On this episode of Butternomics, our host, Brandon Butler, talks with Jhordan Gibbs, co-founder of Milk + Cookies, about building one of Atlanta’s most respected music platforms from the ground up. Jhordan shares how he and his partners booked Kendrick Lamar before the fame, took their festival from the BeltLine to South Africa, and earned the trust of brands by leading with culture first. They break down the real business behind festivals, the power of community, and how to build global momentum without losing your identity.