Recorded Aug 26 2020

How you market your business, how you interact with your customers and how your business' reputation survives these trying times is imperative to your business' success - both now and in the future. We all want to survive and thrive through COVID19 and the amazing Gerad Petheridge of Enigma Communications will be our guest expert this week to share stories of what to do and what not to do, talk you through practical tips and strategic actions that you can take NOW and answer your specific questions.

If you have a business problem or are looking for some practical advice and direction, email us at info@businesscentre.com.au or via businesscentre.com.au.

Topics to be covered:

• What should you actually do about marketing now. How do you ensure you do the right thing?

• Perhaps is it time to be loud !!

• Should I review what my competitors are doing ?

• Does this disruption happen in the same way for everyone?

• How do I “really” know who my customer is?

• Everything has changed and nothing has changed.

Who is Gerad Petherbridge?

Gerad has been doing advertising and business strategy for a dozen or so years. He has a unique take on “marketing and advertising” originally being trained and qualified as a mathematician he likes finding simple solutions to complex problems. Gerad describes himself as “an inventive but honest a thinker, helping brands become famous for being interesting”. Today Gerad is going to help small business owners take us on an immersive journey “How small businesses can market in the era of business disruption caused by COVID-19

Host: Steve Wait, CEO The Business Centre

Guest: Gerad Petherbridge

Podcast producer: Newcastle Podcast Station

Thanks for listening to the Business Big Bang Theory podcast. If you enjoyed our podcast today, please review and rate us through iTunes and follow and share on Facebook, Instagram or LinkedIn at The Business Centre businesscentre.com.au