Business Mastermind PodcastWhat if Socks could Change the World? Interview with Josh Turner Founder of Stand4Socks, Ethical Socks Brand & Business for Good
‘Socks are one of the few things you start and end your day with’
Gavin is with Josh Turner Founder of Stand4Socks a company founded on the statement ‘What if socks could change the World?
Most of us wear socks, so if socks could have a positive impact surely they can change the world. This business for good began with global goals but has found its true calling much closer to home supporting the homeless across the country with its ‘buy one pair, give one pair’
The journey has been interesting and Gavin and Josh discuss how the business has been shaped and why simplicity is key for scale and growth in this fascinating interview about starting an ethical business for good.
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KEY TAKEAWAYS
A changing business
It’s vital to value your time. Having fulfilment pushed us to find more volume because it’s a system that is discounted by the volume purchased.
We outsourced digital marketing because it’s a space that is moving rapidly and it requires specialist knowledge that’s continually updated.
Advertising platforms and B to B sales
Instagram is great for first impressions and getting engagement with the brand alongside Facebook for possible conversion.
Often we have 2 or 3 impressions before we gain engagement.
The focus is now influencers, collaborations and partnerships.
As we’ve grown in scale, retail has come to us for specific projects.
The majority have different propositions but have come to us because of our buy one give one and ethical stance.
For a big brand to get an ethical branded sock in someone’s sock drawer rather than something disposable like a cupcake or bottle of wine is a big deal and a great return on investment along with a great emotional connection.
We make the most comfortable socks possible without sacrificing style and ethics
and for every pair, we sell, donate a pair to the homeless.
Being a business for good
We started with global goals initially 8, with a different sock design for each of them, we were supporting many causes in little ways.
Socks are cherished items at homeless shelters because it’s a wear through item for most of us.
The homeless do more walking daily than the average person so socks are really important.
It began with a Christmas design and resonated massively with customers.
Today it’s about 85% of our range and it’s what we are passionate about. We now support the homeless nationally and also offer apprenticeships for the homeless within our business.
We are always asking ‘where can we have more social impact in our business?’
BEST MOMENTS
‘We did our homework and work with a great digital company who are invested in our mission’
‘We’ve had to learn to be able to support the homeless community in the way they wanted and that was useful for them’
‘We are focused on maximising customer lifetime value’
‘We’ve got a great supply chain and we are now leveraging it to expand to a wider audience’
VALUABLE RESOURCES
The Business Mastermind Podcast
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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