As technology makes accounting processes faster, business advisory services are in greater demand. And that means that 'soft skills' are more important than ever for accounting firms.

That's according to Lynda Steffens, founder of The Small Business Project who discusses what those soft skills entail.

The Small Business Project
https://thesmallbusinessproject.com.au/

As technology makes accounting processes faster, business advisory services are in greater demand. And that means that 'soft skills' are more important than ever for accounting firms.
That's according to Lynda Steffens, founder of The Small Business Project who discusses what those soft skills entail.
The Small Business Project <a href="https://thesmallbusinessproject.com.au/">https://thesmallbusinessproject.com.au/</a>

Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.

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Don't underestimate soft skills - Lynda Steffens

How much time you spend on things that don't really matter or could be done by somebody else?

Consultant Brad Turville says partners often find themselves overwhelmed with various tasks and responsibilities, lacking a strategic approach to their time management. Instead, he says, they should focus on high-value activities that contribute to business growth and success, such as business development, client nurturing, and leadership.

Brad Turville:
https://bradturville.com/

How much time you spend on things that don't really matter or could be done by somebody else?
Consultant Brad Turville says partners often find themselves overwhelmed with various tasks and responsibilities, lacking a strategic approach to their time management. Instead, he says, they should focus on high-value activities that contribute to business growth and success, such as business development, client nurturing, and leadership.
Brad Turville: <a href="https://bradturville.com/">https://bradturville.com/</a>

Freeing up a partner's time - Brad Turville

While many accountants are already providing advisory services, there should be a focus on how they are packaged, priced, and positioned, according to Lynda Steffens, founder of The Small Business Project.

She says shifting to advisory does not require a complete overhaul but rather a different way of engaging with clients and exercising existing skills. A four-step advisory conversation process can guide accounting firms: invite, explore, gather, and deliver. Each step plays a crucial role in building client engagement and delivering customised services.

The Small Business Project
https://thesmallbusinessproject.com.au/

While many accountants are already providing advisory services, there should be a focus on how they are packaged, priced, and positioned, according to Lynda Steffens, founder of The Small Business Project.
She says shifting to advisory does not require a complete overhaul but rather a different way of engaging with clients and exercising existing skills. A four-step advisory conversation process can guide accounting firms: invite, explore, gather, and deliver. Each step plays a crucial role in building client engagement and delivering customised services.
The Small Business Project <a href="https://thesmallbusinessproject.com.au/">https://thesmallbusinessproject.com.au/</a>

Advisory: you're already doing it! - Lynda Steffens

No one ever really starts their career with the end in mind. Often, it's not until many decades down the track that people find themselves suddenly on the edge of retirement.

Long-time contributor to Business in Focus is chartered accountant Ray Cummings, has been thinking long and hard about the next stage in life, and wants to share those thoughts with others who are running their own practice, who also might be retiring, whether it’s soon or sometime in the future.

No one ever really starts their career with the end in mind. Often, it's not until many decades down the track that people find themselves suddenly on the edge of retirement.
Long-time contributor to Business in Focus is chartered accountant Ray Cummings, has been thinking long and hard about the next stage in life, and wants to share those thoughts with others who are running their own practice, who also might be retiring, whether it’s soon or sometime in the future.

Don't underestimate soft skills - Lynda Steffens

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