Lee talks about the critical factors that contribute to career success, encapsulated in the concept of PI: Performance, Image, and Exposure. Lee emphasises that while performance accounts for only 10% of success, image and exposure play significantly larger roles, at 30% and 60% respectively. He discusses the importance of personal, product, and professional branding, urging listeners to consider how they present themselves and their teams. Through real-world examples and insights from conversations with change practitioners, Lee highlights the necessity of aligning branding efforts and increasing visibility to foster trust and credibility within organisations. This episode serves as a guide for individuals and teams looking to enhance their impact and recognition in their professional environments.

KEY TAKEAWAYS

1. Understanding PI for Career Success: Career success is influenced by three factors: Performance (10%), Image (30%), and Exposure (60%). While performance is essential, image and exposure play a more significant role in how individuals are perceived and recognised in their careers.

2. Three Brand Perspectives: When considering career and team success, it's important to evaluate from three brand perspectives: personal brand (individuals), product brand (the services or products offered), and professional brand (the team or organisation). Each aspect should align to create a cohesive identity.

3. Authenticity in Exposure: Exposure should be authentic to the individual or team. Engaging in social media or other platforms should reflect one's true self rather than conforming to external expectations. There are various ways to increase exposure that align with personal values.

4. Building Trust through Reliability and Credibility: Trust is built through demonstrating reliability (performance), credibility (image), and intimacy (exposure). Ensuring that these elements are present can enhance relationships and foster a positive reputation within an organisation.

5. Importance of Branding and Communication: Change teams should actively manage their image and exposure. This includes having a clear team identity, consistent branding, and effective communication strategies to ensure that their contributions are recognised and valued within the organisation.

BEST MOMENTS

"10% of career success is down to performance, 30% down to the image that you have, and 60% down to your exposure." 

"You need to think about performance, image, and exposure to ensure that many people have an opportunity to understand who you are, how you help, and what you do." 

"Far too many change people believe that just by doing a good job, people will recognise what they're doing. But unfortunately, that doesn't work."

"If you can get others to build connection with you first, then you've got a far greater chance of having a successful change team." 

"You want to make the team stand the test of time, and it comes down to not just doing a good job."

HOST BIO

You can contact Lee Houghton on 07813342194 Lee@leehoughton.com https://www.linkedin.com/in/lhoughton/

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.