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Revive: Gen Z, The Engine Room for Growth – with Hannah Williams

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Business Mastermind Podcast

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses. If you are running a business with revenue  
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On this episode of The Business Mastermind Podcast, Gavin is joined by Hannah Williams to discuss generational differences, specifically about how employers/business owners/managers can engage with Generation Z to get the most talent and benefit from them.


  • My dad was an entrepreneur ever since I can remember, 10 years ago at 12-years-old I went out with him to pick up the rent, he handed me his phone and asked me to close a deal on a duplex. It broke and rebuilt my self-confidence pretty quickly. He allowed me to enrol in online university at 14, I graduated at 18 with an international business degree. It just shows that you don’t need to take the standard educational route.
  • There is a massive misunderstanding between Millennials and Gen Z-ers and where they differ and companies  are spending billions on recruiting and retention efforts on Gen Z that are millennial-based practices, and they’re wondering why they’re not working. So, I used this as an opportunity to help companies shift gears to become viable for the future, being proactive instead of reactive.
  • 5 key differences between Millennials: 1) Pragmatism vs idealism. 2) Gen Z may be tech natives but we’re not tech lovers. 3) Gen Z is more open to non-traditional education pathways than Millennials were. 4) Gen Z is much more loyal when it comes to companies. 5) Gen Z focusses on individualism over teamwork, which has pros and cons that leaders of Gen Z need to be aware of.
  • Companies looking to attract Gen Z are going to have to do a lot of thinking and research on shifting their benefits and messaging to show Gen Z-ers that we care about their long-term stay with the company and their life habits.
  • Leaders need to think about recruitment as creating talent instead of just recruiting talent. Instead of hiring college degree applicants, hire straight out of high school and develop skills-based training programmes in your company. This will be much more attractive and instil loyalty, especially when you’re saving them thousands on a college degree.



‘The world is not an easy place: You have to work for things and work hard.’

‘Gen Z was born between around 1995 and 2012, if you’re 25 or younger this year you’re a Gen Z. Millennials were born between 1980 and 1995.’

‘A lot of differences comes down to parenting, Millennials were told to think of the world as an open space for them to accomplish anything they wanted. Gen Z was instilled with the idea that hard work is necessary to get where you want to go.’

‘Gen Z-ers will be very sceptical and point out when companies are not walking the walk and talking the talk.’

‘NarcisStory: Gen Z’s reputation is manifested through its actions, fashion choices, habits, work and personal decisions they make.’


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Hannah Williams is the author of ‘A Leader’s Guide to Unlocking Gen Z’, in which she answers these questions:

- Who is Gen Z . . . and why do you need to know?

- What is the “NarcisStory” and why must leaders understand it to effectively recruit, retain, and communicate with Gen Z?

- What do HR executives, recruiters, business owners, and forward-thinking managers need to do to remain relevant?

- What are simple steps leaders and companies can take with Gen Z to unlock their potential? 


Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. 


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The Business Mastermind Podcast is for business owners and leaders in small to medium-sized business 
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