Joining us on the BOB podcast is Matt Edmundson, a serial investor and entrepreneur in the e-commerce space. Matt has an impressive track record, having generated over $75 million in sales for his own businesses and over $100 million in sales for his coaching clients.

In this episode, Jaryd and Matt dive deep into the methodologies and tactics that Matt employs to transform six-figure e-commerce brands into thriving seven-figure enterprises. They explore how Matt approaches partnerships with e-commerce brands, structuring deals with equity stakes, and leveraging his expertise to scale these businesses effectively.

Matt will also share his insights on the critical steps he takes to prepare these brands for successful exits, often working closely with other shareholders and partners. They'll discuss real-world examples of businesses he's scaled, including a specific case where he took a company from $3 million to $6-7 million in revenue. Throughout our conversation, Matt provides lessons learned from dealing with single-source supplier dependencies and other common challenges in e-commerce.

Beyond the technical aspects of scaling and exiting e-commerce businesses, they discuss the importance of values in business, defining personal success as an entrepreneur, and knowing the right time to sell. This episode is packed with insights and strategic advice that you won't want to miss.

Now, let's dive into this incredible conversation with Matt Edmundson!

Episode Highlights

04:32 - What kind of business do Matt invest in?

11:43 - How do create a marketing strategy?

18:43 - What is a slingshot framework?

29:10 - How to scale a business?

36:00 - The process of selling a company

Key Takeaways

➥ Building a business to the point of a successful exit can take several years, and it's important to set realistic timelines and goals.

➥ Understanding and integrating the customer’s story with the brand’s story is vital for creating a strong emotional connection and driving sales. Customizing the buying experience to align with the customer's psychological needs (e.g., treating themselves) can lead to higher satisfaction and loyalty.

➥ Ensuring that business activities align with personal values can lead to greater satisfaction and prevent burnout.

About The Guest

Matt Edmundson, who is an investor and e-commerce entrepreneur, makes over $75 million in sales for his own businesses and over $100 million in sales for his coaching clients. He runs 2 podcasts, ‘Push To Be More’ and ‘The Ecommerce Podcast’.

Connect with Matt Edmundson

➥ https://www.mattedmundson.com/

Resource Links

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➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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