If you are looking to grow, you need to hit the pavement and talk to current and potential clients. And now might be the time to work on your powers of persuasion.

Strategy expert, Bryan Whitefield, offers his six principles of persuasion and other strategies to construct an effective client conversation.

If you are looking to grow, you need to hit the pavement and talk to current and potential clients. And now might be the time to work on your powers of persuasion.
Strategy expert, Bryan Whitefield, offers his six principles of persuasion and other strategies to construct an effective client conversation.

Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

Practical advice and ideas to grow your business

Business Essentials

Six principles of persuasion

No one ever really starts their career with the end in mind. Often, it's not until many decades down the track that people find themselves suddenly on the edge of retirement.

Long-time contributor to Business in Focus is chartered accountant Ray Cummings, has been thinking long and hard about the next stage in life, and wants to share those thoughts with others who are running their own practice, who also might be retiring, whether it’s soon or sometime in the future.

No one ever really starts their career with the end in mind. Often, it's not until many decades down the track that people find themselves suddenly on the edge of retirement.
Long-time contributor to Business in Focus is chartered accountant Ray Cummings, has been thinking long and hard about the next stage in life, and wants to share those thoughts with others who are running their own practice, who also might be retiring, whether it’s soon or sometime in the future.

Life after accounting	- Ray Cummings

Accounting firms suffer from a lack of leadership, according to consultant Lynda Steffens. Often, they come into their roles from a technical background and don't learn how to lead.

If you want more from your team, she says, you need to be the leader they want to follow. She explains what bosses can to be better leaders.

The Small Business Project: https://thesmallbusinessproject.com.au/

Accounting firms suffer from a lack of leadership, according to consultant Lynda Steffens. Often, they come into their roles from a technical background and don't learn how to lead.
If you want more from your team, she says, you need to be the leader they want to follow. She explains what bosses can to be better leaders.
The Small Business Project: <a href="https://thesmallbusinessproject.com.au/">https://thesmallbusinessproject.com.au/</a>

How well are you leading your team? - Lynda Steffens

Business development is a skill largely untaught, particularly in the accounting profession. But, it's a terribly important skill, particularly these days as we face worsening market conditions and stiffer competition.

Consultant Brad Turville discusses how to bring in new clients and increase existing client spend.

Business development is a skill largely untaught, particularly in the accounting profession. But, it's a terribly important skill, particularly these days as we face worsening market conditions and stiffer competition.
Consultant Brad Turville discusses how to bring in new clients and increase existing client spend.

Six principles of persuasion

Business Essentials

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