President Jimmy Carter had a brother, and this brother LOVED beer. Billy Carter was a big 1970s celebrity and a struggling brewery decided to bet on him to revive its fortunes. Together they created Billy Beer and launched a huge ad campaign. The beverage was a global sensation... except nobody including Billy liked the taste. Billy Beer was a flop.  

Billy Beer was emblematic of American brewing at the time. It was all bad beer and gimmicky marketing. Coincidentally, it was Jimmy Carter who would change that. He signed a new tax law that kickstarted the craft beer revolution which brought us some of modern America's most popular brews. 

Write to us at businesshistory@pushkin.fm

President Jimmy Carter had a brother, and this brother LOVED beer. Billy Carter was a big 1970s celebrity and a struggling brewery decided to bet on him to revive its fortunes. Together they created&nbsp;Billy Beer and launched a huge ad campaign. The beverage was a global sensation... except nobody including Billy liked the taste. Billy Beer was a flop.&nbsp;&nbsp;
Billy Beer was emblematic of American brewing at the time. It was all bad beer and gimmicky marketing. Coincidentally, it was Jimmy Carter who would change that. He signed a new tax law that kickstarted the craft beer revolution which brought us some of modern America's most popular brews.&nbsp;
Write to us at&nbsp;<a href="mailto:businesshistory@pushkin.fm">businesshistory@pushkin.fm</a>

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

It&rsquo;s the history of business. How did Hitler&rsquo;s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

Business History

Billy Beer: When American Beer Hit Bottom, Then Bounced Back

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e188d760-bf38-42fe-905e-b49400cbc4de/transcript

Business History is off this week, so we wanted to keep you entertained with a rerun, in case you missed our Beetle episode the first time around. (You can help us win a Signal Award for this episode by voting here.)

The VW Beetle was the biggest selling car of all time - and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen - the People's Car - was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers - and needed an affordable, but reliable automobile.  

Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder.  

Write to us at businesshistory@pushkin.fm

Business History is off this week, so we wanted to keep you entertained with a rerun, in case you missed our Beetle episode the first time around. (You can help us win a Signal Award for this episode by voting <a href="https://vote.signalaward.com/PublicVoting#/2026/individual-episodes/genre/history" data-airgap-id="11">here</a>.)
The VW Beetle was the biggest selling car of all time - and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen - the People's Car - was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers - and needed an affordable, but reliable automobile.&nbsp;&nbsp;
Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder.&nbsp;&nbsp;
Write to us at <a href="mailto:businesshistory@pushkin.fm">businesshistory@pushkin.fm</a>

Hitler's Gift to the Hippies: The VW Beetle Story Part I – Rerun

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bcca729e-71e7-4064-b690-b4d4013b6cac/transcript

Wayne Huizenga came from a long line of trash collectors. It was a rough, fragmented, mom-and-pops business which notoriously attracted mobsters. But Huizenga set out to buy his small competitors - to roll them up - to form the biggest waste management firm in the world. 

Huizenga bought up rival companies at a furious pace - several per week - and when he tired of the trash business he looked for something new. In the 80s, video stores also tended to be mom 'n pops outfits. Huizenga spotted that there was a golden opportunity to consolidate the rental industry, so used roll ups to build the giant Blockbuster Video chain.  

Write to us at businesshistory@pushkin.fm

Wayne Huizenga came from a long line of trash collectors. It was a rough, fragmented, mom-and-pops business which notoriously attracted mobsters. But Huizenga set out to buy his small competitors - to roll them up - to form the biggest waste management firm in the world.&nbsp;
Huizenga bought up rival companies at a furious pace - several per week - and when he tired of the trash business he looked for something new. In the 80s, video stores also tended to be mom 'n pops outfits. Huizenga spotted that there was a golden opportunity to consolidate the rental industry, so used roll ups to build the giant Blockbuster Video chain. &nbsp;
Write to us at <a href="mailto:businesshistory@pushkin.fm">businesshistory@pushkin.fm</a>

King of the Roll-Ups: The Man Who Created a Trash Empire, Then Built Blockbuster Video 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/32ec8725-c64b-4f49-8676-b4bd009eab12/transcript

With the news of Warren Buffett stepping down as chairman of Berkshire Hathaway, we are revisiting an episode from our two-part series on Buffet.

Warren Buffett rose from obscurity to become the richest person in the world - and he did it in a unique way. As a boy in Omaha he collected information obsessively - writing down car license numbers and hoarding bottle caps. As a young man, Buffett turned his focus on scouring business accounts to find companies that had hidden value no one else could spot.

We tell the story of young Warren Buffett as he quietly worked building up the expertise and accumulating the wealth that would allow him to become the most famous investor of our age.   

With the news of Warren Buffett stepping down as chairman of Berkshire Hathaway, we are revisiting an episode from our two-part series on Buffet.
Warren Buffett rose from obscurity to become the richest person in the world - and he did it in a unique way. As a boy in Omaha he collected information obsessively - writing down car license numbers and hoarding bottle caps. As a young man, Buffett turned his focus on scouring business accounts to find companies that had hidden value no one else could spot.
We tell the story of young Warren Buffett as he quietly worked building up the expertise and accumulating the wealth that would allow him to become the most famous investor of our age.&nbsp; &nbsp;

How Warren Buffet Built His Legacy By Finding Value No One Else Could See – Rerun

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7086dd33-b538-46c6-8640-b4c901160f5b/transcript

Billy Beer: When American Beer Hit Bottom, Then Bounced Back

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