It's 1990. A new company called General Magic is going to build its vision of the future: the smart phone. They have talent, almost unlimited cash, and a 15 year head start on the iPhone. What could go wrong? 

This episode was based, with permission, on David Epstein's book Inside the Box: How Constraints Make us Better. For a list of sources, see the show notes.

Join our Cautionary Club to get episodes ad-free, hear bonus interviews and get an extra Cautionary Tale every month.

It's 1990. A new company called General Magic is going to build its vision of the future: the smart phone. They have talent, almost unlimited cash, and a 15 year head start on the iPhone. What could go wrong?&nbsp;
This episode was based, with permission, on David Epstein's book Inside the Box: How Constraints Make us Better. For a list of sources, see the show notes.
Join our <a href="http://patreon.com/cautionaryclub" data-airgap-id="12">Cautionary Club </a>to get episodes ad-free, hear bonus interviews and get an extra Cautionary Tale every month.

We tell our children unsettling fairy tales to teach them valuable lessons, but these Cautionary Tales are for the education of the grown ups – and they are all true. Tim Harford (Financial Times, BBC, author of “The Data Detective”) brings you stories of awful human error, tragic catastrophes, and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every Friday.

We tell our children unsettling fairy tales to teach them valuable lessons, but these Cautionary Tales are for the education of the grown ups &ndash; and they are all true. Tim Harford (Financial Times, BBC, author of &ldquo;The Data Detective&rdquo;) brings you stories of awful human error, tragic catastrophes, and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every Friday.

Cautionary Tales with Tim Harford

We tell our children unsettling fairy tales to teach them valuable life lessons, but these Cautionary Tales are for the education of the grown ups – and they are all true. Tim Harford (Financial Times, BBC, author of “The Data Detective” and “The Undercover Economist”) brings you stories of awful human error, tragic catastrophes, daring heists and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every Friday.

We tell our children unsettling fairy tales to teach them valuable life lessons, but these Cautionary Tales are for the education of the grown ups &ndash; and they are all true. Tim Harford (Financial Times, BBC, author of &ldquo;The Data Detective&rdquo; and &ldquo;The Undercover Economist&rdquo;) brings you stories of awful human error, tragic catastrophes, daring heists and hilarious fiascos. They'll delight you, scare you, but also make you wiser. New episodes every Friday.

Talent, Time and Money: The Curse of General Magic 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/19e5a41d-87d8-4bc6-b32d-b4c10125f7ed/transcript

Comrade Lysenko has seized control of Soviet agriculture with his radical ideas about genetics. He disdains traditional scientists who learn everything from books and nothing from the land, and those who question his methods soon find themselves in trouble with Stalin. Across the world, the abrasive Iowan farmer's son Norman Borlaug is also annoying experts with his big ideas. Both men are sure they can end starvation, but their approaches couldn't be more different.

See the show notes at timharford.com

Click here for details on how to preorder Tim's new book, The Measure of Everything: How Numbers Shape Us.

Comrade Lysenko has seized control of Soviet agriculture with his radical ideas about genetics. He disdains traditional scientists who learn everything from books and nothing from the land, and those who question his methods soon find themselves in trouble with Stalin. Across the world, the abrasive Iowan farmer's son Norman Borlaug is also annoying experts with his big ideas. Both men are sure they can end starvation, but their approaches couldn't be more different.
See the show notes at <a href="https://timharford.com/">timharford.com</a>
Click <a href="https://timharford.com/2026/11/announcing-my-new-book-the-measure-of-everything/" data-airgap-id="12">here</a> for details on how to preorder Tim's new book, The Measure of Everything: How Numbers Shape Us.

Bravo, Comrade Lysenko! The Man who Failed to Feed the USSR

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4ece6019-6c10-41f4-b993-b50001677a98/transcript

For this special crossover episode, Tim is joined by the one and only Roman Mars to discuss his new series, A History Of The United States In 100 Objects. From a safe that stayed locked away for a century to a well-intentioned milk carton that terrified a nation, each item reveals a fascinating piece of American history - and comes with its very own cautionary tale.

Listen to A History Of The United States In 100 Objects on the 99% Invisible feed, or on BBC Sounds.

For this special crossover episode, Tim is joined by the one and only Roman Mars to discuss his new series, A History Of The United States In 100 Objects. From a safe that stayed locked away for a century to a well-intentioned milk carton that terrified a nation, each item reveals a fascinating piece of American history - and comes with its very own cautionary tale.
Listen to A History Of The United States In 100 Objects on the <a href="https://99percentinvisible.org/100-objects/" data-airgap-id="11">99% Invisible feed</a>, or on BBC Sounds.

Why Milk Cartons "Scared the Bejesus Out of a Generation" - with Roman Mars

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1e0c9d16-5354-4a10-b2af-b4f90161fa29/transcript

In the late 1970s, Yorkshire miner Chris Campbell sees something that terrifies him. The spirit of a miner who died in a collapse is calling to him. Is the ghostly figure a waking dream, a trick of the light, or something we should take altogether more seriously?  

For a full list of sources, see the show notes at timharford.com

Cautionary Tales is celebrating Halloween with a full month of paranormal themed episodes. If you have a spooky story or a skeptical question, get in touch at tales@pushkin.fm. If you want access to an extra Halloween episode about the strange world of radio telepathy, alongside plenty of other benefits, check out the Cautionary Club on Patreon.

In the late 1970s, Yorkshire miner Chris Campbell sees something that terrifies him. The spirit of a miner who died in a collapse is calling to him. Is the ghostly figure a waking dream, a trick of the light, or something we should take altogether more seriously?&nbsp;&nbsp;
For a full list of sources, see the show notes at <a href="https://timharford.com/">timharford.com</a>
Cautionary Tales is celebrating Halloween with a full month of paranormal themed episodes. If you have a spooky story or a skeptical question, get in touch at tales@pushkin.fm. If you want access to an extra Halloween episode about the strange world of radio telepathy, alongside plenty of other benefits, check out the&nbsp;<a href="http://patreon.com/cautionaryclub" data-airgap-id="11">Cautionary Club</a> on Patreon.

Why Miners See Ghosts | Halloween Season 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ebb3c9a0-1133-4bd1-9262-b4f10119a10b/transcript

Talent, Time and Money: The Curse of General Magic

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