In this episode of Business in Colour, Sadhana and I speak with Frances Bilbao, the founder of Mum’s Matter Psychology — a clinical psychologist and business leader who is transforming access to perinatal mental health care for mothers across Australia.

Frances brings a rare combination of strengths and lived wisdom. She began her career in corporate project management and consulting, but over time she realised her purpose was elsewhere — and returned to university to complete her master’s in clinical psychology, driven by a desire to do work that truly matters.

In this conversation, Frances shares how her early placement in perinatal mental health shaped her career, including her work establishing a dedicated perinatal mental health team at one of the largest maternity hospitals.

She takes us behind the scenes of the emotional and practical realities many mothers face — and why support is often needed earlier than people think, and in ways that feel truly accessible.

Frances also shares how she built Mum’s Matter Psychology into a high-impact, human-centred service — including offering telehealth to make counselling possible for women who are exhausted, overwhelmed, and barely finding time to meet their own basic needs.

We unpack the commercial realities of running a bulk-billed service, the growing demand for support, and why perinatal mental health must be treated as a priority — not a privilege.

This conversation is honest, practical, and deeply needed — for anyone supporting new parents, families, and maternal wellbeing outcomes.
✅ Call to action: If you know someone who’s pregnant, postpartum, or supporting new parents — send them this episode and help normalise getting support early.