Today we talk to high-flying business expert, Tony Gattari. Tony was once the general manager at Harvey Norman computers and while there grew the division from $12 Million in turnover to $565 Million in just 9 years. He is also the Author of several best-selling books and bas trained thousands of entrepreneurs around the world to produce exceptional results. 

In this interview, founder of Business Blueprint®, Dale Beaumont chats with Tony Gattari to discover "The 6 Principles of Influencing Customers to Buy". 

By listening you'll learn; what is influence and how it works; all about the principle of reciprocity and three different ways you can apply it; how to gain a deeper understanding and use the principle of social proof in your business; why advertisers dress people in lab coats so they can sound more credible; and finally you'll learn all about the principle of scarcity and different ways to apply it to your business. 

Your next step is to visit http://www.BusinessBlueprint.com/podcast and there you will be able to access literally hundreds of resources to assist with your growing business. 

Until we speak again, happy business building!