Don't give up - do it regularly and consistently and you'll reap the benefits. Just like an exercise regimen, prospecting for clients can be daunting - particularly the cold-calling side. But prospecting is more than just cold-calling, and if done properly it can be bring real benefits to your business. Ingrid Maynard knows - she's had more than 20 years' experience in sales and she advises businesses on lead generation through her company, The Sales Doctor. Ingrid explains what it takes to be a great prospector.

What's something simple and which we all have every day? It's lunch – and it can be used to help build your network. Antony Gaddie built half a million dollars in his first six months of starting Green Ant Marketing from what he's called the Value Hub method. He simply hosts invitation-only networking lunches for his clients and their contacts. This softly, softly approach is easy, reliable and adds real value to the participants and ultimately to himself.

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