The market for website flipping is highly competitive, with many experienced investors and entrepreneurs vying for the same opportunities. This can make it difficult for newcomers to break into the industry and make money.

That’s where an SEO strategy comes in handy. It can increase website visibility, improve user experience, lower marketing costs, and increase website valuation—all of which are crucial for successful website flipping.

In this special episode, Rad Paluszak joins me today and discusses creating an SEO strategy to use for flipping websites.

Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency The Search Initiative, and Matthew Woodward with Search Logistics. He recently founded Husky Hamster, an outreach link building company and his SEO Agency Non.Agency. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.

During our discussion, we covered the topic of how Google uses entities to organize websites, their rankings, and their value? How can you understand SEO the easiest way possible by focusing on just the main 3 elements of SEO? What helpful content looks like, and what information you need to find out about your competitors to outrank them?

We also discussed what is tech SEO and why you should focus on resolving a few key tech SEO fixes as a launch pad to growing the site? And what you should and SHOULD not do after you’ve bought a site?

Last but not least, we talked about my GOB course that Rad took and what he learned from it?

Catch this valuable episode and learn SEO strategies that can make your website flipping venture a success!

Episode Highlights

02:30 What are the 3 main things in SEO?

10:01 What is helpful content?

23:36 Content or backlinks—which is more valuable?

28:20 Technical aspects of SEO

32:40 Tech Order

43:57 Know your website!

48:57 Best SEO tools

Key Takeaways

➥ To create an effective SEO strategy, you need to focus on 3 main things: content, links, and technical aspects. Your website must have high-quality and relevant content that satisfies user intent, authoritative links from other websites, and a technically optimized website structure, page speed, and mobile-friendliness. These three components work together to improve your search engine rankings and increase your website's visibility.

➥ In SEO, links are important because search engines use them to assess a website's authority and relevance. If your website receives high-quality links from trustworthy and reputable websites, search engines will see them as valuable, which can improve your search engine rankings. Internal links within your website can also help search engines understand which pages are the most important.

➥ Addressing technical SEO issues often involves making changes to the website's code, structure, or server configuration. Once these changes are made, they are typically permanent and do not require further attention unless there are new issues or changes to the website.

About The Guest

Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency The Search Initiative and Matthew Woodward with Search Logistics.

He recently founded Husky Hamster, an outreach link building company and his SEO Agency Non.Agency. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.

Connect with Rad Paluszak

➥ Husky Hamster SEO Audit - https://bit.ly/3EPd7OZ
 
➥ Husky Hamster Content Packages - https://bit.ly/3YurU9g

➥ Husky Hamster Link Building Packages - https://bit.ly/3jSfKbi

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Semrush - https://bit.ly/3lINGaV

➥ Surfer SEO - https://bit.ly/3X0jZiD

➥ Site Bulb - https://sitebulb.com/

➥ Ahrefs - https://ahrefs.com/

➥ Ubbersuggest - https://neilpatel.com/ubersuggest/ 

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