Business HistoryBusiness History

The Tangled Story of Instant Ramen

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Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? 
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Momofuku Ando told the world he invented instant ramen noodles in a shed in his backyard. In Japan, there's not one, but two museums celebrating this breakthrough. Only Ando wasn't the first person to flash-fry noodles to preserve them - but he was willing to sue any rival ramen maker.  

Ando had suffered repeated business failures and even been jailed for tax fraud - but he created an origin story for his instant noodles so compelling that it helped him build a convenience food empire that sent instant ramen everywhere on earth and finally into space.   

Write to us at businesshistory@pushkin.fm

 
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Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got 
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