Hey, everybody, that's Brandon Dawson. Welcome back to another episode of Building Buildings with Brandon Dawson. I have a good friend of mine, Giacomo. Freddy.

Hey, everybody, that's Brandon Dawson. Welcome back to another episode of Building Buildings with Brandon Dawson. I have a good friend of mine, Giacomo. Freddy.

Yeah, we all from Milano. Italia from Milano.

Yeah, we all from Milano. Italia from Milano.

He's teaching me some Italian, you know, so we're going to go slow because I'm going to do it in English. Then he's going to teach me how to do it in Italian. This will be a three hour podcast, but it's going to be badass.

He's teaching me some Italian, you know, so we're going to go slow because I'm going to do it in English. Then he's going to teach me how to do it in Italian. This will be a three hour podcast, but it's going to be badass.

We have to learn a lot of English. You can. You can say from my accent, from my bad English, but I think we can understand each other, in fact.

We have to learn a lot of English. You can. You can say from my accent, from my bad English, but I think we can understand each other, in fact.

Okay, so, so so why don't you tell everybody what we've been working, mentoring you? You've been working with us in the community. Grant Cardone myself. Um, you've done a lot of programs, uh, with me. And you're taking us back to Italy. Yeah, but you should tell everybody, like what you do in Italy, uh, what your passion is. And then why are you working with Grant and I?

Okay, so, so so why don't you tell everybody what we've been working, mentoring you? You've been working with us in the community. Grant Cardone myself. Um, you've done a lot of programs, uh, with me. And you're taking us back to Italy. Yeah, but you should tell everybody, like what you do in Italy, uh, what your passion is. And then why are you working with Grant and I?

Yeah. Uh, the thing is that, uh, moved me from, uh, going alone to going with a mentor like you guys. Is that, uh, we have a passion. A passion to help people in Italy that want to increase their company, to grow their company through marketing. Because I like, uh, marketing, I freak, I'm a marketing freak. Uh, to maybe reach more people. So we have to reach more people. So, uh, I like so much the way you push us forward with, uh, the next mentality mentality. And, uh, also, uh, I love you because, uh, you put everything in place, uh, like, you have to follow a process to, to grow the company. Right. So that's a way for me to reach more people in Italy because we need that. And, uh, I be asking you some questions for them.

Yeah. Uh, the thing is that, uh, moved me from, uh, going alone to going with a mentor like you guys. Is that, uh, we have a passion. A passion to help people in Italy that want to increase their company, to grow their company through marketing. Because I like, uh, marketing, I freak, I'm a marketing freak. Uh, to maybe reach more people. So we have to reach more people. So, uh, I like so much the way you push us forward with, uh, the next mentality mentality. And, uh, also, uh, I love you because, uh, you put everything in place, uh, like, you have to follow a process to, to grow the company. Right. So that's a way for me to reach more people in Italy because we need that. And, uh, I be asking you some questions for them.

Of course.

Of course.

Of course. And I will just state for the record, uh, you've done a lot of my programs. You just went into my leadership program. So thank you for trusting me. Um, and the goal is to get you to, um, get through all these programs so you can take a little bit of Grant in me. Yeah. Back to Italy. Uh, we would love to have a presence at ten x presence with a team of people in Italy. So. So that's one of the things I love about this is getting to meet people like you that have the ambition, the desire, the aptitude, the ability to to want to expand and grow and and help us come to Italy and do it as a team.

Of course. And I will just state for the record, uh, you've done a lot of my programs. You just went into my leadership program. So thank you for trusting me. Um, and the goal is to get you to, um, get through all these programs so you can take a little bit of Grant in me. Yeah. Back to Italy. Uh, we would love to have a presence at ten x presence with a team of people in Italy. So. So that's one of the things I love about this is getting to meet people like you that have the ambition, the desire, the aptitude, the ability to to want to expand and grow and and help us come to Italy and do it as a team.

Yeah. I think Italy needs a lot, uh, all this stuff because, uh, a lot of people, entrepreneurs, uh, uh, that want to, uh, start their company, uh, grow their company. They you were talking about belief. You talk about belief a lot, right? And, uh, I mean, I think in Italy we have a lot of potential because really, the creativity that we have, the products that we have are, I mean, are among the best in the world. Right? But, uh, we lack the knowledge of how to run a business, how to promote, how to recruit, how to sell, how to manage people, how to be a leader. That's why I'm here with you right now. Uh, right. So, uh, I think the, uh, this could be a really good opportunity to grow the Italian market and then even beyond, because I. I won't stop there. Right? Yes. Good. It's just a starting point, but it's a big one for me because Italy, uh, creating good products, even digital products are really good in Italy. But, uh, we have a limiting belief. So that's why we are here.

Yeah. I think Italy needs a lot, uh, all this stuff because, uh, a lot of people, entrepreneurs, uh, uh, that want to, uh, start their company, uh, grow their company. They you were talking about belief. You talk about belief a lot, right? And, uh, I mean, I think in Italy we have a lot of potential because really, the creativity that we have, the products that we have are, I mean, are among the best in the world. Right? But, uh, we lack the knowledge of how to run a business, how to promote, how to recruit, how to sell, how to manage people, how to be a leader. That's why I'm here with you right now. Uh, right. So, uh, I think the, uh, this could be a really good opportunity to grow the Italian market and then even beyond, because I. I won't stop there. Right? Yes. Good. It's just a starting point, but it's a big one for me because Italy, uh, creating good products, even digital products are really good in Italy. But, uh, we have a limiting belief. So that's why we are here.

That's great. What? This shows when I was bought by an international company and I rolled out, uh, to eight countries, one of the first countries I went to was Italy. And so I did a talk to, uh, 450 business owners. Um, and it was, um, it was, uh, I can't remember the name of the village I was in, but it was beautiful. I rented a, uh, a 430. Uh, no, I rented a, uh, 488 convertible, I think. Well, and, uh, drove through the country, and it was it was awesome. Um, I ended up buying the car and shipping it back here because I loved it. So much.

That's great. What? This shows when I was bought by an international company and I rolled out, uh, to eight countries, one of the first countries I went to was Italy. And so I did a talk to, uh, 450 business owners. Um, and it was, um, it was, uh, I can't remember the name of the village I was in, but it was beautiful. I rented a, uh, a 430. Uh, no, I rented a, uh, 488 convertible, I think. Well, and, uh, drove through the country, and it was it was awesome. Um, I ended up buying the car and shipping it back here because I loved it. So much.

But when he was in the north, in the center of Italy, it.

But when he was in the north, in the center of Italy, it.

Was, uh.

Was, uh.

It was an hour outside of Milan. Okay. Yeah. So I can't exactly. It was south. Of Milan, but I can't remember exactly what town it was in.

It was an hour outside of Milan. Okay. Yeah. So I can't exactly. It was south. Of Milan, but I can't remember exactly what town it was in.

Maybe not. Like, um, more in the I. I think more in the North because they usually, uh, foreign, foreign people, when they come in Italy, they go to Como Lake.

Maybe not. Like, um, more in the I. I think more in the North because they usually, uh, foreign, foreign people, when they come in Italy, they go to Como Lake.

Yeah. It wasn't, it wasn't Como.

Yeah. It wasn't, it wasn't Como.

Yeah. Lake Luigi Lake. There's Lake Lake Liguria, there's a lake before Como. It's it's it's I guess it would be going.

Yeah. Lake Luigi Lake. There's Lake Lake Liguria, there's a lake before Como. It's it's it's I guess it would be going.

Garda got the.

Garda got the.

Leg of Garda. Yeah.

Leg of Garda. Yeah.

My buddy lived on that lake.

My buddy lived on that lake.

Okay.

Okay.

That's a beautiful.

That's a beautiful.

Lake. Yeah. Beautiful. Yeah. And the.

Lake. Yeah. Beautiful. Yeah. And the.

Little town. And it had a nightclub in it.

Little town. And it had a nightclub in it.

Yeah. And it.

Yeah. And it.

Was awesome.

Was awesome.

Nightclub?

Nightclub?

Nice guy. We have a lot of nightclub in Italy. Yeah, really good ones.

Nice guy. We have a lot of nightclub in Italy. Yeah, really good ones.

Great wine, great food, great pasta, beautiful women, great people I love it. Beautiful language.

Great wine, great food, great pasta, beautiful women, great people I love it. Beautiful language.

Yeah, we are little, but we have a pretty much a lot of things. Yeah. And we vary a lot from the north to the south. Right. So you have Sicily that we have here right now that is uh, recording too. And uh, they are so different from Naples and from Milan. They are three different kind of people. Uh, thinking also language, I should say sometimes. Yeah.

Yeah, we are little, but we have a pretty much a lot of things. Yeah. And we vary a lot from the north to the south. Right. So you have Sicily that we have here right now that is uh, recording too. And uh, they are so different from Naples and from Milan. They are three different kind of people. Uh, thinking also language, I should say sometimes. Yeah.

The language is entirely different because I was down in Sicily in 91. I spent three weeks there, and I learned a few words, and I went up to Milan and they're like, no, no, no, no.

The language is entirely different because I was down in Sicily in 91. I spent three weeks there, and I learned a few words, and I went up to Milan and they're like, no, no, no, no.

No, no, don't say that. Don't say that. Which part.

No, no, don't say that. Don't say that. Which part.

Did you learn in.

Did you learn in.

Sicily?

Sicily?

Uh, I probably shouldn't say it that way.

Uh, I probably shouldn't say it that way.

We want to say that we wanted to. Yeah.

We want to say that we wanted to. Yeah.

Yeah, they weren't good words.

Yeah, they weren't good words.

So, uh, can I ask you some question for the Italian market? So, uh, just to, uh, introduce you to the Italian market. Who are you? I mean, uh, you are, I know. Who are you in, uh, USA? A lot of people know we are even in Italy, but, uh, could you introduce yourself, Mickey Amo.

So, uh, can I ask you some question for the Italian market? So, uh, just to, uh, introduce you to the Italian market. Who are you? I mean, uh, you are, I know. Who are you in, uh, USA? A lot of people know we are even in Italy, but, uh, could you introduce yourself, Mickey Amo.

Brandon Dawson?

Brandon Dawson?

Yeah.

Yeah.

Um, and, uh, and, uh, I'm an entrepreneur. Yeah. Um, I've built multiple businesses. Uh, I sold my first business that my private equity group sold to an Italian firm.

Um, and, uh, and, uh, I'm an entrepreneur. Yeah. Um, I've built multiple businesses. Uh, I sold my first business that my private equity group sold to an Italian firm.

Yeah.

Yeah.

Um, and so I had to spend a little bit of time in Italy, which is. Which is the business I was doing.

Um, and so I had to spend a little bit of time in Italy, which is. Which is the business I was doing.

Can we say the company name? Because. Yeah, it's it's a really popular in Italy.

Can we say the company name? Because. Yeah, it's it's a really popular in Italy.

Largest hearing aid retailer in the world.

Largest hearing aid retailer in the world.

Ample fun. Yeah.

Ample fun. Yeah.

And the CEO of amplified was a friend of mine.

And the CEO of amplified was a friend of mine.

Yeah.

Yeah.

And I was one of two companies that that expanded, amplified into the United States.

And I was one of two companies that that expanded, amplified into the United States.

Wow.

Wow.

And so and before they bought my company, I worked on the manufacturing side and they were my customer. Wow. So I had a many years experience.

And so and before they bought my company, I worked on the manufacturing side and they were my customer. Wow. So I had a many years experience.

And so, uh, let me recap this one, because just just to, um, to, to to know if we are on track. So, uh, you started the company, you, uh, um, went public, right? Yep. And then you grew that company, like, uh, to 10 million.

And so, uh, let me recap this one, because just just to, um, to, to to know if we are on track. So, uh, you started the company, you, uh, um, went public, right? Yep. And then you grew that company, like, uh, to 10 million.

Uh, 75 million.

Uh, 75 million.

75 million. And then they, uh, with, uh, an excuse, I should say private.

75 million. And then they, uh, with, uh, an excuse, I should say private.

Equity group decided to sell it. Yeah. And we sold it to amplify.

Equity group decided to sell it. Yeah. And we sold it to amplify.

Okay. And then what? You started, you started another.

Okay. And then what? You started, you started another.

Company, right? And then I.

Company, right? And then I.

Started, uh, Odyssey Group. Yeah. And built that to the largest group in the United States. Okay.

Started, uh, Odyssey Group. Yeah. And built that to the largest group in the United States. Okay.

And, uh, and and.

And, uh, and and.

It was like 38 million, uh.

It was like 38 million, uh.

38 million. And I sold that for 151 million.

38 million. And I sold that for 151 million.

Wow. 77 times.

Wow. 77 times.

EBITDA. Yeah.

EBITDA. Yeah.

Wow. And I sold that in 2016. To a Danish hearing aid manufacturing company.

Wow. And I sold that in 2016. To a Danish hearing aid manufacturing company.

Well.

Well.

And then, uh, I helped them go from $17 a share. It was $1 billion company. And then when I left, it was $94 a share.

And then, uh, I helped them go from $17 a share. It was $1 billion company. And then when I left, it was $94 a share.

So you helped them go from 1 billion to 4. Four and a half.

So you helped them go from 1 billion to 4. Four and a half.

4.5 billion. Wow. Wow.

4.5 billion. Wow. Wow.

Can I say something in Italy? Yeah. Italian. Uh, ragazzi abbiamo un millionaire. K k un multimillionaire e de la prata. A pesar de un miliardo billions miliardo un miliardo a quattro di questo e un per cento. Uh, I, uh, I'm saying to the Italian market that, uh, you are in 1%, even less than 1%. I mean, that's why we, we love, we love, uh, bringing people like you in Italian market because they need that. They need they they they need to know that it's possible. Right?

Can I say something in Italy? Yeah. Italian. Uh, ragazzi abbiamo un millionaire. K k un multimillionaire e de la prata. A pesar de un miliardo billions miliardo un miliardo a quattro di questo e un per cento. Uh, I, uh, I'm saying to the Italian market that, uh, you are in 1%, even less than 1%. I mean, that's why we, we love, we love, uh, bringing people like you in Italian market because they need that. They need they they they need to know that it's possible. Right?

Just like, uh, the reason I partnered with Grant Cardone is I needed that. Right. We all need that.

Just like, uh, the reason I partnered with Grant Cardone is I needed that. Right. We all need that.

Yeah.

Yeah.

And and so think about this. Uh, when I started my second company, it was 14 years. I grew it to $38 million. In 14.

And and so think about this. Uh, when I started my second company, it was 14 years. I grew it to $38 million. In 14.

Years. Well.

Years. Well.

I partnered and started this new company with Grant Cardone. Four years ago. And we'll do 135 million this year.

I partnered and started this new company with Grant Cardone. Four years ago. And we'll do 135 million this year.

In four years, from 0 to 135. How many capital did you raise to do that?

In four years, from 0 to 135. How many capital did you raise to do that?

Zero. Yeah.

Zero. Yeah.

That's the point. That's why I'm here, right? Uh, it's, uh. You are a genius. I mean, uh, I've been following you since, uh, two years ago, and I'm shocked every time you speak. That's why. Because you you bring, uh, not only passions, passion, but, uh, results, and you prove them right. So that's the best part. Can you talk about how did you, um, joined with the Grand Garden?

That's the point. That's why I'm here, right? Uh, it's, uh. You are a genius. I mean, uh, I've been following you since, uh, two years ago, and I'm shocked every time you speak. That's why. Because you you bring, uh, not only passions, passion, but, uh, results, and you prove them right. So that's the best part. Can you talk about how did you, um, joined with the Grand Garden?

Well, my wife, uh, at the time, she suggested that I. Look, uh, I knew what I wanted to do. I had all the research. I had all the success. I just didn't know how to do it fast. And she had suggested that we look at some of these social media people. Yeah. And after going through them, I'm like, nope, nope, nope. And then Grant, I was like, no, no.

Well, my wife, uh, at the time, she suggested that I. Look, uh, I knew what I wanted to do. I had all the research. I had all the success. I just didn't know how to do it fast. And she had suggested that we look at some of these social media people. Yeah. And after going through them, I'm like, nope, nope, nope. And then Grant, I was like, no, no.

There's no way I've been following you.

There's no way I've been following you.

Never. Yeah.

Never. Yeah.

Hey hey hey, get down here.

Hey hey hey, get down here.

And when you go in social media, you see, you see Grant. Yeah. Of course.

And when you go in social media, you see, you see Grant. Yeah. Of course.

Right. Everywhere.

Right. Everywhere.

Everywhere in the world we go. People like Greg are down.

Everywhere in the world we go. People like Greg are down.

Great car down. Yeah.

Great car down. Yeah.

So except for in Italy, it was Grant Cardone.

So except for in Italy, it was Grant Cardone.

Grant Cardone got.

Grant Cardone got.

Cardone.

Cardone.

Cardone is a popular name in Sicily, I guess. Right.

Cardone is a popular name in Sicily, I guess. Right.

Uh, well, down in the South, yeah. For sure.

Uh, well, down in the South, yeah. For sure.

Um, so, so, uh, she showed me some social media and then. And then, uh, got me interested, and I started reading his books, and, and I was like, okay, this guy knows what he's talking about. He he's a big promoter, but he's really super. Yeah. Legitimate intelligence, which.

Um, so, so, uh, she showed me some social media and then. And then, uh, got me interested, and I started reading his books, and, and I was like, okay, this guy knows what he's talking about. He he's a big promoter, but he's really super. Yeah. Legitimate intelligence, which.

Is that the book that, uh, made you realize.

Is that the book that, uh, made you realize.

1010.

1010.

Zero.

Zero.

Yeah.

Yeah.

And then I read them.

And then I read them.

All, and.

All, and.

Then we went to his 2019 convention, and. And I knew what I wanted to build, and I knew what I had engineered, and I just wanted to know what I conflict with, what he does, compliment what he does. Or, um, would we amplify what we both do? And and beautifully enough, there was no conflict. There was 100% compliment and we could amplify what we both do. So I went and saw what I needed to see. So I approached him and said, hey, we should talk about partnering.

Then we went to his 2019 convention, and. And I knew what I wanted to build, and I knew what I had engineered, and I just wanted to know what I conflict with, what he does, compliment what he does. Or, um, would we amplify what we both do? And and beautifully enough, there was no conflict. There was 100% compliment and we could amplify what we both do. So I went and saw what I needed to see. So I approached him and said, hey, we should talk about partnering.

Yeah.

Yeah.

Could you explain how did you convince them? Convince him? I mean, how did you persuade him to to do business with you because you were unknown? I mean, you were known in another country.

Could you explain how did you convince them? Convince him? I mean, how did you persuade him to to do business with you because you were unknown? I mean, you were known in another country.

Yeah, but totally unknown to to to to Grant. Now, one of my dear friends, one of my mentors, dear friends and somebody I helped grow their business was speaking at his event. Well. And so we went to dinner the night before he spoke. And, uh, and that's Doctor John Maxwell. So, number one, leadership guru in the whole world. Yeah. And he and I were very he and I are very close. So after he spoke, he pulled me up on the side stage and he ran over and he said, hey. And he just pointed to Natalie and I, he loves Natalie and I. I mean, we are we are family with him. He points and he does something. I don't know what he says though. And then we go sit down. And he texted me because he left and he said, hey, I told Grant if he gets a chance to meet you, he should. And anything you tell him is the truth. So Grant, when he met me, he's like, man, you come with high regards. But he had no idea who I was.

Yeah, but totally unknown to to to to Grant. Now, one of my dear friends, one of my mentors, dear friends and somebody I helped grow their business was speaking at his event. Well. And so we went to dinner the night before he spoke. And, uh, and that's Doctor John Maxwell. So, number one, leadership guru in the whole world. Yeah. And he and I were very he and I are very close. So after he spoke, he pulled me up on the side stage and he ran over and he said, hey. And he just pointed to Natalie and I, he loves Natalie and I. I mean, we are we are family with him. He points and he does something. I don't know what he says though. And then we go sit down. And he texted me because he left and he said, hey, I told Grant if he gets a chance to meet you, he should. And anything you tell him is the truth. So Grant, when he met me, he's like, man, you come with high regards. But he had no idea who I was.

Okay, well, what did you say? That there to convince him.

Okay, well, what did you say? That there to convince him.

Uh, I said there's ten elements. To building a any any successful business. You're an expert at three of them. I'm an expert at seven of them. Um, if we put them together, we could build the biggest business in a $12 trillion space and add so much value to the people that are already working with you that we would be the number one in the world.

Uh, I said there's ten elements. To building a any any successful business. You're an expert at three of them. I'm an expert at seven of them. Um, if we put them together, we could build the biggest business in a $12 trillion space and add so much value to the people that are already working with you that we would be the number one in the world.

Well, that's great. And you're doing that. You're on track.

Well, that's great. And you're doing that. You're on track.

That was four years ago.

That was four years ago.

Yeah. Wow.

Yeah. Wow.

Congrats. And I would like to ask you some questions for the Italian market. As I said, um, Grant, I love Grant, I love you. Um, sometimes in Italy, uh, we see not me, but we as countries see the America as like, uh, Paradise. It's like something that is not achievable. And what did you, would you say to Italian people that, uh, would like, would like to do money to, to grow their business, to serve their community, but as this false belief because me and you, we know that is false. Well, let.

Congrats. And I would like to ask you some questions for the Italian market. As I said, um, Grant, I love Grant, I love you. Um, sometimes in Italy, uh, we see not me, but we as countries see the America as like, uh, Paradise. It's like something that is not achievable. And what did you, would you say to Italian people that, uh, would like, would like to do money to, to grow their business, to serve their community, but as this false belief because me and you, we know that is false. Well, let.

Me ask you, is there anybody in Italy that's made money?

Me ask you, is there anybody in Italy that's made money?

Yeah.

Yeah.

Are there wealthy people in Italy?

Are there wealthy people in Italy?

Yes.

Yes.

Because I know a lot of different companies in Italy that have wealthy people.

Because I know a lot of different companies in Italy that have wealthy people.

Yeah.

Yeah.

So. In fact, Italy is the innovator some of the best products in the world. And that's created wealth, right? Yep. So my belief is if one can do it, anybody can do it if they apply themselves. So. My question to all Italians would be what could you do? To create wealth, where there's already examples of people that have done it to create wealth. Yeah, you don't have to reinvent and create something from scratch.

So. In fact, Italy is the innovator some of the best products in the world. And that's created wealth, right? Yep. So my belief is if one can do it, anybody can do it if they apply themselves. So. My question to all Italians would be what could you do? To create wealth, where there's already examples of people that have done it to create wealth. Yeah, you don't have to reinvent and create something from scratch.

I usually talk about modeling, right. Yeah. That's why you you are talking about that. And so, uh, what do you think about the money? I don't know if in, uh, in, uh, USA, I should say you are based on Scottsdale, right. Or Miami or other user country. It's like a taboo. Is it a word in English? Taboo is the thing that you don't say, right? Yeah. Uh, but in Italy, you. Oh, no, no, no, don't talk about money. Don't talk about money, don't talk about money. What will you say to those people that want to do money but they won't talk about money because yeah, you are really transparent about your money, about the, uh, companies money about.

I usually talk about modeling, right. Yeah. That's why you you are talking about that. And so, uh, what do you think about the money? I don't know if in, uh, in, uh, USA, I should say you are based on Scottsdale, right. Or Miami or other user country. It's like a taboo. Is it a word in English? Taboo is the thing that you don't say, right? Yeah. Uh, but in Italy, you. Oh, no, no, no, don't talk about money. Don't talk about money, don't talk about money. What will you say to those people that want to do money but they won't talk about money because yeah, you are really transparent about your money, about the, uh, companies money about.

Yeah. Because.

Yeah. Because.

Because to me, to me, it's, uh, you know, in, in what's the favorite sport in Italy called soccer?

Because to me, to me, it's, uh, you know, in, in what's the favorite sport in Italy called soccer?

Okay.

Okay.

Would soccer be a fun sport if there is no goals?

Would soccer be a fun sport if there is no goals?

No at all.

No at all.

What would be the purpose of playing soccer if you didn't keep score?

What would be the purpose of playing soccer if you didn't keep score?

Yeah.

Yeah.

So I talk about money because money is a score. Yeah. And and it's how, you know, if you're improving, if you're winning or if you're losing. And so in a culture where people have been taught not to talk about money, the law of attraction is a real thing. It's it's intention, action, attraction. That's that's how it works.

So I talk about money because money is a score. Yeah. And and it's how, you know, if you're improving, if you're winning or if you're losing. And so in a culture where people have been taught not to talk about money, the law of attraction is a real thing. It's it's intention, action, attraction. That's that's how it works.

It's not it's not magic. I mean.

It's not it's not magic. I mean.

It's not a lot.

It's not a lot.

Of Italian people, they think that it's magic.

Of Italian people, they think that it's magic.

No, it's intention.

No, it's intention.

Intention.

Intention.

Action.

Action.

Then you attract. Yeah. So if you know what you want and you take action towards that objective, you tend to attract it. Okay. So if you're spending your time talking about what you don't want, you attract it. The algorithm is whatever you're thinking about, whatever you're talking about and whatever you're doing, you get.

Then you attract. Yeah. So if you know what you want and you take action towards that objective, you tend to attract it. Okay. So if you're spending your time talking about what you don't want, you attract it. The algorithm is whatever you're thinking about, whatever you're talking about and whatever you're doing, you get.

Yeah.

Yeah.

So if you're talking about not having money and you're telling everybody they can't have money, you're never going to have money, you will attract no money because that's what you're fixated on.

So if you're talking about not having money and you're telling everybody they can't have money, you're never going to have money, you will attract no money because that's what you're fixated on.

So when they say like, uh oh, we our market is too little, uh, we can find good people.

So when they say like, uh oh, we our market is too little, uh, we can find good people.

That's awesome.

That's awesome.

That creates unbelievable opportunity for the one person that wants to own that market. Yeah, it's easier to penetrate a small market than a big one.

That creates unbelievable opportunity for the one person that wants to own that market. Yeah, it's easier to penetrate a small market than a big one.

Well.

Well.

Can't find any good people. That's awesome. That means the few people that are amazing that are here that want to win with me, we're going to have no competition. You see, every time somebody throws out an obstacle, it's it's either an obstacle or it's an opportunity.

Can't find any good people. That's awesome. That means the few people that are amazing that are here that want to win with me, we're going to have no competition. You see, every time somebody throws out an obstacle, it's it's either an obstacle or it's an opportunity.

And what do you say to the people that say, I don't have money? Because to make money, we need money?

And what do you say to the people that say, I don't have money? Because to make money, we need money?

Yeah, I would say that, um, you don't need money to make money. You need intention, you need action, and then money materializes. So imagine a world where where, uh, somebody is from a small town and and they go and do what you did, like, your English is very good. I wish my Italian was as good as your English. I love the Italian language.

Yeah, I would say that, um, you don't need money to make money. You need intention, you need action, and then money materializes. So imagine a world where where, uh, somebody is from a small town and and they go and do what you did, like, your English is very good. I wish my Italian was as good as your English. I love the Italian language.

I'm not I.

I'm not I.

Don't I don't agree with you, but.

Don't I don't agree with you, but.

Okay, but I studied Italian 30 years ago. I wish I would have perfected it. It's such a beautiful language. But imagine a world where you decide I'm going to go learn to speak English. Hmm. Step one. Then imagine a world where you go, I'm going to go and learn from the world's greatest marketing and sales person out of the United States, how they became successful. Step number two. Yeah. Then let's say you go, you know what I'm going to do? I'm going to get his sales training program, and I'm going to master every single sales module, and I am going to be the perfect Italian Grant Cardone. Step three. Step four is you start teaching other people in Italy how to use Cardone. You and you're translating it form. Yeah. But instead are you doing it with one other person? Maybe you're doing it with 10 or 20 hmhm and step number 4 or 5 is then you go to the businesses and you're like, hey, if we could help sell more things for you, you can outsource sales to me. And next thing you know, you have businesses. Automotive repair. Pizzerias, coffee shops, doctors, opticians, hearing acoustics. How do you say hearing acoustics?

Okay, but I studied Italian 30 years ago. I wish I would have perfected it. It's such a beautiful language. But imagine a world where you decide I'm going to go learn to speak English. Hmm. Step one. Then imagine a world where you go, I'm going to go and learn from the world's greatest marketing and sales person out of the United States, how they became successful. Step number two. Yeah. Then let's say you go, you know what I'm going to do? I'm going to get his sales training program, and I'm going to master every single sales module, and I am going to be the perfect Italian Grant Cardone. Step three. Step four is you start teaching other people in Italy how to use Cardone. You and you're translating it form. Yeah. But instead are you doing it with one other person? Maybe you're doing it with 10 or 20 hmhm and step number 4 or 5 is then you go to the businesses and you're like, hey, if we could help sell more things for you, you can outsource sales to me. And next thing you know, you have businesses. Automotive repair. Pizzerias, coffee shops, doctors, opticians, hearing acoustics. How do you say hearing acoustics?

Good acoustics.

Good acoustics.

So, so so.

So, so so.

You know, all of a sudden, uh, rental car companies, car sales companies. All of a sudden you have a salesperson you've trained and you're in ten, 20, 30, 40, 50, 60, 70, 80, 90, 100 companies and you make a millions of dollars a year. It all started with a thought that you're going to learn English. Yeah, you're going to master sales. You're going to teach others to do what you learn to do. None of that required a whole bunch of money. It just required time.

You know, all of a sudden, uh, rental car companies, car sales companies. All of a sudden you have a salesperson you've trained and you're in ten, 20, 30, 40, 50, 60, 70, 80, 90, 100 companies and you make a millions of dollars a year. It all started with a thought that you're going to learn English. Yeah, you're going to master sales. You're going to teach others to do what you learn to do. None of that required a whole bunch of money. It just required time.

And action.

And action.

And then action. But the action followed the intention. I'm going to learn to speak English. I'm going to learn to speak English. I'm going to learn to master Grant Cardone process. I'm going to learn to teach other people to do it. I'm going to go to other businesses and help them create more sales. And I'm going to create a team of 100 people doing it, and I'm going to have a $100 million or $50 million, $20 million company. And then for companies that I find that are underperforming with business owners that want to retire, I'm going to buy their businesses. And then the next iteration is one day you wake up and you've got 30 different companies with phenomenal salespeople in them, and all those businesses are bigger than they've ever been. And you have a portfolio of $1 billion of businesses, and someone comes along and says, man, you are so lucky.

And then action. But the action followed the intention. I'm going to learn to speak English. I'm going to learn to speak English. I'm going to learn to master Grant Cardone process. I'm going to learn to teach other people to do it. I'm going to go to other businesses and help them create more sales. And I'm going to create a team of 100 people doing it, and I'm going to have a $100 million or $50 million, $20 million company. And then for companies that I find that are underperforming with business owners that want to retire, I'm going to buy their businesses. And then the next iteration is one day you wake up and you've got 30 different companies with phenomenal salespeople in them, and all those businesses are bigger than they've ever been. And you have a portfolio of $1 billion of businesses, and someone comes along and says, man, you are so lucky.

You're so lucky because you are not in Italy, right? They see you are not in Italy, but you could.

You're so lucky because you are not in Italy, right? They see you are not in Italy, but you could.

Do all that right in.

Do all that right in.

Italy. Yeah, yeah.

Italy. Yeah, yeah.

And I've seen people do it.

And I've seen people do it.

Yeah.

Yeah.

So I've been involved with, I don't know, $50 million of acquisitions in Italy. Well so, so, so, so you cannot tell me there aren't companies, corporations, there are public companies in Italy that would love to have remarkable salespeople. I know for a fact amplify. And if somebody went in to amplify and showed amplify and I can reach out to more hearing aid, people around the world get you better deals, get you better pricing, get you bigger companies teach people how to sell. They'd be like. Thank you that this person fell into my business, I. So? So nobody can tell me there's not an opportunity anywhere in the world to improve whatever they've got going on.

So I've been involved with, I don't know, $50 million of acquisitions in Italy. Well so, so, so, so you cannot tell me there aren't companies, corporations, there are public companies in Italy that would love to have remarkable salespeople. I know for a fact amplify. And if somebody went in to amplify and showed amplify and I can reach out to more hearing aid, people around the world get you better deals, get you better pricing, get you bigger companies teach people how to sell. They'd be like. Thank you that this person fell into my business, I. So? So nobody can tell me there's not an opportunity anywhere in the world to improve whatever they've got going on.

And what do you say to people that want to do all this? But all the people around are telling them not not to say that.

And what do you say to people that want to do all this? But all the people around are telling them not not to say that.

People will.

People will.

Always tell you not to say it because they don't want.

Always tell you not to say it because they don't want.

To do it. Yeah.

To do it. Yeah.

Yeah, I'm going to tell you don't do that. Because then if you do it and you succeed, I gotta live with the fact that I was unwilling to.

Yeah, I'm going to tell you don't do that. Because then if you do it and you succeed, I gotta live with the fact that I was unwilling to.

Do because they quit and they have to find an excuse, right? Yeah. Yeah. Is that. That's great. So another question that initially a lot of people, even with a company, uh, tell to people that are successful. Right. Why don't you stop. You have money, you have money, you have a private jet, right? Private jet. You have, uh, watches. Here we go. Yeah. Do you share this one with Grant or you have. No, no.

Do because they quit and they have to find an excuse, right? Yeah. Yeah. Is that. That's great. So another question that initially a lot of people, even with a company, uh, tell to people that are successful. Right. Why don't you stop. You have money, you have money, you have a private jet, right? Private jet. You have, uh, watches. Here we go. Yeah. Do you share this one with Grant or you have. No, no.

He has his own. He. He has a bigger one, a bigger one.

He has his own. He. He has a bigger one, a bigger one.

You will beat him, right?

You will beat him, right?

No, I.

No, I.

Mean, I get to share with him, you know, this is the value of having partners. Yeah. When we went to Europe, we took his plane and Elena's. The value of having partnership is when his plane goes into the shop and he doesn't have a plane, he uses my plane.

Mean, I get to share with him, you know, this is the value of having partners. Yeah. When we went to Europe, we took his plane and Elena's. The value of having partnership is when his plane goes into the shop and he doesn't have a plane, he uses my plane.

Yeah.

Yeah.

Uh, my wife is coming. Coming flying home right now. And she's on Grant and Elena's helicopter.

Uh, my wife is coming. Coming flying home right now. And she's on Grant and Elena's helicopter.

Well.

Well.

Um, so when you have partners.

Um, so when you have partners.

To giants like.

To giants like.

And I want Grant to have bigger things because it inspires me to do bigger.

And I want Grant to have bigger things because it inspires me to do bigger.

Yeah. Oh that's great. And so why don't you stop? This is a challenge question for because I love.

Yeah. Oh that's great. And so why don't you stop? This is a challenge question for because I love.

Because I love meeting people like you. To be honest, I love I love helping, I love watching success. I just like we talked about with soccer, if you didn't have a if you didn't have goals, yeah, there'd be no purpose for the game.

Because I love meeting people like you. To be honest, I love I love helping, I love watching success. I just like we talked about with soccer, if you didn't have a if you didn't have goals, yeah, there'd be no purpose for the game.

Yeah.

Yeah.

You're dead right.

You're dead right.

You're dead. You're just just boring. Right. And and so to me, the score sure. Part of the score is how good I am. But what's really fun with the score is how many other people can I get to score well? And and because I have a talent, I have a responsibility to share. And because I love people, I want to see them succeed. And because I'm smart about how I make money helping other people make money. I win when they win. They win when I win. And and I think that's the most beautiful. Thing about business is if you create a business system where everyone's winning together, then it's a lot more fun. You know, I think about when we were in Italy. Yeah.

You're dead. You're just just boring. Right. And and so to me, the score sure. Part of the score is how good I am. But what's really fun with the score is how many other people can I get to score well? And and because I have a talent, I have a responsibility to share. And because I love people, I want to see them succeed. And because I'm smart about how I make money helping other people make money. I win when they win. They win when I win. And and I think that's the most beautiful. Thing about business is if you create a business system where everyone's winning together, then it's a lot more fun. You know, I think about when we were in Italy. Yeah.

And you were just for the sake of, uh, make people know, uh, you were in Italy like, three weeks ago. One.

And you were just for the sake of, uh, make people know, uh, you were in Italy like, three weeks ago. One.

So we were there in June for for a week. Yeah. And then we went back in, uh, uh, August for a week. Yeah. And we were down Amalfi.

So we were there in June for for a week. Yeah. And then we went back in, uh, uh, August for a week. Yeah. And we were down Amalfi.

It was vacation, right.

It was vacation, right.

You were with, uh, the Maxwell.

You were with, uh, the Maxwell.

Um, it was it was a it was vacation, but with Andrea Bocelli. Maxwell. It's something I do. I've done every year for ten years to support the Andrea Bocelli Foundation. Wow. Congrats. And and so, um, and so we were down there and, and we had a lot of friends there as well. So it it's an event. We do. And I took Grant with Grant and Elena with us to introduce them to all of our friends. And uh, we were we were in Capri, um, on the first trip and on the second trip and the first trip, we were on a 207 foot yacht. And, you know, we were anchored and and that was a big yacht, but we were surrounded by bigger yachts. And it's. So you can either look at those big yachts and be like, oh, nobody needs that. Or you can look at them and go, man, I really want to work hard enough to be able to do that. Yeah. I think being around success is so inspirational when I think of Italy, Italy surrounded with constant success. But instead of viewing it saying, I'm not entitled to that or I shouldn't want that or people don't need that. If you change your thinking to how do I put myself in a position? To choose to have something like that. It forces you to ask questions like, what am I doing every day? Am I maximizing my potential and my being creative enough? And I think the opportunity you have with us to to to put Grant Cardone and Brandon Dawson into Italy is I 100% know, based on my own international and global work, that there are a percentage of people that when you invite them to take charge in their life and you're willing to show and help them do it, they want it.

Um, it was it was a it was vacation, but with Andrea Bocelli. Maxwell. It's something I do. I've done every year for ten years to support the Andrea Bocelli Foundation. Wow. Congrats. And and so, um, and so we were down there and, and we had a lot of friends there as well. So it it's an event. We do. And I took Grant with Grant and Elena with us to introduce them to all of our friends. And uh, we were we were in Capri, um, on the first trip and on the second trip and the first trip, we were on a 207 foot yacht. And, you know, we were anchored and and that was a big yacht, but we were surrounded by bigger yachts. And it's. So you can either look at those big yachts and be like, oh, nobody needs that. Or you can look at them and go, man, I really want to work hard enough to be able to do that. Yeah. I think being around success is so inspirational when I think of Italy, Italy surrounded with constant success. But instead of viewing it saying, I'm not entitled to that or I shouldn't want that or people don't need that. If you change your thinking to how do I put myself in a position? To choose to have something like that. It forces you to ask questions like, what am I doing every day? Am I maximizing my potential and my being creative enough? And I think the opportunity you have with us to to to put Grant Cardone and Brandon Dawson into Italy is I 100% know, based on my own international and global work, that there are a percentage of people that when you invite them to take charge in their life and you're willing to show and help them do it, they want it.

Yeah.

Yeah.

And I believe we can create an army of people who want it in Italy. Have fun watching people succeed and provide value into the communities they live in.

And I believe we can create an army of people who want it in Italy. Have fun watching people succeed and provide value into the communities they live in.

Well that's great. And could you talk about, uh, um, how, uh, did you or do you usually, uh, constantly. You and Grant Cardone improve each other because you were talking about that, like this morning, I guess.

Well that's great. And could you talk about, uh, um, how, uh, did you or do you usually, uh, constantly. You and Grant Cardone improve each other because you were talking about that, like this morning, I guess.

So yesterday. Yeah.

So yesterday. Yeah.

I, you know, I admire him so much, right? Yeah. And and we're very competitive. We're we're very similar in some ways and we're different in others. And so when I'm, when he's thinking here, I realize I was here when I go, you know what, if you're going to be thinking here, I'm going to think up here. He's like, you know what? If you're thinking here, I'm going to think up here. And and instead of working against each other, we sit down together and figure out how do we do it, what do we need to do? Who do we need to do it with? How do we need to do it? We're always having that conversation. Grant, Elena, Natalie and I, we sit when we're on, on our trips at least one hour every day with a notepad and say. How can we get bigger? What more could we do? What does it look like in ten years from now? What would we be doing? What would we be saying? Who would we be talking to? And we write it all down. And then we ask ourselves, when we come out of that, who can we call? Who can we meet right now to start that process?

I, you know, I admire him so much, right? Yeah. And and we're very competitive. We're we're very similar in some ways and we're different in others. And so when I'm, when he's thinking here, I realize I was here when I go, you know what, if you're going to be thinking here, I'm going to think up here. He's like, you know what? If you're thinking here, I'm going to think up here. And and instead of working against each other, we sit down together and figure out how do we do it, what do we need to do? Who do we need to do it with? How do we need to do it? We're always having that conversation. Grant, Elena, Natalie and I, we sit when we're on, on our trips at least one hour every day with a notepad and say. How can we get bigger? What more could we do? What does it look like in ten years from now? What would we be doing? What would we be saying? Who would we be talking to? And we write it all down. And then we ask ourselves, when we come out of that, who can we call? Who can we meet right now to start that process?

Well that's.

Well that's.

Great. And this is.

Great. And this is.

What we do with each other. And this is why they're such great mentors, but also great business partners. And it gives me somebody to compete against because I love the competition. Yeah.

What we do with each other. And this is why they're such great mentors, but also great business partners. And it gives me somebody to compete against because I love the competition. Yeah.

It's like I do CrossFit, right? Yeah. And when you have a body with the you train with you, you.

It's like I do CrossFit, right? Yeah. And when you have a body with the you train with you, you.

Push harder, you.

Push harder, you.

Push harder a lot harder. Right. So that's great. You are like two giants that are multiplying their, their capability. Right. Uh, one thing I wanted to ask you, because this is a thing that we lack in Italy, uh, how important is to have a mentor? I mean, you had, like you said this morning, like 1012. Mentor one is John Maxwell. I guess how important it is and why you should have a mentor.

Push harder a lot harder. Right. So that's great. You are like two giants that are multiplying their, their capability. Right. Uh, one thing I wanted to ask you, because this is a thing that we lack in Italy, uh, how important is to have a mentor? I mean, you had, like you said this morning, like 1012. Mentor one is John Maxwell. I guess how important it is and why you should have a mentor.

Yes, very important in my 12 mentors weren't all at the same time that it evolved. It changed as I realized I had gaps in my life I found a mentor to.

Yes, very important in my 12 mentors weren't all at the same time that it evolved. It changed as I realized I had gaps in my life I found a mentor to.

Yeah.

Yeah.

Usually you focus on one mentor. Yeah.

Usually you focus on one mentor. Yeah.

Yeah, because.

Yeah, because.

You got to master what you tried to do ten things. You can't. You can't master it. So leadership, John Maxwell, operations Jim Collins process, Michael Gerber cash flow and business building Sharon Lecter like I like I can pin Hector Lamarck mindset doctor Robert Anthony. Right? I know what I'm learning and who I'm learning from. Grant Cardone thinking bigger and doing more tenax. Um, and so what's important is if you're just kind of drifting around and you're not trying to level up, you're not being intentional about where you want to go. So you remember the law of attraction, intention, action, traction. So if I want to become a great leader, that's my intention. Then the action is who should I learn from? Well, why don't why don't learn from the world's greatest John Maxwell and then and then attract. All of a sudden I get followers because I'm teaching what I learned based on what I did. So you just got to, like, pick, like if I wanted to be the best. At making pizzas. I would go into Milan and I would ask as many people as possible, where is the best pizza in Milan? Who absolutely makes the best pizza in Milan? And I would go to that pizzeria and I'd say, I'm from America. You don't know me. I'm committed to staying in Milan as long as I have to. Until you sign off to say I have learned to make pizza as good as you. And then I'm going to go open pizzerias in the United States, and I'm going to make you a 5050 partner for teaching me well. That's how you learn. You give something back in exchange and, and, and all of a sudden you take and create an opportunity, which is what you're doing. You're here and you're going to take us back there.

You got to master what you tried to do ten things. You can't. You can't master it. So leadership, John Maxwell, operations Jim Collins process, Michael Gerber cash flow and business building Sharon Lecter like I like I can pin Hector Lamarck mindset doctor Robert Anthony. Right? I know what I'm learning and who I'm learning from. Grant Cardone thinking bigger and doing more tenax. Um, and so what's important is if you're just kind of drifting around and you're not trying to level up, you're not being intentional about where you want to go. So you remember the law of attraction, intention, action, traction. So if I want to become a great leader, that's my intention. Then the action is who should I learn from? Well, why don't why don't learn from the world's greatest John Maxwell and then and then attract. All of a sudden I get followers because I'm teaching what I learned based on what I did. So you just got to, like, pick, like if I wanted to be the best. At making pizzas. I would go into Milan and I would ask as many people as possible, where is the best pizza in Milan? Who absolutely makes the best pizza in Milan? And I would go to that pizzeria and I'd say, I'm from America. You don't know me. I'm committed to staying in Milan as long as I have to. Until you sign off to say I have learned to make pizza as good as you. And then I'm going to go open pizzerias in the United States, and I'm going to make you a 5050 partner for teaching me well. That's how you learn. You give something back in exchange and, and, and all of a sudden you take and create an opportunity, which is what you're doing. You're here and you're going to take us back there.

Yeah.

Yeah.

And listen, um, this is amazing. Amazing. Um, which, ah, which is the moment that you realize that, uh, you should have a mentor just to continue the conversation.

And listen, um, this is amazing. Amazing. Um, which, ah, which is the moment that you realize that, uh, you should have a mentor just to continue the conversation.

Well, in reflection, I had more mentors than I thought I had, I didn't know.

Well, in reflection, I had more mentors than I thought I had, I didn't know.

Yeah.

Yeah.

To call my mentor. I just knew I was learning from him, and, and and I think most people, when they think back to some of the most important people in their life, they didn't know what word to put to it. But mentors are good word. But once you realize you can pick your mentors intentionally based on what you want to learn. Then anybody that's an example to what you want to do can become a mentor. The question you have to ask yourself is, what do I give to a mentor to teach me?

To call my mentor. I just knew I was learning from him, and, and and I think most people, when they think back to some of the most important people in their life, they didn't know what word to put to it. But mentors are good word. But once you realize you can pick your mentors intentionally based on what you want to learn. Then anybody that's an example to what you want to do can become a mentor. The question you have to ask yourself is, what do I give to a mentor to teach me?

Hmm.

Hmm.

Because if they're already successful, they're busy.

Because if they're already successful, they're busy.

So you pay for them either or you.

So you pay for them either or you.

You can or you can read their books.

You can or you can read their books.

Yeah.

Yeah.

You know, John Maxwell put books out. I read all his books before I ever met him. He was a mentor to me, even though I'd never personally met him.

You know, John Maxwell put books out. I read all his books before I ever met him. He was a mentor to me, even though I'd never personally met him.

Yeah, but when I.

Yeah, but when I.

Met him, I knew his work so well. I made him interested in what I was doing. And then we became friends. And then we started working together. And now we're friends that work together and love each other. We're family. That that's the evolution of the opportunity for a mentor.

Met him, I knew his work so well. I made him interested in what I was doing. And then we became friends. And then we started working together. And now we're friends that work together and love each other. We're family. That that's the evolution of the opportunity for a mentor.

Okay.

Okay.

So we are talking about, uh, we talked about, uh, like, uh, billions right this moment, but you started from zero. Uh, so what would you say will be the first, like five steps? 3 to 5 steps for someone that is starting from zero to not maybe, uh, collect cash from investors, um, to be desirable or, uh, yeah, to auto finance their activity.

So we are talking about, uh, we talked about, uh, like, uh, billions right this moment, but you started from zero. Uh, so what would you say will be the first, like five steps? 3 to 5 steps for someone that is starting from zero to not maybe, uh, collect cash from investors, um, to be desirable or, uh, yeah, to auto finance their activity.

You know, uh. 50 years ago. There was a husband and wife in Milan, and they opened a hearing aid office and they sold hearing aids to people in Milan. And they became successful because they were good at it. And then they open another office, and they use the cash flow from the one office to open the next office. And then they did it again. And they did it again. They did it again.

You know, uh. 50 years ago. There was a husband and wife in Milan, and they opened a hearing aid office and they sold hearing aids to people in Milan. And they became successful because they were good at it. And then they open another office, and they use the cash flow from the one office to open the next office. And then they did it again. And they did it again. They did it again.

And they did it again.

And they did it again.

And then one day they were the largest retailer of hearing aids in Italy. And then they realize they're buying all this specialty equipment to do hearing aids sales. So they started manufacturing their own specialty testing equipment. And that was called and played. The hearing aid retailer was called amplify and. And they launched Ambulate, which was medical equipment for testing hearing aid, and they realized if they needed it for them, maybe the rest of the world needs it. So they started selling amplified hearing testing equipment all over the world. And then they started buying hearing aid offices in other countries. And now they're the largest retailer of hearing aids in the globe.

And then one day they were the largest retailer of hearing aids in Italy. And then they realize they're buying all this specialty equipment to do hearing aids sales. So they started manufacturing their own specialty testing equipment. And that was called and played. The hearing aid retailer was called amplify and. And they launched Ambulate, which was medical equipment for testing hearing aid, and they realized if they needed it for them, maybe the rest of the world needs it. So they started selling amplified hearing testing equipment all over the world. And then they started buying hearing aid offices in other countries. And now they're the largest retailer of hearing aids in the globe.

Where's my.

Where's my.

Phone? I don't have it. And I think they have, uh, their stock in 2005, their stock was $3 a share. I think they had, uh, 250, $300 million valuation. And today their stock, I believe, is 30 something dollars a share, and they're worth billions of dollars. Well, um. But it all started with a husband and wife. Selling hearing aids in a little office.

Phone? I don't have it. And I think they have, uh, their stock in 2005, their stock was $3 a share. I think they had, uh, 250, $300 million valuation. And today their stock, I believe, is 30 something dollars a share, and they're worth billions of dollars. Well, um. But it all started with a husband and wife. Selling hearing aids in a little office.

An amplifier.

An amplifier.

Named amplifier. So? So things always start somewhere. And if you're successful, they generate the resources to start the next one and the next one and the next one. But you know, I wonder what would have happen.

Named amplifier. So? So things always start somewhere. And if you're successful, they generate the resources to start the next one and the next one and the next one. But you know, I wonder what would have happen.

If.

If.

That husband and wife. Never decided to open the second shop. Hmm.

That husband and wife. Never decided to open the second shop. Hmm.

Like a lot of people does.

Like a lot of people does.

Right. Because they were comfortable with one. Yeah. So, you know, I'm a big Ferrari fan. I own multiple Ferraris.

Right. Because they were comfortable with one. Yeah. So, you know, I'm a big Ferrari fan. I own multiple Ferraris.

All my own Ferrari.

All my own Ferrari.

Well, I've had three at once, but right now it's two.

Well, I've had three at once, but right now it's two.

And you have also other kind of, uh. I've got vehicles.

And you have also other kind of, uh. I've got vehicles.

I've got a couple Lamborghinis. Yeah. Uh, I have a.

I've got a couple Lamborghinis. Yeah. Uh, I have a.

Whole bunch of cars. Yeah.

Whole bunch of cars. Yeah.

I see on, uh, on this Rolls-Royce Bentleys.

I see on, uh, on this Rolls-Royce Bentleys.

Yeah.

Yeah.

I'm a I'm a.

I'm a I'm a.

Big car guy.

Big car guy.

Was yours. The Bentley that was parked, uh, right here was yours, my beautiful.

Was yours. The Bentley that was parked, uh, right here was yours, my beautiful.

One.

One.

And and I have a 1967 Eleanor Mustang.

And and I have a 1967 Eleanor Mustang.

Um.

Um.

Uh, some beautiful cars. But I think back to, uh, Enzo Ferrari and everything he went through to create one of the biggest brands in the world. Right. Started out with a passion for cars. And so, you know, there's a lot of big companies that have come out of Italy because somebody was passionate and committed to building something. So you ask me about starting a business, you just start. And you create value. And when you create value. The algorithm for success is start. Duplicate multiply.

Uh, some beautiful cars. But I think back to, uh, Enzo Ferrari and everything he went through to create one of the biggest brands in the world. Right. Started out with a passion for cars. And so, you know, there's a lot of big companies that have come out of Italy because somebody was passionate and committed to building something. So you ask me about starting a business, you just start. And you create value. And when you create value. The algorithm for success is start. Duplicate multiply.

And why some people, um. What do you think? Why some people? Which is the reason why someone a lot of people actually stop. To the first success.

And why some people, um. What do you think? Why some people? Which is the reason why someone a lot of people actually stop. To the first success.

Because they never believe they're going to get that. Their intention wasn't to get big. It was just to to to their intention might have been to just be independent or why?

Because they never believe they're going to get that. Their intention wasn't to get big. It was just to to to their intention might have been to just be independent or why?

Because they chose to stop.

Because they chose to stop.

Maybe where probably.

Maybe where probably.

The way they were raised or it's, it's it's their comfort level.

The way they were raised or it's, it's it's their comfort level.

Yeah.

Yeah.

Like a lot of people stop because they're comfortable because they want to control.

Like a lot of people stop because they're comfortable because they want to control.

Yeah, they feel good right there. But they stop and they aren't satisfied by their life. Right. And then they complain because if you stop, you get back. Right.

Yeah, they feel good right there. But they stop and they aren't satisfied by their life. Right. And then they complain because if you stop, you get back. Right.

So let me just tell you this, this is generally all over the world. I found this all over the world. Fear. And then you can translate this in Italian. Yeah. Beer is a bigger motivator and motivator.

So let me just tell you this, this is generally all over the world. I found this all over the world. Fear. And then you can translate this in Italian. Yeah. Beer is a bigger motivator and motivator.

Piu grande.

Piu grande.

Then opportunity.

Then opportunity.

The opportunity because fear, fear of loss is, is greater in our mind right, than the the things that we could achieve, right. There's a say that uh, a story that one mentor a previous method that I had I which I really, really appreciate him for the results that I got at the beginning. Uh, it was telling us always this story because it is a marketing genius. Right. And he was telling us, uh, um, if you imagine you are sleeping right now, it's 3:00 in the morning and someone knock on your door and you wonder and say, oh, there are four. Um, I call the, uh. Oh, yeah. There are four ways that the market for a discount of 50% discount. Uh, go there. You take him like for crazy. Yeah. You are crazy. Well, why you are, uh, waking me up in the morning, right? But if you are 3:00 in the morning, someone knock on the door, and, uh, is your, uh, neighbor and say you. Oh, they are stealing all your will. You are. You are losing something, right? This morning, for example, I, I wanted to to buy, um, Rolex here in Milan. Uh, in Miami because in Milan we can find them at, uh, at the price, at the retail price. So I went there. Uh, I saw that, uh, last night when they were closing, and I wanted I, I didn't mean to buy that this morning. This, uh, night, I thought about. Oh, my. It's good. It's right. I can do that. Because with the cashier serves as a you you, uh, teacher. I can do that. And so in the morning, I come to your meeting and, uh, I say, okay, I send my video maker to to take the, um, the Rolex with my card. They don't take the card because it's the first Rolex I buy at a retail price. Right? I go, there you go, there he goes there. And they say with, uh, with without an ID and the real person, you can buy that. I go there when the meeting was over for the lunch and, uh, it was gone, they sold it and it was like I lost it. It was not anything, but I felt I didn't think about that before to come in Miami and even before yesterday or night. Right. And this morning it was like, oh no, it was like a my leg. They cut my leg.