Preparation is so important to telephone sales – have a script, write down key objections, but most importantly "master your mindset". That's the advice from Ashleigh Hoult, founder and owner of The PromoDonna. These days a lot of businesses are reluctant to do cold-calling as a business strategy and have lost the art of speaking on the phone. That paves the way for others who understand the benefits of cold-calling, so long as they know the tricks to get to the decision-maker and make a compelling case for your business.

http://www.businessessentials.com.au