On this episode Gavin is joined by Mike Moll form Market Me Consulting, who shares his tips on inception marketing and how that gets you cut-through and connects with businesses in the crowded space of digital marketing.

Mike loves helping small businesses to take control of their futures by helping the reach the perfect customer base through digital marketing. He gives great insight into how to pinpoint the best decision makers and how to approach them in the first place to introduce yourself and set up a relationship without the hard sell, which is more attractive than being pushy.

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KEY TAKEAWAYS

• Inception marketing is where businesses get the emails of the people they want to attract, load them into Facebook or LinkedIn which then shows you whether you know them so you can tailor your ad to those people so you have a better chance of getting engagement.
• LinkedIn Sales Navigator allows you to drill down into companies to find the decision maker you’re looking to reach. Connect with those people and, once they’ve accepted, send them videos via LinkedIn Messenger as a warm introduction.
• You need to use a combination of digital advertising as well as building real relationships with people who make the decisions.
• People will take time to tell you why the meeting isn’t right for them right now if you send a video to them, which isn’t a ‘yes’, but it is an engagement. Then try again in a few months or ask for a referral.
• Showing that you understand a company’s pain point is an effective tool when pitching to a prospective customer.

BEST MOMENTS

‘I learned digital marketing and Google Ads over a weekend by watching YouTube.’

‘Why would someone buy into me? If I can explain how this will make them money and how much, that’s a really compelling reason for them to trust me and want to work with me.’

‘What are you selling? Are they easy to go to digital marketing?’

‘You need to create a platform where people look for you.’

‘People don’t like being told what to do, when you tell me I need to do this for my business I think ‘get out of here!’ Invite them in to a further conversation if they think what I’m offering is valuable.’

‘I haven’t come across an account that we haven’t been able to produce a profitable Google Ad for.’

VALUABLE RESOURCES

The Business Mastermind Podcast

To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat

gavin@gavinpreston.com

GUEST RESOURCES

https://Marketme.co

https://go.marketme.co/leads

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.

Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHODS

• Website: www.gavinpreston.com
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