Welcome to another episode of the Buying Online Businesses podcast. In this episode, Jaryd sits down with Colin Ma, a seasoned digital entrepreneur with nearly nine years of experience. Colin has focused on building and growing digital publishing brands through SEO and has acquired, built, and sold over 15 online businesses, including several content sites. Currently, Colin is helping grow the Niche Pursuits community, aiming to make it the leading online space for digital entrepreneurs.

In this engaging conversation, Jaryd and Colin explore Colin’s journey in the world of online business acquisitions, touching on his experiences in scaling content websites. They discuss critical aspects of due diligence, the key questions every buyer should ask when considering a purchase, and how to identify potential red flags with sellers. Colin also shares insights on how he and his community have navigated the recent Google updates, revealing effective strategies for growing content sites and adapting to the ever-changing SEO landscape.

Whether you're new to buying online businesses or looking to improve your current content site, this episode offers a wealth of actionable advice. Colin’s expertise provides valuable takeaways for anyone in the online business space. 

Now, let’s dive into this insightful discussion with Colin Ma!

Episode Highlights

03:50 Colin’s journey into buying businesses

12:00 How Colin build more sites

18:45 Advice on acquiring a business

23:00 What Colin does for work?

28:00 Where to get quality traffic source?

33:00 Connect with Colin

Key Takeaways

➥ Colin emphasizes the misconception that online businesses are easy money, noting the long hours and learning curve required to succeed.

➥ It’s better to buy businesses with room for growth rather than established sites with limited upside.

➥ Be cautious when sellers try to rush the deal or provide vague reasons for the business's decline. Sellers might say the business is declining due to neglect, but verifying their activity (e.g., posting history) can reveal inconsistencies.

About The Guest

Colin Ma has been a digital entrepreneur for the last 8 years, primarily focusing on building digital publishing brands through SEO. Today, he is working to grow the Niche Pursuits Community to the #1 online community for online entrepreneurs.

Connect With Colin Ma 

➥ https://community.nichepursuits.com/ref/11/

• Use the code - ‘jaryd’ for $10 for your first month!! (That’s $37 off, normally $47.00/month)

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKj

➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

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