It’s much tougher to get your message heard these days among all the other messages vying for customers’ attention. Harry Mills, CEO of The Aha! Advantage, says your messages must pass the SAUCE test to pack the punch needed in these days of information overload. It’s detailed in his book, ‘Secret Sauce: How to Pack Your Messages with Persuasive Punch’. Your sales message must be simple, appealing, unexpected, credible, and elicit an emotional response.

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