Business HistoryBusiness History

De-Nazifying the Love Bug: The VW Beetle Story Part II

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It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation?

Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.      

 
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Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got 
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