But Are You Happy?But Are You Happy?

Are Swifties In A Cult? Fandom Psychology Explained

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Have you ever looked at a fandom, wellness community, or online movement and thought… this feels a little culty?

In this episode of But Are You Happy, host Ashani Dante and clinical psychologist Dr Anastasia Hronis unpack why the word cult gets thrown around so easily and what actually separates cults from fandoms like Swifties, Beliebers, or other high-devotion communities.

You’ll also learn:

  • What a cult actually is (and why there’s no single definition)

  • Why charismatic leaders hold so much power

  • How belonging, meaning, and identity make people vulnerable to high-demand groups

  • What “cult-like” red flags to look out for, including isolation, fear, shame, and groupthink

  • Why it can be so hard to leave a cult, even when doubts creep in

Watch the podcast on YouTube here

If you or someone you know needs support, contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636. Both services are available 24/7 for free, confidential mental health support. 

Want to get in touch with us? DM @butareyouhappypod on Instagram or send us a voice memo. Our hosts are ready to hear your dilemmas—think of it as free therapy!

We’re giving away a Your Reformer Pilates bed (worth $3,400) Subscribe here to enter. 

CREDITS:

Hosts: Ashani Dante & Dr Anastasia Hronis

Senior Producer: Tahli Blackman

Executive Producer: Naima Brown

Audio Producer: Tina Matolov

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

 
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But Are You Happy?

Join Ashani Dante and Clinical Psychologist Dr Anastasia Hronis as they give you the no-bullsh*t sel 
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