Think great networkers are naturally confident? Think again. Lifelong introvert Nick Bendel challenged himself to have lunch with 500 complete strangers – and discovered that confidence doesn’t come before taking action, it comes from taking action.

In this week's episode, drawing from his new book The 500 Lunches Effect, the corporate trainer and keynote speaker shares practical ways to make networking less awkward, build genuine connections and develop your “social courage”.

Then, PR consultant, visibility mentor and author of What You Came Here to Create Bec Sands explains how to get your business noticed without chasing a huge audience or becoming a self-promotion machine. From focusing on your ideal clients to choosing one channel and showing up consistently, she offers a simple approach to building visibility and credibility – even when putting yourself out there feels uncomfortable.

If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you.

Business Essentials is produced by soundcartel.com.au