Business EssentialsBusiness Essentials

Are you targeting your ideal client? - Mark Holton

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Some clients can be more trouble than they’re worth. They take up too much of your time, they don’t pay on time and some can be downright frustrating to communicate with.

Mark Holton of Smithink says you need to create ideal client criteria – so that everyone in your team is on the same page, and you only service those that align with your firm’s objectives.

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