Google Analytics can seem intimidating, but without question it should be the foundation for all of your digital marketing - monitoring and guiding you towards successful outcomes. Leigh Hanney, SEO and Analytics Specialist and Founder of DataCraft Digital, offers five ways that Google Analytics can help support your marketing strategy.
Business Essentials Daily is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333

Handling conflict, building ownership and leading without micromanaging
21:49

How online entrepreneurs scale. Plus: the risks of ignoring psychological safety
25:19

Crisis planning and the right to disconnect
21:18