While many accountants are already providing advisory services, there should be a focus on how they are packaged, priced, and positioned, according to Lynda Steffens, founder of The Small Business Project.

She says shifting to advisory does not require a complete overhaul but rather a different way of engaging with clients and exercising existing skills. A four-step advisory conversation process can guide accounting firms: invite, explore, gather, and deliver. Each step plays a crucial role in building client engagement and delivering customised services.

The Small Business Project
https://thesmallbusinessproject.com.au/