Business EssentialsIt’s much tougher to get your message heard these days among all the other messages vying for customers’ attention. Harry Mills, CEO of The Aha! Advantage, says your messages must pass the SAUCE test to pack the punch needed in these days of information overload. It’s detailed in his book, ‘Secret Sauce: How to Pack Your Messages with Persuasive Punch’. Your sales message must be simple, appealing, unexpected, credible, and elicit an emotional response.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
In 1 playlist(s)
Business Essentials
Business Essentials features interviews with business experts and industry leaders, providing up-to-…Social links
Follow podcast
Recent clips
Self-publishing vs commercial publishing for business authors. Plus: how to scale
19:08
Rethinking time management advice - and should your business consider solar?
19:03
The leadership disconnection crisis - and how to turn online reviews into leads
22:02