How well does your website perform in search engine results? If it’s not at least on page one, you need to understand how Google’s algorithm is prioritising quality content over quantity, and build that into your SEO. That’s according to Sagar Sathi, Founder and CEO of digital marketing agency Xugar. The credibility of the author are also important factors in determining search rankings, strengthening your SEO and overall marketing strategy, which has the capacity to provide a long-term return on investment.

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