Africa in BusinessAfrica in Business

The  Black Friday sales frenzy is projected to inject billions in additional economic value into November 2024

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Shoppers across the world are bracing for the excitement of Black Friday today, though many stores in South Africa have already been offering deals in the lead-up to this highly anticipated event. According to fintech company Capital Connect, drawing on insights from the Bureau of Market Research, the Black Friday sales frenzy is projected to inject billions in additional economic value into November 2024.

Thami Ngubeni spoke to Jon Cherry, a Business Strategist

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