South Africa's coastal city of Cape Town is abuzz this week with creatives from the African continent and the Middle East for the Loeries Creative Week 2026. It is a six-day programme bringing together creative professionals, brands, agencies, marketers, media, educators and emerging talent from across the region. For the creatives it acts as a meeting point for the ideas, conversations and relationships that move the creative industry forward. To tell us more on this and what we can expect, Thami Ngubeni spoke to  Preetesh Sewraj, CEO of The Loeries.