In this episode of “Chiropractical”, Dr. Jon Kec is joined by the author of the “The Manual for the Chiropractic Entrepreneur”, Dr. Lisa Goodman.

Dr. Goodman shares the key essentials for patient onboarding and retention that begin even before the new patient sets foot in the office.

Learn about the significance of the patient experience, customers service, and how to build lasting doctor-patient relationships. You’ll hear actionable tips to enhance the onboarding experience for both you and your patient.

Pre-Appointment Considerations

• Is your website up to date with the latest information?
  • List your specialties and services
• Are you forms complete, but succinct?
  • Have you had a new hire fill out your forms to address any issues?
• Do you offer seamless online scheduling?

Once Your Patient Enters the Office

• First impressions are pivotal
  • Establishing a warm, positive atmosphere keeps energy high
• Proper ways for your staff to welcome a new patient
  • Patients should be greeted kindly and not from behind a computers screen
• Addressing any potential barriers the patient may have experienced
  • Are there parking issues at your practice that could be avoided?

Customer Service is Key

• Being nice is not customer service, offering assistance is.
  • Can you transition small talk into clinical dialogue?
  • Learning about their lifestyle can teach you more thank you think
• Anticipate the needs of your patient
  • Do a patient’s interests lead to a potential issue you can treat?
• Be engaged with your patient
  • Build rapport, offer compliment
  • Positivity is crucial
• Are you “Dangling the Carrot” of your services?
  • Allow the patient to experience the distinct benefits of each of your services
  • It will enhance the perceived value of your services
• Getting reviews is easier than you think
  • Forget QR codes, and just ask satisfied patients

By meeting patients where they are, anticipating their needs, and building genuine relationships, chiropractors can create an inviting, effective practice environment. The strategies discussed in this episode of “Chiropractical” will help ensure patients not only return but also form a long-lasting bond with you.

Episode Timeline:

00:00 – Welcome to Chiropractical

00:28 – Introducing Dr. Lisa Goodman

00:59 – Onboarding New Patients

01:48 – Creating a Welcoming Environment

04:03 – Pre-Appointment Considerations

05:49 – First Impressions Matter

09:27 – Building Patient Relationships

14:51 – Dangle the Carrot

22:15 – Post-Appointment Follow-Up

24:47 - Closing Thoughts

Looking for more tips? Dr. Lisa Goodman’s book “The Manual for the Chiropractic Entrepreneur” is a comprehensive guide for aspiring and established chiropractic entrepreneurs. Purchase Dr. Goodman’s book here. 

If you have questions for “Chiropractical”, reach out at ASKNCMIC@NCMIC.com. 

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