Creating space to think can make you a better business owner, while paying closer attention to your customers can help you grow sales without increasing your advertising budget.

Psychologist Faye Evans is the author of new book Soulful Simplicity, a neuro-scientific perspective on living with intention as the seasons of life and demands of work bare down. In this episode, she examines why owners can struggle to switch off, and how being constantly available can crowd out the thinking their business needs. As an entrepreneur herself, Faye shares ways to reclaim space without neglecting responsibilities.

Then digital marketing mentor Kate Toon joins us to discuss her new book, Six Figures in Sales: How to Win More Customers Without Spending a Cent on Ads. It explores how small businesses can sell more effectively through stronger customer relationships and practical, low-cost marketing. Kate explains the difference between attracting attention and making a sale, and why your next opportunity could be with a customer who already knows you.

Resources:

You can learn more and purchase Soulful Simplicity by Faye Evans. And Six Figures in Sales by Kate Toon.

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Business Essentials is produced by soundcartel.com.au