Business HistoryBusiness History

How GM Beat Ford

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Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? 
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Ford was the pre-eminent American car maker and Henry Ford was the king of modern manufacturing, until a Michigan cigar salesman decided to consolidate a bunch of small auto companies into a single firm to defeat the Colossus of Detroit. 

General Motors united the likes of Oldsmobile, Buick, Cadillac and decided to live by "the laws of Paris dressmakers" to make cars that were more stylish and fashionable than the austere, black-painted Model T that was coming out of the Ford plant. 

Write to us at businesshistory@pushkin.fm

 
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Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got 
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