How can you elevate and optimise clicks from search engines like Google? And how do you get the most from their digital marketing budget?

In this episode, we’ll discuss strategies for promoting your brand digitally across PPC, search, and paid media. We’ve lined up three great guests to explore the best tactics for setting up and optimising digital ads that drive ROI, and share predictions for how the digital advertising space is evolving for SMEs over the next year.

We get key insights from Andrew Jacobs, Digital Marketing Manager at Otty Sleep, David Gavin, Head of Digital Growth at Add People, and Aleyda Solis, founder of Orainti, a boutique digital marketing agency aimed at growing businesses’ visibility and profits through SEO strategies.

To find out more information about American Express Business Cards, visit: our BTI hub: http://americanexpress.com/uk/businesstrends

Google Search Console is a free resource where you can find more information on tracking your backlinks data, as well as understanding your clicks, rankings, and indexability issues. To sign up and use this tool, visit: https://search.google.com/search-console/about

Host: Nigel Cassidy @nigel_cassidy

Host: Kate Bassett @Kate_Bassett

Guest: Aleyda Solis, Founder of Orainti.

Guest: Andrew Jacobs, Digital Marketing Manager at Otty Sleep.

Guest: David Gavin, Head of Digital Growth at Add People.

Produced by Kieron Banerji at Palm Tree Island - http://www.palmtreeisland.co.uk