Business Mastermind PodcastKeep Your Boat Afloat: Communicating to Stakeholders in COVID 19 Times
In this week’s show, Gavin discusses the most effective ways in which you can engage with stakeholders across five different categories: customers, suppliers, team members, funders and bankers.
During COVID-19 times, it’s even more vital to keep lines of communication open, but also to ensure that we treat each different channel in its own unique way. In today’s show, Gavin walks you through the best ways of maintaining your key stakeholder groups.
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KEY TAKEAWAYS
- Communication now should be front-loaded with care, compassion and empathy. It is far more likely that those we are in contact with are going through some form of trauma.
- At any one time, a person’s response is the sum total of how they are feeling. We need to consider what could be creating that response; either bad or good.
- Do your best to be proactive when it comes to communication, especially in the case of suppliers. Remember that it’s not just your livelihood that’s being affected.
- Strike a good balance between time with your stakeholders and time with your employees. Visibility is crucial in keeping morale at its peak.
- In periods of uncertainty, people seek safety in numbers. Now is the most important time to begin building communities.
BEST MOMENTS
‘It’s important that we strive to find opportunities for genuine connection’
’Now is the time to communicate, to collaborate, and to counsel’
‘You should be thinking about your suppliers as your friends’
‘Reach out and be visible!’
VALUABLE RESOURCES
The Business Mastermind Podcast
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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