John Maytham, standing in for Lester Kiewit, speaks with Brandon de Kock, director of dtorytelling at BrandMapp, about the rise of the “kidult” toy market and what it reveals about how adults are spending heavily on nostalgia-driven toys for themselves, while children grow up in an increasingly screen-based world.

The conversation explores how parents are navigating spending decisions between traditional toys, digital devices and gaming tech, and where products like the Yoto Player, a screen-free audio device for kids, fit into a potential new category sitting between toys and technology.

Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. 

Lester Kiewit brings you a fresh and reliable start to the day on Good Morning Cape Town with Lester Kiewit.

The show covers the stories that matter to Cape Town, with clear, thoughtful conversations and a focus on what’s relevant and interesting.

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