Most data and AI initiatives don't fail on technology — they fail on meaning. In this episode, Juan and Tim chat with Säde Haveri, who makes the case that metadata is the bridge between systems and people: the language and structures that help humans understand, trust, and use data in their daily work. Her focus isn't on building smarter pipelines, but on turning complexity into shared understanding so that data actually drives decisions and behavior change. Because if your data doesn't speak your language, it simply won't work for you.