Today we will discover why to host B2B interview podcasts.  We will also cover three main kinds of B2B interview podcasts, going over their pros and cons to find which suits your business. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Why you want a B2B interview podcast (00:36) Is a podcast right for my organization? (01:30) What kind of B2B podcast is right for your goals (02:03) The three fundamental styles: (02:39) Authority Builder (03:08) Planning your authority builder show (05:31) ROI of an authority builder (06:49) Some examples (07:12) Top of the market (07:41) Where are they best used (08:15) How do you produce these podcasts? (08:36) Some examples (09:14) Culture (09:44) The main goal (10:19) Planning (11:49) Some examples (12:35)

Join us in calculating the ROI from leads generated by your podcast to see if B2B podcasts will be profitable for you.  This tool will only be useful for authority building podcasts, so if you aim to create a culture or top of the market show, this episode won’t be of value to you. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Is a B2B podcast worth it? (00:24) If you are creating a lead generating show (00:41) What numbers you need (01:00) The formula (01:15) Doing the math for your business (02:34) (To get to the handy calculator mentioned go to the B2B Podcast Playbook and scroll down to the “Doing the math for your business” section.)

This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show.  Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value.    Do you know what your business niche is? Is your knowledge valuable? This episode will help you answer those questions. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook.   Topics Covered and Their Timestamps: What are your goals? (00:38) if you’re creating a Top of the Market show (01:51) What is your business niche? (02:17) What do you have to offer your guests? (02:52) Guests to fit your goals. (04:13) Your guest personas (04:25) Authority Marketing Playbook (04:42) Shorter version of questions(04:55) Building personas (05:36) Examples (05:55)

When deciding to implement a podcast, there are three main aspects you need to keep in mind, namely, inviting guests, equipment, and the process.  Today we discuss how to compile an outreach plan, what you will need in terms of technology, and the processes for how to schedule and format your show.  Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Inviting guests to podcasts (00:39) How you are going to do it (01:00) Email template for a guest outreach (02:05) What to do with a yes or no (02:43) Materials and Processes (03:50) Technology (03:52) Processes (05:17) Show Format (05:58) Scheduling the shows (06:28)

With this series coming to an end, we will cover marketing and repurposing your podcast.  For marketing, we will cover Authority  Builders, Top of the Market shows, and culture shows. And on the topic of repurposing, we will speak on using infographics and Social media. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Their Timestamps: Marketing your podcast (00:23) Marketing for success (00:24) For Authority Builder and Top of the Market shows (00:41) Culture shows (01:13) What if things aren't going well? (01:59) Repurposing your podcast (02:19) Infographics (02:41) Social Media (03:03) Have Call for Content create your content (03:25) A handful of reasons why doing it in house just may not make sense (03:37)