and Engage
<hr>
This episode of Chiropractical was recorded live August 13, 2026 at FCA The National in Orlando, FL.
Watch the <a href="https://youtu.be/HocSV37B_TE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>
Helpful Links:
Connect with Dr. Jaffe on <a href="https://www.linkedin.com/in/drglennjaffe/">LinkedIn</a>.
Connect with the <a href="https://ilchiro.org/">Illinois Chiropractic Society.</a>
<hr>
About Dr. Glenn Jaffe
Dr. Glenn Jaffe has spent 24 years as both a practicing chiropractor and a leader within the profession. He owns Jaffe Chiropractic in Charlotte, North Carolina, and is a past president and current Legislative Chair of the North Carolina Chiropractic Association. Nationally, he serves as District 3 Director for ChiroCongress, Chair of BAC-PAC, chiropractic&rsquo;s federal political action committee, and a member of the Leadership Committee for the Chiropractic Future Strategic Plan. His work spans clinical practice, advocacy, organizational strategy, and the development of better systems for the profession. He also writes and speaks about the cultural, political, and professional forces shaping chiropractic&rsquo;s place in healthcare through his publication, Chiropractic, Culture and the Climb.&nbsp;&nbsp;
About Marc Abla
Marc Abla, CAE is Chief Executive Officer of the Illinois Chiropractic Society (ICS), where he has served the chiropractic profession for more than two decades. A Certified Association Executive, Marc is a frequent speaker on leadership, strategic planning, healthcare compliance, artificial intelligence, reimbursement, and legal and regulatory issues affecting healthcare organizations. He also facilitates strategic planning initiatives for professional organizations and serves nationally as Executive Director at Large for the ChiroCongress Board of Directors and Chair of the Reimbursement Workgroup for the Chiropractic Future Strategic Plan.

Recorded at FCA The National in Orlando, FL, Jon Kec sits down with Dr. Glenn Jaffe and Marc Abla for a powerful conversation of connection, involvement, and community within the chiropractic profession.

Why Practice Was Never Meant to Be a Solo Journey

Mentorship and Whole Patient Care

Enrollment and Graduation Gap

ABCA Student Support Network

Why Patient Trust Matters

Diversity Boosts Advocacy

Recorded live at the NCMIC booth during FCA’s The National in Orlando, host Jon Kec sits down with Dr. Shereffa Clarke, president of the American Black Chiropractic Association, for a thought-provoking conversation on diversity, inclusion, and the future of chiropractic care.

Dr. Clarke shares the personal story that led her to the profession, including how a chiropractor helped identify a brain stem tumor following a high school car accident. She reflects on the mentors who shaped her career and inspired her commitment to treating the whole patient, not just the condition.

What you’ll learn:

The current state of diversity in the chiropractic profession, including trends in enrollment, representation, and opportunities for growth.

The challenges facing Black chiropractic students and practitioners, from financial barriers to mentorship and retention, and the programs helping address them.

Why communication, advocacy, and trust-building are essential for improving patient outcomes and expanding access to chiropractic care in underserved communities.

Dr. Clarke also highlights the work being done by chiropractic colleges and ABCA student chapters to foster mentorship, expand resources, and create more pathways to success. 

00:28 - Meet Dr Shereffa Clarke

01:51 - Accident To Tumor Discovery

05:49 - Mentorship And Whole Patient Care

06:46 - DEI Snapshot In Chiropractic

07:59 - Enrollment And Graduation Gaps

10:59 - Schools Leading On Diversity

14:56 - ABCA Student Support Network

18:57 - Why Patient Trust Matters

24:03 - Diversity Boosts Advocacy

32:33 - Join ABCA And Events

This episode of Chiropractical was recorded live August 13, 2026 at FCA The National in Orlando, FL.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

Helpful links:

American Black Chiropractic Association

About Dr. Shereffa Clarke:

Dr. Shereffa Clarke was born in Montego Bay, Jamaica, and at the age of eight, migrated with her family to South Florida. Her journey from Jamaica to becoming a respected healthcare professional, educator, speaker, and leader is a testament to her resilience, determination, and commitment to excellence.

Dr. Clarke earned her Bachelor of Science in Biomedical Sciences from the University of South Florida in 2007 and went on to earn her Doctor of Chiropractic degree from Palmer College of Chiropractic in Port Orange, Florida, in 2011.

With more than 15 years of experience, Dr. Clarke is a highly accomplished chiropractor, educator, public speaker, mentor, and organizational leader. Throughout her career, she has remained committed to delivering patient-centered care while empowering others through education, mentorship, and leadership.

Her expertise and dynamic approach to professional development have led her to speak for numerous organizations, including the Illinois Chiropractic Society, Michigan Association of Chiropractors, and American Chiropractic Association, among others.

Dr. Clarke's contributions have been recognized through numerous honors, including Florida Chiropractic Association Emerging Leader, Broward College Professor of the Year, Boys & Girls Clubs of Broward County 100 Outstanding Women of Broward County, and American Black Chiropractic Association Chiropractor of the Year.

Throughout her career, Dr. Clarke has served in leadership positions at both the local and national levels. She currently practices in Frisco, Texas, and serves as President of the American Black Chiropractic Association.

Recorded live at the NCMIC booth during FCA&rsquo;s The National in Orlando, host Jon Kec sits down with Dr. Shereffa Clarke, president of the American Black Chiropractic Association, for a thought-provoking conversation on diversity, inclusion, and the future of chiropractic care.
Dr. Clarke shares the personal story that led her to the profession, including how a chiropractor helped identify a brain stem tumor following a high school car accident. She reflects on the mentors who shaped her career and inspired her commitment to treating the whole patient, not just the condition.
<hr>
What you&rsquo;ll learn:
The current state of diversity in the chiropractic profession, including trends in enrollment, representation, and opportunities for growth.
The challenges facing Black chiropractic students and practitioners, from financial barriers to mentorship and retention, and the programs helping address them.
Why communication, advocacy, and trust-building are essential for improving patient outcomes and expanding access to chiropractic care in underserved communities.
<hr>
Dr. Clarke also highlights the work being done by chiropractic colleges and ABCA student chapters to foster mentorship, expand resources, and create more pathways to success.&nbsp;
<hr>
00:28 - Meet Dr Shereffa Clarke
01:51 - Accident To Tumor Discovery
05:49 - Mentorship And Whole Patient Care
06:46 - DEI Snapshot In Chiropractic
07:59 - Enrollment And Graduation Gaps
10:59 - Schools Leading On Diversity
14:56 - ABCA Student Support Network
18:57 - Why Patient Trust Matters
24:03 - Diversity Boosts Advocacy
32:33 - Join ABCA And Events
This episode of Chiropractical was recorded live August 13, 2026 at FCA The National in Orlando, FL.
Watch the <a href="https://youtu.be/IeawWeUC_jM">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>
Helpful links:
<a href="http://www.abcachiro.com">American Black Chiropractic Association</a>
About Dr. Shereffa Clarke:
Dr. Shereffa Clarke was born in Montego Bay, Jamaica, and at the age of eight, migrated with her family to South Florida. Her journey from Jamaica to becoming a respected healthcare professional, educator, speaker, and leader is a testament to her resilience, determination, and commitment to excellence.
Dr. Clarke earned her Bachelor of Science in Biomedical Sciences from the University of South Florida in 2007 and went on to earn her Doctor of Chiropractic degree from Palmer College of Chiropractic in Port Orange, Florida, in 2011.
With more than 15 years of experience, Dr. Clarke is a highly accomplished chiropractor, educator, public speaker, mentor, and organizational leader. Throughout her career, she has remained committed to delivering patient-centered care while empowering others through education, mentorship, and leadership.
Her expertise and dynamic approach to professional development have led her to speak for numerous organizations, including the Illinois Chiropractic Society, Michigan Association of Chiropractors, and American Chiropractic Association, among others.
Dr. Clarke's contributions have been recognized through numerous honors, including Florida Chiropractic Association Emerging Leader, Broward College Professor of the Year, Boys &amp; Girls Clubs of Broward County 100 Outstanding Women of Broward County, and American Black Chiropractic Association Chiropractor of the Year.
Throughout her career, Dr. Clarke has served in leadership positions at both the local and national levels. She currently practices in Frisco, Texas, and serves as President of the American Black Chiropractic Association.

Recorded live at the NCMIC booth during FCA’s The National in Orlando, host Jon Kec sits down with Dr. Shereffa Clarke, president of the American Black Chiropractic Association, for a thought-provoking conversation on diversity, inclusion, and the future of chiropractic care.

The 2% Reality: How We Close Chiropractic’s Widest Gap

Cybersecurity For Clinics

Beyond Malpractice Coverage

New Patient Visit Lessons

Preventing Burnout

What Keeps DCs Happy

In this “Ask Jon Anything” episode of Chiropractical, host Jon Kec answers listener questions ranging from his lack of a preshow ritual to barriers keeping patients from trying chiropractic, emphasizing public education and consistent expectations across clinics.

It’s an episode that balances practice survival with the human side of being a DC. Jon walks through the vital business safeguards that usually get overlooked—like locking down digital EHRs with expert IT, securing the right cyber and disability insurance, and building bulletproof documentation habits. He also shares ways to elevate that very first new-patient encounter using visual aids, while pushing for the stronger business education chiropractic schools desperately need.

What you'll learn:
Better business safeguards: How to protect your digital EHRs, choose the right insurance coverages beyond malpractice, and master a stress-free documentation routine.
Ideas for career longevity: Actionable ways to prevent burnout, why business education is vital for new grads, and how to leverage AI to offload daily tasks and win back your time.
Improved patient connection: How to elevate that critical first new-patient encounter using visual aids to clearly align expectations right from day one.

From leveraging AI to offload daily tasks to reminding new grads that they are ready for this, the focus remains entirely on provider happiness, making the case that a thriving profession starts with the well-being of the doctors themselves.

00:51 - Why Patients Hesitate

02:03 - Keeping Care Plans On Track

04:45 - Cybersecurity For Clinics

10:16 - Beyond Malpractice Coverage

12:54 - New Patient Visit Lessons

13:17 - Business Class For DCs

18:51 - Preventing Burnout

20:45 - What Keeps DCs Happy

27:20 - Meet Us at FCA The National

This episode of Chiropractical was released July 14, 2026.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

In this &ldquo;Ask Jon Anything&rdquo; episode of Chiropractical, host Jon Kec answers listener questions ranging from his lack of a preshow ritual to barriers keeping patients from trying chiropractic, emphasizing public education and consistent expectations across clinics.
It&rsquo;s an episode that balances practice survival with the human side of being a DC. Jon walks through the vital business safeguards that usually get overlooked&mdash;like locking down digital EHRs with expert IT, securing the right cyber and disability insurance, and building bulletproof documentation habits. He also shares ways to elevate that very first new-patient encounter using visual aids, while pushing for the stronger business education chiropractic schools desperately need.
<hr>
What you'll learn:
<ul>
<li>Better business safeguards: How to protect your digital EHRs, choose the right insurance coverages beyond malpractice, and master a stress-free documentation routine.</li>
<li>Ideas for career longevity: Actionable ways to prevent burnout, why business education is vital for new grads, and how to leverage AI to offload daily tasks and win back your time.</li>
<li>Improved patient connection: How to elevate that critical first new-patient encounter using visual aids to clearly align expectations right from day one.</li>
</ul>
From leveraging AI to offload daily tasks to reminding new grads that they are ready for this, the focus remains entirely on provider happiness, making the case that a thriving profession starts with the well-being of the doctors themselves.
<hr>
00:51 - Why Patients Hesitate
02:03 - Keeping Care Plans On Track
04:45 - Cybersecurity For Clinics
10:16 - Beyond Malpractice Coverage
12:54 - New Patient Visit Lessons
13:17 - Business Class For DCs
18:51 - Preventing Burnout
20:45 - What Keeps DCs Happy
27:20 - Meet Us at FCA The National
This episode of Chiropractical was released July 14, 2026.
Watch the <a href="https://youtu.be/YGkz1yPyrI8">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>

In this “Ask Jon Anything” episode of Chiropractical, Jon Kec answers listeners questions and shares insights on everything from chiropractic care and preventing patient drop-off to clinic protections, career advice, and burnout.

What Chiropractors Want to Know

Chiropractic in the Locker Rooms

Path To Pro Teams

Away Game Chaos

Best Sideline Moment

In this episode of the Chiropractical Podcast, host Jon Kec sits down with Dr. Jason Levy—the team chiropractor for the New York Jets, New Jersey Devils, New York Red Bulls, and Gotham FC.

Dr. Levy takes us behind the scenes of high-stakes pro sports, pulling back the curtain on how he manages grueling, World Cup-style compressed schedules while keeping elite competitors performing at their absolute peak.

From treating high-velocity soccer injuries to building bulletproof trust in the locker room, this conversation is packed with real-world wisdom for practitioners and sports fans alike. 

What you'll learn in this episode:
The Pro Sports Grind: How to survive and thrive under intense, compressed tournament timelines without burning out.
Locker Room Dynamics: The art of building genuine trust with pro athletes and working seamlessly alongside team doctors, PTs, and trainers.
Breaking Into the Industry: How Dr. Levy used relationships and pure reliability to get his foot in the door with major league teams.

01:46 - Return To Play During Crunchtime

03:21 - Life In Season

04:42 - Building Player Trust

05:38 - Chiropractic in the Locker Rooms

07:15 - Team Medical Communication

09:30 - Go-to Techniques

11:37 - Path To Pro Teams

14:25 - Away Game Chaos

17:07 - Advice For New Docs

22:09 - Best Sideline Moment

24:16 - Tips For Students

This episode of Chiropractical was released June 18, 2026.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

About Dr. Jason Levy: Dr. Levy is the director of the Advanced Performance and Rehabilitation Center and has been in practice since 1995. He is a Parker College of Chiropractic graduate and is a Certified Chiropractic Sports Physician.

Dr. Levy is the team chiropractor for the New York Jets (NFL), the New York Red Bulls (MLS), the New Jersey Devils (NHL), Gotham FC (NWSL) and the New York Sirens (PWHL).

Website: aprcnj.com

Instagram: aprcnj

X: @APRCNJ

Facebook: Advanced Performance and Rehabilitation Center

In this episode of the Chiropractical Podcast, host Jon Kec sits down with Dr. Jason Levy&mdash;the team chiropractor for the New York Jets, New Jersey Devils, New York Red Bulls, and Gotham FC.
Dr. Levy takes us behind the scenes of high-stakes pro sports, pulling back the curtain on how he manages grueling, World Cup-style compressed schedules while keeping elite competitors performing at their absolute peak.
From treating high-velocity soccer injuries to building bulletproof trust in the locker room, this conversation is packed with real-world wisdom for practitioners and sports fans alike.&nbsp;
<hr>
What you'll learn in this episode:
<ul>
<li>The Pro Sports Grind: How to survive and thrive under intense, compressed tournament timelines without burning out.</li>
<li>Locker Room Dynamics: The art of building genuine trust with pro athletes and working seamlessly alongside team doctors, PTs, and trainers.</li>
<li>Breaking Into the Industry: How Dr. Levy used relationships and pure reliability to get his foot in the door with major league teams.</li>
</ul>
<hr>
01:46 - Return To Play During Crunchtime
03:21 - Life In Season
04:42 - Building Player Trust
05:38 - Chiropractic in the Locker Rooms
07:15 - Team Medical Communication
09:30 - Go-to Techniques
11:37 - Path To Pro Teams
14:25 - Away Game Chaos
17:07 - Advice For New Docs
22:09 - Best Sideline Moment
24:16 - Tips For Students
This episode of Chiropractical was released June 18, 2026.
Watch the <a href="https://youtu.be/kem57VpBG3M">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>
About Dr. Jason Levy: Dr. Levy is the director of the Advanced Performance and Rehabilitation Center and has been in practice since 1995. He is a Parker College of Chiropractic graduate and is a Certified Chiropractic Sports Physician.
Dr. Levy is the team chiropractor for the New York Jets (NFL), the New York Red Bulls (MLS), the New Jersey Devils (NHL), Gotham FC (NWSL) and the New York Sirens (PWHL).
Website: aprcnj.com
Instagram: aprcnj
X: @APRCNJ
Facebook: Advanced Performance and Rehabilitation Center

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jason Levy—team chiropractor for the Jets, Devils, Red Bulls,eati and Gotham FC—to unpack the high-stakes reality of elite sports care. From trng elite soccer injuries with active release techniques to surviving intense, improvised game-day environments, Dr. Levy shares his blueprint for breaking into professional sports. 

How to Break Into Sports Chiropractic (Without a Job Listing)

Customize the Encounter

 Staff Training and Culture

Care Plans That Work

Success Tips For New Patients

It’s not your clinical skill or your adjustments—it’s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.

Together, they unpack a key shift in modern chiropractic care: it’s no longer just about the adjustment—it’s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.

You’ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice—strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.

What you’ll learn in this episode:
The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.
The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).
Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars. 
Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.

Episode Chapters

03:10 - Patients Arrive Informed

04:59 - Customize the Encounter

06:28 - Online Booking Plus Human Touch

08:20 - Scaling Without Losing Care

14:36 - Staff Training and Culture

21:21 - Health Expert Mindset

24:43 - Care Plans That Work

28:12 - Handling Patient Rejection

30:53 - Success Tips For New Patients

36:22 - Make Care Easier

38:50 - Final Takeaways

This episode of Chiropractical was recorded at NCMIC’s Harris Hi-Fi Studio and released on May 19, 2026.

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

About Dr. Lisa Goodman: 

Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.

Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance & Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.

She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

It&rsquo;s not your clinical skill or your adjustments&mdash;it&rsquo;s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.
Together, they unpack a key shift in modern chiropractic care: it&rsquo;s no longer just about the adjustment&mdash;it&rsquo;s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.
You&rsquo;ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice&mdash;strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.
<hr>
What you&rsquo;ll learn in this episode:
<ul>
<li>The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.</li>
<li>The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).</li>
<li>Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars.&nbsp;</li>
<li>Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.</li>
</ul>
<hr>
Episode Chapters
03:10 - Patients Arrive Informed
04:59 - Customize the Encounter
06:28 - Online Booking Plus Human Touch
08:20 - Scaling Without Losing Care
14:36 - Staff Training and Culture
21:21 - Health Expert Mindset
24:43 - Care Plans That Work
28:12 - Handling Patient Rejection
30:53 - Success Tips For New Patients
36:22 - Make Care Easier
38:50 - Final Takeaways
This episode of Chiropractical was recorded at NCMIC&rsquo;s Harris Hi-Fi Studio and released on May 19, 2026.
<hr>
If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the&nbsp;<a href="https://youtu.be/PoVxdcm4yHs">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
About Dr. Lisa Goodman:&nbsp;
Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.
Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance &amp; Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.
She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

 In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.  Together, they unpack a key shift in modern chiropractic care and discuss what new chiropractic patients are anticipating in an appointment.

What Today's Chiropractic Patient Wants

 AI Hallucinations & Research Tools

Patient Digital Expectations

The Four Realms of Practice

Core Values & Culture

What if the biggest thing holding chiropractic back isn’t philosophy, technique, or insurance—but technology?

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today—not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.

If you’ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.

What You’ll Learn in This Episode:
Why chiropractic has lagged behind other healthcare professions in tech adoption
How to safely use ChatGPT (and avoid hallucinations) in a clinical setting
Improving patient communication through recorded encounters and scoring frameworks,
Why patients now expect digital-first healthcare experiences
Building mission, core values, and culture to strengthen teams and patient loyalty
Using AI for competitive analysis and team-wide implementation

 

Episode Chapters

01:15 – Chiropractic’s Blindspot
02:25 – Where to Start with AI
05:33 – AI Hallucinations & Research Tools
08:18 – Keeping the Human Touch
13:15 – Patient Digital Expectations
17:41 – The Future of Chiropractic Technology
22:22 – The Four Realms of Practice
26:07 – AI for Competitive Analysis
28:12 – Core Values & Culture
33:50 – 360 Feedback & Blind Spots

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

Follow this link to learn more about EMBODI.

Episode Release Date: April 22, 2026

About Dr. Jay Greenstein

Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.

Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

What if the biggest thing holding chiropractic back isn&rsquo;t philosophy, technique, or insurance&mdash;but technology?
In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact &hellip; and why AI and digital tools are no longer optional.
Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today&mdash;not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.
If you&rsquo;ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.
<hr>
What You&rsquo;ll Learn in This Episode:
<ul>
<li>Why chiropractic has lagged behind other healthcare professions in tech adoption</li>
<li>How to safely use ChatGPT (and avoid hallucinations) in a clinical setting</li>
<li>Improving patient communication through recorded encounters and scoring frameworks,</li>
<li>Why patients now&nbsp;expect digital-first healthcare experiences</li>
<li>Building mission, core values, and culture to strengthen teams and patient loyalty</li>
<li>Using AI for competitive analysis and team-wide implementation</li>
</ul>
&nbsp;
<hr>
Episode Chapters
01:15 &ndash; Chiropractic&rsquo;s Blindspot 02:25 &ndash; Where to Start with AI 05:33 &ndash; AI Hallucinations &amp; Research Tools 08:18 &ndash; Keeping the Human Touch 13:15 &ndash; Patient Digital Expectations 17:41 &ndash; The Future of Chiropractic Technology 22:22 &ndash; The Four Realms of Practice 26:07 &ndash; AI for Competitive Analysis 28:12 &ndash; Core Values &amp; Culture 33:50 &ndash; 360 Feedback &amp; Blind Spots
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the <a href="https://youtu.be/7fMCTeQM4AQ?si=hiAGdAIa1srBLnXp">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
Follow this link to learn more about <a href="https://business.embodihealth.com/audit">EMBODI</a>.
Episode Release Date: April 22, 2026
<hr>
About Dr. Jay Greenstein
Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.
Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Chiropractic's Blind Spot ... and How to Fix it

SEO Mistakes You Might Be Making

Site Structure That Ranks

Trust Signals and Credibility

Location Pages and Local SEO

Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they’re the ones patients find?

In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete — without becoming full-time marketers.

In this conversation, you’ll learn:
Why answering real patient questions (like “Can chiropractic help sciatica?”) is powerful SEO
How to properly optimize and manage your Google Business Profile
The trust signals that boost credibility, including credentials, author bios, awards, and testimonials
How strong location pages and smart site structure help both Google and AI engines find your practice

If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.

00:53 - Meet the SEO Experts

03:48 - SEO Mistakes You Might Be Making

05:36 - Build Topic Authority

07:12 - Win AI Overviews

10:09 - Site Structure That Ranks

17:17 - Trust Signals and Credibility

21:53 - Fix Your Site Step by Step

23:32 - Website Vendors and Duplicate Content

25:52 - Location Pages and Local SEO

28:25 - What to Stop Doing

For additional resources mentioned in the podcast, visit Developers.Google.com.

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: March 10, 2026

 

About Jacob Runia:

Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.

 

About Grace McGovern:

Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.

 

Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they&rsquo;re the ones patients find?
In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.
They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete &mdash; without becoming full-time marketers.
In this conversation, you&rsquo;ll learn:
<ul>
<li>Why answering real patient questions (like &ldquo;Can chiropractic help sciatica?&rdquo;) is powerful SEO</li>
<li>How to properly optimize and manage your Google Business Profile</li>
<li>The trust signals that boost credibility, including credentials, author bios, awards, and testimonials</li>
<li>How strong location pages and smart site structure help both Google and AI engines find your practice</li>
</ul>
If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.
00:53&nbsp;- Meet the SEO Experts
03:48 - SEO Mistakes You Might Be Making
05:36&nbsp;- Build Topic Authority
07:12&nbsp;- Win AI Overviews
10:09&nbsp;- Site Structure That Ranks
17:17&nbsp;- Trust Signals and Credibility
21:53 -&nbsp;Fix Your Site Step by Step
23:32&nbsp;- Website Vendors and Duplicate Content
25:52&nbsp;- Location Pages and Local SEO
28:25&nbsp;- What to Stop Doing
For additional resources mentioned in the podcast, visit&nbsp;<a href="developers.google.com">Developers.Google.com</a>.
If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the <a href="https://youtu.be/m81zs-ct0IE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
Episode Release Date: March 10, 2026
&nbsp;
About Jacob Runia:
Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.
&nbsp;
About Grace McGovern:
Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.
&nbsp;

In this episode of Chiropractical, we break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

AI Search is Here: What DCs Need to Know

 Overcoming Community Fear and Building Trust

Navigating Business Challenges

Balancing Practitioner and Business Roles

Advice for Students

On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York. 

Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference.

Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care.

This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path.

00:00 - The Reality of Small Business Survival

01:29 - Setting Up for Success: Community Engagement

04:10 - Overcoming Community Fear and Building Trust

08:49 - The Decision to Open a Practice

11:05 - Navigating Business Challenges

17:00 - Balancing Practitioner and Business Roles

24:55 -  Advice for Students

 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: February 3, 2026

About Dr. Abigail Riutta:

Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program.

Connect with us: 

https://www.facebook.com/ncmic

https://www.instagram.com/ncmicinsurance/

https://www.ncmic.com

On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York.&nbsp;
Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference.
Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care.
This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path.
00:00 - The Reality of Small Business Survival
01:29 - Setting Up for Success: Community Engagement
04:10 - Overcoming Community Fear and Building Trust
08:49 - The Decision to Open a Practice
11:05 - Navigating Business Challenges
17:00 - Balancing Practitioner and Business Roles
24:55 -&nbsp; Advice for Students
&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the <a href="https://youtu.be/m81zs-ct0IE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
Episode Release Date: February 3, 2026
About Dr. Abigail Riutta:
Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program.
Connect with us:&nbsp;
<a href="https://www.facebook.com/ncmic">https://www.facebook.com/ncmic</a>
<a href="https://www.instagram.com/ncmicinsurance/">https://www.instagram.com/ncmicinsurance/</a>
<a href="https://www.ncmic.com">https://www.ncmic.com</a>

On this episode of Chiropractical, Dr. Abigail Riutta opens up about her journey from new graduate to confident practice owner. She shares real-world advice for chiropractic students, from getting involved in the community and planning for business success, to pushing past self-doubt and building a strong support system. It’s an honest conversation filled with takeaways for anyone preparing to take the next step in their chiropractic career.

A New DC's Guide to Starting a Practice

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind. 

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind.&nbsp;

Chiropractical

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

Chiropractical

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