Loyalty programs have become ubiquitous, with banks, medical aids, airlines, and retailers offering rewards and discounts to their customers. But are these programs really rewarding your loyalty, or are they just cleverly designed to get you to spend more?

Lester Kiewit speaks with certified financial planner Johann Roussouw about loyalty programmes and useful tips on how to align the rewards with your lifestyle instead of the other way round.

Lester Kiewit brings you a fresh and reliable start to the day on Good Morning Cape Town with Lester Kiewit.

The show covers the stories that matter to Cape Town, with clear, thoughtful conversations and a focus on what’s relevant and interesting.

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