As technology makes accounting processes faster, business advisory services are in greater demand. And that means that 'soft skills' are more important than ever for accounting firms.

That's according to Lynda Steffens, founder of The Small Business Project who discusses what those soft skills entail.

The Small Business Project
https://thesmallbusinessproject.com.au/

As technology makes accounting processes faster, business advisory services are in greater demand. And that means that 'soft skills' are more important than ever for accounting firms.
That's according to Lynda Steffens, founder of The Small Business Project who discusses what those soft skills entail.
The Small Business Project <a href="https://thesmallbusinessproject.com.au/">https://thesmallbusinessproject.com.au/</a>

Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

Practical advice and ideas to grow your business

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Don't underestimate soft skills - Lynda Steffens

A lot of business owners are in business to grow and achieve success. However, many don't know how to do that. Accounting firms have the perfect opportunity to guide their business clients to find that success.

Brad Turville suggests accountants shift their focus of discussions from compliance tasks to strategic business goals. Firms can improve their advisory services by elevating existing meetings, such as onboarding and annual reviews, to focus more on client goals, challenges, and growth strategies.

Turville Advisory
https://www.turvilleadvisory.com.au/

A lot of business owners are in business to grow and achieve success. However, many don't know how to do that. Accounting firms have the perfect opportunity to guide their business clients to find that success.
Brad Turville suggests accountants shift their focus of discussions from compliance tasks to strategic business goals. Firms can improve their advisory services by elevating existing meetings, such as onboarding and annual reviews, to focus more on client goals, challenges, and growth strategies.
Turville Advisory <a href="https://www.turvilleadvisory.com.au/">https://www.turvilleadvisory.com.au/</a>

Unlock the potential of advisory - Brad Turville

How much time you spend on things that don't really matter or could be done by somebody else?

Consultant Brad Turville says partners often find themselves overwhelmed with various tasks and responsibilities, lacking a strategic approach to their time management. Instead, he says, they should focus on high-value activities that contribute to business growth and success, such as business development, client nurturing, and leadership.

Brad Turville:
https://bradturville.com/

How much time you spend on things that don't really matter or could be done by somebody else?
Consultant Brad Turville says partners often find themselves overwhelmed with various tasks and responsibilities, lacking a strategic approach to their time management. Instead, he says, they should focus on high-value activities that contribute to business growth and success, such as business development, client nurturing, and leadership.
Brad Turville: <a href="https://bradturville.com/">https://bradturville.com/</a>

Freeing up a partner's time - Brad Turville

While many accountants are already providing advisory services, there should be a focus on how they are packaged, priced, and positioned, according to Lynda Steffens, founder of The Small Business Project.

She says shifting to advisory does not require a complete overhaul but rather a different way of engaging with clients and exercising existing skills. A four-step advisory conversation process can guide accounting firms: invite, explore, gather, and deliver. Each step plays a crucial role in building client engagement and delivering customised services.

The Small Business Project
https://thesmallbusinessproject.com.au/

While many accountants are already providing advisory services, there should be a focus on how they are packaged, priced, and positioned, according to Lynda Steffens, founder of The Small Business Project.
She says shifting to advisory does not require a complete overhaul but rather a different way of engaging with clients and exercising existing skills. A four-step advisory conversation process can guide accounting firms: invite, explore, gather, and deliver. Each step plays a crucial role in building client engagement and delivering customised services.
The Small Business Project <a href="https://thesmallbusinessproject.com.au/">https://thesmallbusinessproject.com.au/</a>

Don't underestimate soft skills - Lynda Steffens

Business Essentials

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