Noom’s app promises a long-term approach to weight loss based on psychology and personalization.  And it’s popular. It has 250 million downloads, ads that pop up everywhere from podcasts to the Superbowl, and a valuation of $3.7 billion. 

But is being a weight loss app even the right goal? Or is it just the perfect business model?

Show Notes

• Read Taylor Majewski’s deep-dive into the app titled ‘‘The Dark Side of Noom’.
• Check out Eling Tsai’s full-service nutritional consultancy work at Food in Common.
• Buy Jane Ogden’s recent book Health Psychology which examines health behaviors through reviewing key research in the field. 

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