On this episode of Butternomics, our host, Brandon Butler, talks with Modupe Babalola, founder of Lófinda Luxury, and Xama Gonzalez-Suarez, Senior Business Consultant with Chase for Business, to unpack how a self-taught candle maker landed her products in West Elm, Bloomingdale's, Nordstrom, and the Waldorf Astoria Spa. Modupe began making coconut-soy candles after store-bought ones gave her headaches, then spent six months learning on YouTube before sharing it with anybody. She walked into West Elm in Buckhead with product in hand, left with six pop-ups booked, and turned to a complimentary program to help build a national marketing plan. Xama, who supported Modupe through Chase's Coaching for Impact program, breaks down what a bank looks for in your P&L, why thinking about your exit strategy can sharpen your business strategy, and why paying yourself, even just $5, matters. If you have a product and a dream list of retailers, this episode is a good place to begin.