Jessica Zuñiga is the Head of AI Readiness & Data Governance at BlueYeti and one of the most important voices in data governance in Mexico and Latin America. Tim and Juan discuss with Jessica about when data and AI governance truly becomes a business enabler and how to use frameworks like DAMA effectively. 

Jessica Zu&ntilde;iga is the Head of AI Readiness &amp; Data Governance at BlueYeti and one of the most important voices in data governance in Mexico and Latin America. Tim and Juan discuss with Jessica about when data and AI governance truly becomes a business enabler and how to use frameworks like DAMA effectively.&nbsp;

Catalog and Cocktails is the honest, No-BS, non-sales-y podcast about data and analytics. This is your unfiltered chat about everything interesting in data and analytics. Join Juan Sequeda and Tim Gasper to explore emerging topics and hear from thought leaders, practitioners and executives across the data and analytics space.

Catalog and Cocktails is the honest, No-BS, non-sales-y podcast about data and analytics. This is your unfiltered chat about everything interesting in data and analytics. Join Juan Sequeda and Tim Gasper to explore emerging topics and hear from thought leaders, practitioners and executives across the data and analytics space.

Catalog & Cocktails: The Honest, No-BS Data Podcast

ServiceNow Podcast Program is a collection of podcast shows hosted by various ServiceNow experts and professionals covering different focus areas and a broad variety of topics. Come listen to our experts talk about what's going on at ServiceNow. Join the conversation!

Visit the Now Community forums

ServiceNow Podcast Program is a collection of podcast shows hosted by various ServiceNow experts and professionals covering different focus areas and a broad variety of topics. Come listen to our experts talk about what's going on at ServiceNow. Join the conversation!
<a href="https://community.servicenow.com/community">Visit the Now Community forums</a>

ServiceNow Podcasts

When is Data and AI governance truly a business enabler? w/ Jessica Zuñiga

Jason Doerr has spent years watching governance programs undermine themselves by cataloging everything without a use case, naming data stewards who have nothing to actually do, and building central teams that become blockers instead of enablers. In this episode, he walks through what pragmatic governance actually looks like: start with use cases, give stewards real work to action on, and let the central team set principles rather than police behavior. He also digs into PADU (Preferred, Acceptable, Discouraged, Unacceptable) as a practical roadmap framework, how LLMs can accelerate semantic layer creation without generating vanity metrics, and why the governance operating model is shifting toward agentic management ... whether the governance community is ready for it or not.

Jason Doerr has spent years watching governance programs undermine themselves by cataloging everything without a use case, naming data stewards who have nothing to actually do, and building central teams that become blockers instead of enablers. In this episode, he walks through what pragmatic governance actually looks like: start with use cases, give stewards real work to action on, and let the central team set principles rather than police behavior. He also digs into PADU (Preferred, Acceptable, Discouraged, Unacceptable) as a practical roadmap framework, how LLMs can accelerate semantic layer creation without generating vanity metrics, and why the governance operating model is shifting toward agentic management ... whether the governance community is ready for it or not.

Pragmatic Use-Case-Driven Data Governance with Jason Doerr

This is the takeaway episode with Jason Doerr who has spent years watching governance programs undermine themselves. He walks through what pragmatic governance actually looks like and digs into PADU (Preferred, Acceptable, Discouraged, Unacceptable) as a practical roadmap framework. 

This is the takeaway episode with Jason Doerr who has spent years watching governance programs undermine themselves. He walks through what pragmatic governance actually looks like and digs into PADU (Preferred, Acceptable, Discouraged, Unacceptable) as a practical roadmap framework.&nbsp;

TAKEAWAY - Pragmatic Use-Case-Driven Data Governance with Jason Doerr

Bob Seiner has spent decades in data governance, and in this episode he joins Juan and Tim to unpacks his new framework, Data Catalyst Cubed, which multiplies data governance by change management and data fluency. Miss any one of them, and you get zero. The problem is that leadership has never treated behavior change as part of the governance mandate, and most data programs have never connected with the change management expertise that already exists inside their organizations. 

Bob Seiner has spent decades in data governance, and in this episode he joins Juan and Tim to unpacks his new framework, Data Catalyst Cubed, which multiplies data governance by change management and data fluency. Miss any one of them, and you get zero. The problem is that leadership has never treated behavior change as part of the governance mandate, and most data programs have never connected with the change management expertise that already exists inside their organizations.&nbsp;

When is Data and AI governance truly a business enabler? w/ Jessica Zuñiga

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Catalog & Cocktails: The Honest, No-BS Data Podcast

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