Chiropractic in the Locker Rooms

Path To Pro Teams

Away Game Chaos

Best Sideline Moment

In this episode of the Chiropractical Podcast, host Jon Kec sits down with Dr. Jason Levy—the team chiropractor for the New York Jets, New Jersey Devils, New York Red Bulls, and Gotham FC.

Dr. Levy takes us behind the scenes of high-stakes pro sports, pulling back the curtain on how he manages grueling, World Cup-style compressed schedules while keeping elite competitors performing at their absolute peak.

From treating high-velocity soccer injuries to building bulletproof trust in the locker room, this conversation is packed with real-world wisdom for practitioners and sports fans alike. 

What you'll learn in this episode:
The Pro Sports Grind: How to survive and thrive under intense, compressed tournament timelines without burning out.
Locker Room Dynamics: The art of building genuine trust with pro athletes and working seamlessly alongside team doctors, PTs, and trainers.
Breaking Into the Industry: How Dr. Levy used relationships and pure reliability to get his foot in the door with major league teams.

01:46 - Return To Play During Crunchtime

03:21 - Life In Season

04:42 - Building Player Trust

05:38 - Chiropractic in the Locker Rooms

07:15 - Team Medical Communication

09:30 - Go-to Techniques

11:37 - Path To Pro Teams

14:25 - Away Game Chaos

17:07 - Advice For New Docs

22:09 - Best Sideline Moment

24:16 - Tips For Students

This episode of Chiropractical was released June 18, 2026.

Watch the video version of this episode on the NCMIC YouTube Channel. 

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com

About Dr. Jason Levy: Dr. Levy is the director of the Advanced Performance and Rehabilitation Center and has been in practice since 1995. He is a Parker College of Chiropractic graduate and is a Certified Chiropractic Sports Physician.

Dr. Levy is the team chiropractor for the New York Jets (NFL), the New York Red Bulls (MLS), the New Jersey Devils (NHL), Gotham FC (NWSL) and the New York Sirens (PWHL).

Website: aprcnj.com

Instagram: aprcnj

X: @APRCNJ

Facebook: Advanced Performance and Rehabilitation Center

In this episode of the Chiropractical Podcast, host Jon Kec sits down with Dr. Jason Levy&mdash;the team chiropractor for the New York Jets, New Jersey Devils, New York Red Bulls, and Gotham FC.
Dr. Levy takes us behind the scenes of high-stakes pro sports, pulling back the curtain on how he manages grueling, World Cup-style compressed schedules while keeping elite competitors performing at their absolute peak.
From treating high-velocity soccer injuries to building bulletproof trust in the locker room, this conversation is packed with real-world wisdom for practitioners and sports fans alike.&nbsp;
<hr>
What you'll learn in this episode:
<ul>
<li>The Pro Sports Grind: How to survive and thrive under intense, compressed tournament timelines without burning out.</li>
<li>Locker Room Dynamics: The art of building genuine trust with pro athletes and working seamlessly alongside team doctors, PTs, and trainers.</li>
<li>Breaking Into the Industry: How Dr. Levy used relationships and pure reliability to get his foot in the door with major league teams.</li>
</ul>
<hr>
01:46 - Return To Play During Crunchtime
03:21 - Life In Season
04:42 - Building Player Trust
05:38 - Chiropractic in the Locker Rooms
07:15 - Team Medical Communication
09:30 - Go-to Techniques
11:37 - Path To Pro Teams
14:25 - Away Game Chaos
17:07 - Advice For New Docs
22:09 - Best Sideline Moment
24:16 - Tips For Students
This episode of Chiropractical was released June 18, 2026.
Watch the <a href="https://youtu.be/kem57VpBG3M">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>
About Dr. Jason Levy: Dr. Levy is the director of the Advanced Performance and Rehabilitation Center and has been in practice since 1995. He is a Parker College of Chiropractic graduate and is a Certified Chiropractic Sports Physician.
Dr. Levy is the team chiropractor for the New York Jets (NFL), the New York Red Bulls (MLS), the New Jersey Devils (NHL), Gotham FC (NWSL) and the New York Sirens (PWHL).
Website: aprcnj.com
Instagram: aprcnj
X: @APRCNJ
Facebook: Advanced Performance and Rehabilitation Center

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind. 

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind.&nbsp;

Chiropractical

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jason Levy—team chiropractor for the Jets, Devils, Red Bulls,eati and Gotham FC—to unpack the high-stakes reality of elite sports care. From trng elite soccer injuries with active release techniques to surviving intense, improvised game-day environments, Dr. Levy shares his blueprint for breaking into professional sports. 

How to Break Into Sports Chiropractic (Without a Job Listing)

Customize the Encounter

 Staff Training and Culture

Care Plans That Work

Success Tips For New Patients

It’s not your clinical skill or your adjustments—it’s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.

Together, they unpack a key shift in modern chiropractic care: it’s no longer just about the adjustment—it’s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.

You’ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice—strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.

What you’ll learn in this episode:
The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.
The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).
Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars. 
Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.

Episode Chapters

03:10 - Patients Arrive Informed

04:59 - Customize the Encounter

06:28 - Online Booking Plus Human Touch

08:20 - Scaling Without Losing Care

14:36 - Staff Training and Culture

21:21 - Health Expert Mindset

24:43 - Care Plans That Work

28:12 - Handling Patient Rejection

30:53 - Success Tips For New Patients

36:22 - Make Care Easier

38:50 - Final Takeaways

This episode of Chiropractical was recorded at NCMIC’s Harris Hi-Fi Studio and released on May 19, 2026.

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

About Dr. Lisa Goodman: 

Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.

Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance & Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.

She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

It&rsquo;s not your clinical skill or your adjustments&mdash;it&rsquo;s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.
Together, they unpack a key shift in modern chiropractic care: it&rsquo;s no longer just about the adjustment&mdash;it&rsquo;s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.
You&rsquo;ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice&mdash;strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.
<hr>
What you&rsquo;ll learn in this episode:
<ul>
<li>The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.</li>
<li>The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).</li>
<li>Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars.&nbsp;</li>
<li>Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.</li>
</ul>
<hr>
Episode Chapters
03:10 - Patients Arrive Informed
04:59 - Customize the Encounter
06:28 - Online Booking Plus Human Touch
08:20 - Scaling Without Losing Care
14:36 - Staff Training and Culture
21:21 - Health Expert Mindset
24:43 - Care Plans That Work
28:12 - Handling Patient Rejection
30:53 - Success Tips For New Patients
36:22 - Make Care Easier
38:50 - Final Takeaways
This episode of Chiropractical was recorded at NCMIC&rsquo;s Harris Hi-Fi Studio and released on May 19, 2026.
<hr>
If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the&nbsp;<a href="https://youtu.be/PoVxdcm4yHs">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
About Dr. Lisa Goodman:&nbsp;
Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.
Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance &amp; Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.
She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

 In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.  Together, they unpack a key shift in modern chiropractic care and discuss what new chiropractic patients are anticipating in an appointment.

What Today's Chiropractic Patient Wants

 AI Hallucinations & Research Tools

Patient Digital Expectations

The Four Realms of Practice

Core Values & Culture

What if the biggest thing holding chiropractic back isn’t philosophy, technique, or insurance—but technology?

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today—not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.

If you’ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.

What You’ll Learn in This Episode:
Why chiropractic has lagged behind other healthcare professions in tech adoption
How to safely use ChatGPT (and avoid hallucinations) in a clinical setting
Improving patient communication through recorded encounters and scoring frameworks,
Why patients now expect digital-first healthcare experiences
Building mission, core values, and culture to strengthen teams and patient loyalty
Using AI for competitive analysis and team-wide implementation

 

Episode Chapters

01:15 – Chiropractic’s Blindspot
02:25 – Where to Start with AI
05:33 – AI Hallucinations & Research Tools
08:18 – Keeping the Human Touch
13:15 – Patient Digital Expectations
17:41 – The Future of Chiropractic Technology
22:22 – The Four Realms of Practice
26:07 – AI for Competitive Analysis
28:12 – Core Values & Culture
33:50 – 360 Feedback & Blind Spots

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

Follow this link to learn more about EMBODI.

Episode Release Date: April 22, 2026

About Dr. Jay Greenstein

Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.

Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

What if the biggest thing holding chiropractic back isn&rsquo;t philosophy, technique, or insurance&mdash;but technology?
In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact &hellip; and why AI and digital tools are no longer optional.
Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today&mdash;not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.
If you&rsquo;ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.
<hr>
What You&rsquo;ll Learn in This Episode:
<ul>
<li>Why chiropractic has lagged behind other healthcare professions in tech adoption</li>
<li>How to safely use ChatGPT (and avoid hallucinations) in a clinical setting</li>
<li>Improving patient communication through recorded encounters and scoring frameworks,</li>
<li>Why patients now&nbsp;expect digital-first healthcare experiences</li>
<li>Building mission, core values, and culture to strengthen teams and patient loyalty</li>
<li>Using AI for competitive analysis and team-wide implementation</li>
</ul>
&nbsp;
<hr>
Episode Chapters
01:15 &ndash; Chiropractic&rsquo;s Blindspot 02:25 &ndash; Where to Start with AI 05:33 &ndash; AI Hallucinations &amp; Research Tools 08:18 &ndash; Keeping the Human Touch 13:15 &ndash; Patient Digital Expectations 17:41 &ndash; The Future of Chiropractic Technology 22:22 &ndash; The Four Realms of Practice 26:07 &ndash; AI for Competitive Analysis 28:12 &ndash; Core Values &amp; Culture 33:50 &ndash; 360 Feedback &amp; Blind Spots
If you have questions for Chiropractical, reach out at <a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the <a href="https://youtu.be/7fMCTeQM4AQ?si=hiAGdAIa1srBLnXp">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
Follow this link to learn more about <a href="https://business.embodihealth.com/audit">EMBODI</a>.
Episode Release Date: April 22, 2026
<hr>
About Dr. Jay Greenstein
Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.
Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Chiropractic's Blind Spot ... and How to Fix it

SEO Mistakes You Might Be Making

Site Structure That Ranks

Trust Signals and Credibility

Location Pages and Local SEO

Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they’re the ones patients find?

In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete — without becoming full-time marketers.

In this conversation, you’ll learn:
Why answering real patient questions (like “Can chiropractic help sciatica?”) is powerful SEO
How to properly optimize and manage your Google Business Profile
The trust signals that boost credibility, including credentials, author bios, awards, and testimonials
How strong location pages and smart site structure help both Google and AI engines find your practice

If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.

00:53 - Meet the SEO Experts

03:48 - SEO Mistakes You Might Be Making

05:36 - Build Topic Authority

07:12 - Win AI Overviews

10:09 - Site Structure That Ranks

17:17 - Trust Signals and Credibility

21:53 - Fix Your Site Step by Step

23:32 - Website Vendors and Duplicate Content

25:52 - Location Pages and Local SEO

28:25 - What to Stop Doing

For additional resources mentioned in the podcast, visit Developers.Google.com.

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: March 10, 2026

 

About Jacob Runia:

Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.

 

About Grace McGovern:

Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.

 

Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they&rsquo;re the ones patients find?
In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.
They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete &mdash; without becoming full-time marketers.
In this conversation, you&rsquo;ll learn:
<ul>
<li>Why answering real patient questions (like &ldquo;Can chiropractic help sciatica?&rdquo;) is powerful SEO</li>
<li>How to properly optimize and manage your Google Business Profile</li>
<li>The trust signals that boost credibility, including credentials, author bios, awards, and testimonials</li>
<li>How strong location pages and smart site structure help both Google and AI engines find your practice</li>
</ul>
If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.
00:53&nbsp;- Meet the SEO Experts
03:48 - SEO Mistakes You Might Be Making
05:36&nbsp;- Build Topic Authority
07:12&nbsp;- Win AI Overviews
10:09&nbsp;- Site Structure That Ranks
17:17&nbsp;- Trust Signals and Credibility
21:53 -&nbsp;Fix Your Site Step by Step
23:32&nbsp;- Website Vendors and Duplicate Content
25:52&nbsp;- Location Pages and Local SEO
28:25&nbsp;- What to Stop Doing
For additional resources mentioned in the podcast, visit&nbsp;<a href="developers.google.com">Developers.Google.com</a>.
If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the <a href="https://youtu.be/m81zs-ct0IE">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
Episode Release Date: March 10, 2026
&nbsp;
About Jacob Runia:
Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.
&nbsp;
About Grace McGovern:
Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.
&nbsp;

In this episode of Chiropractical, we break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

How to Break Into Sports Chiropractic (Without a Job Listing)

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