Do you want to improve your website traffic? In this episode of SEO Insights, join Jaryd Krause as he dives deep into the recent Google Core Update with renowned SEO expert Kyle Roof. Discover how this update presents new opportunities for website owners and learn about alternate traffic sources and monetization strategies to thrive amidst evolving search engine algorithms.

Jaryd and Kyle discuss which sites were affected the worst through these Google updates and why, which weren’t and why. Why is this a great time to be in online businesses, especially content sites, because of the opportunities? This is NOT toxic positivity; this is legit and they explain why in the pod. They go through strategies to reclaim traffic. 

They also discuss why Google hates affiliate links and ads, ways to stop using affiliate links or ads and different monetization methods for those types of sites. And how do we determine which sites are recoverable or buyable and why?

Check out the entire video to find out how you can improve your site performance and increase your earnings. 

Episode Highlights

10:30 - Side Effects of the Google Update

17:40 - Great time to be on online business

26:10 - Strategies to reclimb the traffic

33:10 - You can stop affiliate links and sites

44:30 - Recoverable sites

Key Takeaways

➥ Kyle emphasizes the need for SEO practitioners to adapt and focus on user experience, ensuring that conversions happen on-site rather than directing users away. He suggests that surviving and thriving in SEO post-updates requires innovative thinking and a deep understanding of SEO's core goal: driving quality traffic and optimizing the user experience. Both of them agree that while Google's updates pose challenges, they also create opportunities for those willing to innovate and evolve their strategies.

➥ They stress the importance of user-generated content (UGC) and building communities around content sites, which not only align with Google's preferences but also enhance user experience and trust. By prioritizing quality over cheap content and optimizing for user engagement, they suggest that content sites can thrive despite Google's algorithm changes.

➥ Kyle Roof highlights the importance of avoiding single-source dependency in marketing strategies, highlighting the risks of relying solely on one traffic channel. He explains that diversifying across multiple platforms and channels is essential for business resilience, as traffic sources can fluctuate over time.

About The Guest

Kyle Roof is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. 

Connect with Kyle Roof
  

➥ https://hvseo.co/

➥ https://pageoptimizer.pro/affilate

➥ https://internetmarketing.gold/

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Rank Math (WordPress SEO Plugin) - https://bit.ly/3Acyjf4

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.