On this episode of Butternomics, Brandon Butler chats with TJ Bennett, CEO of Sole Play, about transforming a sneaker boutique into a community-driven movement. TJ shares his journey from corporate life to business ownership, how Sole Play leverages culture and partnerships to impact mental health awareness, financial literacy, and gaming, and the importance of intentional marketing, building a strong team, and creating a purpose-driven brand that resonates with sneakerheads and everyday customers alike.