It's Brandon Dawson here with a good friend of mine. This guy is a leader in the world in biohacking and understanding the science of how to optimize your body, so I can't I can't wait for you guys to participate and listen to this show. I'm here with Ben Greenfield himself. Ben, how are you doing here, bro? I'm pretty good. Oh, man, I'm so excited to talk to you.

It's Brandon Dawson here with a good friend of mine. This guy is a leader in the world in biohacking and understanding the science of how to optimize your body, so I can't I can't wait for you guys to participate and listen to this show. I'm here with Ben Greenfield himself. Ben, how are you doing here, bro? I'm pretty good. Oh, man, I'm so excited to talk to you.

Yeah, well, I'm excited to be down in beautiful Scottsdale and not goose bumping every morning.

Yeah, well, I'm excited to be down in beautiful Scottsdale and not goose bumping every morning.

Like, 100%, 100%. So, listen, I noticed you're wearing a Ten-x health shirt, so let's just let's just peel the bandaid off and talk about why are you wearing a Ten-x health shirt?

Like, 100%, 100%. So, listen, I noticed you're wearing a Ten-x health shirt, so let's just let's just peel the bandaid off and talk about why are you wearing a Ten-x health shirt?

Oh, man, where do I start? So it's been probably like three months that I've been kind of paying attention to some of the new science you guys are rolling out. Um, you ran a test on me. I was actually over in London. I dropped into a clinic over there, submitted my test for the precision genetic panel. And I got these three books. These are your books? I had three just like this, sent to my house and started thumbing through them and was pretty impressed what you were able to put together based on, you know, essentially me swishing a little bit of saliva in my mouth. Um, and then I didn't realize until probably, I think it was like a month and a half ago that you're able to basically like print supplements based on the analysis, which blew me away because there's really nobody doing a good job of that in this space right now. And, you know, you and I have been talking since then about the potential for where else this could go, like custom grocery shopping lists, you know, show up at a grocery store and scan a QR code and get your food dialed in exercise plan. You know, the supplementation, like there's so many areas this could dive into. I mean, beyond just what's going on in your gut or your supplements or how you exercise. I mean, even down to how you're living, what you're putting on your body, you know, your your your beauty care products. I mean, you could pretty much customize someone's entire life and optimize their health based on this stuff. So it was kind of a pattern interrupt for me. And, um, so much so that I, that I wanted to get involved with you guys.

Oh, man, where do I start? So it's been probably like three months that I've been kind of paying attention to some of the new science you guys are rolling out. Um, you ran a test on me. I was actually over in London. I dropped into a clinic over there, submitted my test for the precision genetic panel. And I got these three books. These are your books? I had three just like this, sent to my house and started thumbing through them and was pretty impressed what you were able to put together based on, you know, essentially me swishing a little bit of saliva in my mouth. Um, and then I didn't realize until probably, I think it was like a month and a half ago that you're able to basically like print supplements based on the analysis, which blew me away because there's really nobody doing a good job of that in this space right now. And, you know, you and I have been talking since then about the potential for where else this could go, like custom grocery shopping lists, you know, show up at a grocery store and scan a QR code and get your food dialed in exercise plan. You know, the supplementation, like there's so many areas this could dive into. I mean, beyond just what's going on in your gut or your supplements or how you exercise. I mean, even down to how you're living, what you're putting on your body, you know, your your your beauty care products. I mean, you could pretty much customize someone's entire life and optimize their health based on this stuff. So it was kind of a pattern interrupt for me. And, um, so much so that I, that I wanted to get involved with you guys.

So you, you literally speak all over the world. You've been known as one of the top biohackers and personalities on social media for years. I've known about you for since we launched in Excel, and you've been an advocate for optimizing human health with a variety of modalities. You've seen just about everything that's in the marketplace on a global basis. Yeah. From your perspective and opinion, based on the fact that we've been working together this long and you've actually received your precision supplementation, your precision analysis, broken down to how you should train and what you should be eating and how you should be eating. You basically alter as you go along.

So you, you literally speak all over the world. You've been known as one of the top biohackers and personalities on social media for years. I've known about you for since we launched in Excel, and you've been an advocate for optimizing human health with a variety of modalities. You've seen just about everything that's in the marketplace on a global basis. Yeah. From your perspective and opinion, based on the fact that we've been working together this long and you've actually received your precision supplementation, your precision analysis, broken down to how you should train and what you should be eating and how you should be eating. You basically alter as you go along.

Which is a good point, by the way, not to derail you, but that can be one of the issues with genetic testing. And you hear people say this, well, this is a these are all predictive, right? And you'll hear an analogy like all this shows is what kind of dynamite you're holding. But that doesn't necessarily mean that you've lit it with the match or you haven't actually experienced what these genes could potentially cause. But then you marry something like genetics to actual blood work to see what's actually manifesting, and then you have a real time picture, along with a predictive preventative picture that you can act on. And that's where I think the genetics and the blood is, is a good combination versus just having the prediction. Now you've got, well, how is this actually flushing it out itself, out from a, from a biology and biomarker standpoint.

Which is a good point, by the way, not to derail you, but that can be one of the issues with genetic testing. And you hear people say this, well, this is a these are all predictive, right? And you'll hear an analogy like all this shows is what kind of dynamite you're holding. But that doesn't necessarily mean that you've lit it with the match or you haven't actually experienced what these genes could potentially cause. But then you marry something like genetics to actual blood work to see what's actually manifesting, and then you have a real time picture, along with a predictive preventative picture that you can act on. And that's where I think the genetics and the blood is, is a good combination versus just having the prediction. Now you've got, well, how is this actually flushing it out itself, out from a, from a biology and biomarker standpoint.

And now all of a sudden you have a way to regulate your body for human precision optimization. And to your point, the ability to print supplements. I mean, at the end of the day, these are my supplements I went from. There's all these ten health bottles behind us. Right. And I, I would carry trays with me when I travel and I travel extensively. Every once in a while, those trays would flip upside down, bust open, and I'd open up my suitcase and I would have a whole bottom suitcase of supplements, and I'd be holding them in my hand. Yeah. In addition to that, we would go to people's homes and find out what supplements are you ingesting, and they would go into their cabinets and they would pull out hundreds of bottles and we'd ask them, well, why are you taking this? And what are you taking this for? I have a friend that told me about that. I had a doctor who said I should take. I saw this on an advertisement. And so what happens is people end up accumulating all these supplements and all this medication, and they start taking everything together and then they're not regulating any of it. And worse, we started looking at who's manufacturing these supplements and where are they coming from around the world. And they're like being manufactured in little towns in China. You have no idea what's in those supplements.

And now all of a sudden you have a way to regulate your body for human precision optimization. And to your point, the ability to print supplements. I mean, at the end of the day, these are my supplements I went from. There's all these ten health bottles behind us. Right. And I, I would carry trays with me when I travel and I travel extensively. Every once in a while, those trays would flip upside down, bust open, and I'd open up my suitcase and I would have a whole bottom suitcase of supplements, and I'd be holding them in my hand. Yeah. In addition to that, we would go to people's homes and find out what supplements are you ingesting, and they would go into their cabinets and they would pull out hundreds of bottles and we'd ask them, well, why are you taking this? And what are you taking this for? I have a friend that told me about that. I had a doctor who said I should take. I saw this on an advertisement. And so what happens is people end up accumulating all these supplements and all this medication, and they start taking everything together and then they're not regulating any of it. And worse, we started looking at who's manufacturing these supplements and where are they coming from around the world. And they're like being manufactured in little towns in China. You have no idea what's in those supplements.

Welcome to my so, so, uh, I say nightmare. It's not that bad, but I work with a lot of people. I'm on the phone typically about 12 to 15 hours a week, just walking people through interpretation of blood work biomarkers. I'm not a doctor, but but I spend a lot of time digging into this stuff. Like my formal background is a master's degree in physiology and biomechanics, but I've geeked out on nutrition and biochemistry for years and years since then, and so I spent a lot of time looking over people's labs, talking with them about their health and their fitness goals, etc. but as a part of that, you get the digital equivalent of the plastic bag full of supplements, right? Here's the spreadsheet, Ben. And you know what? It's a spreadsheet that it's going to be a lot of supplements or the spreadsheet or the giant Google doc full of all these things that I'm taking. And there is this human psychological tendency, once a good habit is started to continue that good habit. And that can be one of the issues in the health optimization industry is I started doing the sauna and then I heard about cupping. So I'm doing some cupping every day. And then I've got this percussive gun. So I'm doing a little bit of body work each day. And then I heard about the cold plunge thing. And I'm supposed to do cardio, but I'm not supposed to just do long cardio. I'm supposed to do short cardio too, and I'm supposed to lift weights, but I'm supposed to lift them fast and then lift them slow and stuff starts to stack to the point where you can build up a pretty impressive protocol and then have no time left in the day because you haven't learned what's redundant or how to stack certain things effectively. When you look at supplements, you see the same thing, like people will amass a huge number of items based on what you were alluding to. My doctor recommended this. My friend recommended this. I read this article about this brand new sexy thing, this optimizing my mitochondria or my longevity or whatever and stuff stacks. And I've gotten to the point now where I will take that whole sheet. This is this has saved me hours and hours. I feed it into GPT now and I say, okay, show me the redundancies. Show me the sourcing of all these supplements. Show me what what is interfering with the absorption of another. Because a it gets messy from a biochemical standpoint and it can produce things like, for example, vitamin D toxicity. Right. If you're on five different supplements and each of them is averaging like 1000, 2000 international units of vitamin D, all of a sudden you're pulling calcium into your arteries with with vitamin D toxicity. That's just one example. But you pair that with what you experienced with, you call them trays. I call them old man pill containers. Yeah. And I'm, I'm lazy. Like I used to just throw all the bottles into my suitcase and I'm, I don't check luggage like I'm a carry on guy. So I've got these suitcases that are just, you know, ripping open at the seams with 12 different bottles of stuff in them. And that's another issue I packed for this trip because I just got my precision supplements last week I packed for this trip. I have two little Ziploc bags, right? One with my fat carb locker, one with my precision supplements, and that's all I need. I just got mine this week. Yeah, so that's a huge saver. But then also this idea that you can take something like this and I would imagine people are probably wondering this because this is not all that's on the table. You've got all these other things back here behind like methylene blue, you know, for for mitochondrial and neural optimization or amino acids for recovery or satiety. You can take something like the precision supplements and then a la carte, the stuff on top of that that you need. Because like this multivitamin mix in here is going to put you to sleep at night. Right? But then you could add something like the sleep onto that. So then you can you can pick and pack, but it's still a pretty small number of things that you have to select from, and a pretty small amount of confusion and packing frustration. Well, for me, compared to how it used to be.

Welcome to my so, so, uh, I say nightmare. It's not that bad, but I work with a lot of people. I'm on the phone typically about 12 to 15 hours a week, just walking people through interpretation of blood work biomarkers. I'm not a doctor, but but I spend a lot of time digging into this stuff. Like my formal background is a master's degree in physiology and biomechanics, but I've geeked out on nutrition and biochemistry for years and years since then, and so I spent a lot of time looking over people's labs, talking with them about their health and their fitness goals, etc. but as a part of that, you get the digital equivalent of the plastic bag full of supplements, right? Here's the spreadsheet, Ben. And you know what? It's a spreadsheet that it's going to be a lot of supplements or the spreadsheet or the giant Google doc full of all these things that I'm taking. And there is this human psychological tendency, once a good habit is started to continue that good habit. And that can be one of the issues in the health optimization industry is I started doing the sauna and then I heard about cupping. So I'm doing some cupping every day. And then I've got this percussive gun. So I'm doing a little bit of body work each day. And then I heard about the cold plunge thing. And I'm supposed to do cardio, but I'm not supposed to just do long cardio. I'm supposed to do short cardio too, and I'm supposed to lift weights, but I'm supposed to lift them fast and then lift them slow and stuff starts to stack to the point where you can build up a pretty impressive protocol and then have no time left in the day because you haven't learned what's redundant or how to stack certain things effectively. When you look at supplements, you see the same thing, like people will amass a huge number of items based on what you were alluding to. My doctor recommended this. My friend recommended this. I read this article about this brand new sexy thing, this optimizing my mitochondria or my longevity or whatever and stuff stacks. And I've gotten to the point now where I will take that whole sheet. This is this has saved me hours and hours. I feed it into GPT now and I say, okay, show me the redundancies. Show me the sourcing of all these supplements. Show me what what is interfering with the absorption of another. Because a it gets messy from a biochemical standpoint and it can produce things like, for example, vitamin D toxicity. Right. If you're on five different supplements and each of them is averaging like 1000, 2000 international units of vitamin D, all of a sudden you're pulling calcium into your arteries with with vitamin D toxicity. That's just one example. But you pair that with what you experienced with, you call them trays. I call them old man pill containers. Yeah. And I'm, I'm lazy. Like I used to just throw all the bottles into my suitcase and I'm, I don't check luggage like I'm a carry on guy. So I've got these suitcases that are just, you know, ripping open at the seams with 12 different bottles of stuff in them. And that's another issue I packed for this trip because I just got my precision supplements last week I packed for this trip. I have two little Ziploc bags, right? One with my fat carb locker, one with my precision supplements, and that's all I need. I just got mine this week. Yeah, so that's a huge saver. But then also this idea that you can take something like this and I would imagine people are probably wondering this because this is not all that's on the table. You've got all these other things back here behind like methylene blue, you know, for for mitochondrial and neural optimization or amino acids for recovery or satiety. You can take something like the precision supplements and then a la carte, the stuff on top of that that you need. Because like this multivitamin mix in here is going to put you to sleep at night. Right? But then you could add something like the sleep onto that. So then you can you can pick and pack, but it's still a pretty small number of things that you have to select from, and a pretty small amount of confusion and packing frustration. Well, for me, compared to how it used to be.

I used to carry literally like 14 of these bottles. I'd throw them in my suitcase and then I can't see when I don't have my glasses on. So I'd get up in the morning and I'd start opening the bottles and putting them in a lid. One lid. Right. And I would stack and stack and stack and then I'd be like, I'd put a handful of them in, and then I'd think to myself, wait a minute, how many of those am I supposed to take? And I'm trying to read the back side of the bottle. And then and then I'm like, oh, I should. I'm only supposed to take one of those. I think I put three in. I look down and because I have so many supplements in there, I can't figure out what they look the same. At some point. Yeah. And so sometimes I'd be taking things going. Which one did.

I used to carry literally like 14 of these bottles. I'd throw them in my suitcase and then I can't see when I don't have my glasses on. So I'd get up in the morning and I'd start opening the bottles and putting them in a lid. One lid. Right. And I would stack and stack and stack and then I'd be like, I'd put a handful of them in, and then I'd think to myself, wait a minute, how many of those am I supposed to take? And I'm trying to read the back side of the bottle. And then and then I'm like, oh, I should. I'm only supposed to take one of those. I think I put three in. I look down and because I have so many supplements in there, I can't figure out what they look the same. At some point. Yeah. And so sometimes I'd be taking things going. Which one did.

I just put in? What do I need to take out and.

I just put in? What do I need to take out and.

What did I forget. And so to replace that and have all my supplementation for the day that's built for me. Printed for me with an absorption rate that's much higher than.

What did I forget. And so to replace that and have all my supplementation for the day that's built for me. Printed for me with an absorption rate that's much higher than.

Right. And yours might be different than this is probably important for people to know. Like this is the. This is not the fat carb blocker. Uh, this one I can tell because the it's it's only two colors versus this one, which is multicolored. The, the multivitamin one. Um, so the fat carb blocker, you know, that's based on the, um, the fat gene and then the ARD gene, I think those those are the, the two acronyms for the genes, the former responsible for how much fat you absorb, the latter responsible for how much carbs you absorb. So this would dictate, based on genetics how good a job you do digesting fat, how much is absorbed, what gets converted into triglycerides, what spills over into the bloodstream. The carbohydrate piece would dictate your propensity for gas or bloating due to inadequate carbohydrate breakdown. Your propensity for something like increased blood sugar response to a meal based on excessive or rapid carb breakdown. So I don't know your profile. It might be different than mine, but I'm about 50 over 50, meaning I have about a 50 over 50 5050 mix of fat blockers and carb blockers. Blockers in my mix. But that's all based on the salivary analysis. So this one book, the this one, the big one, the nutrition analysis one, you can read through that and it will show you, hey, here's here's your fat carb blend and here's what you need to be taking. So this would be for example, before your two biggest meals of the day, you'd take your fat carb blocker and then you'd take your your multivitamin mineral mix, which has some extra goodies added into it after one of the other meals.

Right. And yours might be different than this is probably important for people to know. Like this is the. This is not the fat carb blocker. Uh, this one I can tell because the it's it's only two colors versus this one, which is multicolored. The, the multivitamin one. Um, so the fat carb blocker, you know, that's based on the, um, the fat gene and then the ARD gene, I think those those are the, the two acronyms for the genes, the former responsible for how much fat you absorb, the latter responsible for how much carbs you absorb. So this would dictate, based on genetics how good a job you do digesting fat, how much is absorbed, what gets converted into triglycerides, what spills over into the bloodstream. The carbohydrate piece would dictate your propensity for gas or bloating due to inadequate carbohydrate breakdown. Your propensity for something like increased blood sugar response to a meal based on excessive or rapid carb breakdown. So I don't know your profile. It might be different than mine, but I'm about 50 over 50, meaning I have about a 50 over 50 5050 mix of fat blockers and carb blockers. Blockers in my mix. But that's all based on the salivary analysis. So this one book, the this one, the big one, the nutrition analysis one, you can read through that and it will show you, hey, here's here's your fat carb blend and here's what you need to be taking. So this would be for example, before your two biggest meals of the day, you'd take your fat carb blocker and then you'd take your your multivitamin mineral mix, which has some extra goodies added into it after one of the other meals.

And so basically, um, the basically all you have to worry about, like, I just got back from the Middle East, I was there for ten days. I took ten of these. Yeah, and I took 20 of these, and I didn't need to haul. I took my sleep. I love my sleep and I love my calm before I go to bed. And then I'm out. Right? And so where I used to.

And so basically, um, the basically all you have to worry about, like, I just got back from the Middle East, I was there for ten days. I took ten of these. Yeah, and I took 20 of these, and I didn't need to haul. I took my sleep. I love my sleep and I love my calm before I go to bed. And then I'm out. Right? And so where I used to.

You're not messing around with methylene blue yet.

You're not messing around with methylene blue yet.

I do methylene when I'm in town every morning, the first thing I do is methylene blue. I actually like to mix it a little bit with our teaneck's Electrolytes. I put it in a bottle. Shake it up. I hit that methylene blue. I go out to the red light bed.

I do methylene when I'm in town every morning, the first thing I do is methylene blue. I actually like to mix it a little bit with our teaneck's Electrolytes. I put it in a bottle. Shake it up. I hit that methylene blue. I go out to the red light bed.

I was gonna say that that is the the match made in heaven. Methylene blue. So the idea behind, for example, the ten-x superhuman protocol is you're going to alkalize and make the body more receptive to oxygen by doing the pulsed electromagnetic field therapy. Then you hyper saturate the body with oxygen. And there's kind of a couple ways to do that. You can either get into a hyperbaric chamber. You can just sit there and breathe hypoxic air and then hit yourself with hyperoxic air. Or your guys's approach is you get on an exercise bike or any exercise apparatus, and you just breathe like 90 to 93% oxygen. But that last step is the red light therapy, which basically kicks off nitric oxide synthase from the part of the mitochondria called cytochrome c oxidase. And when that happens, it allows oxygen to rush in and assist with the production of ATP. Now, what can speed up that process? Is methylene blue. As a matter of fact, any melanin rich compound from the plant kingdom. This is very interesting. Humans can almost photosynthesize a little bit like plants. Meaning if you take, like a dark, uh, a dark black of the plant kingdom, a one popular one right now is shilajit, uh, dark green, like an algae compound, like spirulina or Chlorella or methylene blue. And you combine that with red light, you're basically amping up the activity in the electron transport chain in the mitochondria, and you're essentially creating extra ATP without having to eat calories. And I mean, at some point you got to eat calories. But this is kind of like an extra edge if you combine it with red light. So if anybody has not if anybody has tried red light like try it with methylene blue like a half hour before and you get this huge rush of energy compared to doing the red light without the methylene blue. So it's I mean it's like a cheat code on the superhuman.

I was gonna say that that is the the match made in heaven. Methylene blue. So the idea behind, for example, the ten-x superhuman protocol is you're going to alkalize and make the body more receptive to oxygen by doing the pulsed electromagnetic field therapy. Then you hyper saturate the body with oxygen. And there's kind of a couple ways to do that. You can either get into a hyperbaric chamber. You can just sit there and breathe hypoxic air and then hit yourself with hyperoxic air. Or your guys's approach is you get on an exercise bike or any exercise apparatus, and you just breathe like 90 to 93% oxygen. But that last step is the red light therapy, which basically kicks off nitric oxide synthase from the part of the mitochondria called cytochrome c oxidase. And when that happens, it allows oxygen to rush in and assist with the production of ATP. Now, what can speed up that process? Is methylene blue. As a matter of fact, any melanin rich compound from the plant kingdom. This is very interesting. Humans can almost photosynthesize a little bit like plants. Meaning if you take, like a dark, uh, a dark black of the plant kingdom, a one popular one right now is shilajit, uh, dark green, like an algae compound, like spirulina or Chlorella or methylene blue. And you combine that with red light, you're basically amping up the activity in the electron transport chain in the mitochondria, and you're essentially creating extra ATP without having to eat calories. And I mean, at some point you got to eat calories. But this is kind of like an extra edge if you combine it with red light. So if anybody has not if anybody has tried red light like try it with methylene blue like a half hour before and you get this huge rush of energy compared to doing the red light without the methylene blue. So it's I mean it's like a cheat code on the superhuman.

I can tell you personally, like my routine in the morning, especially when I travel because I travel extensively. So that first morning back, I go over to the club, I hit the cold plunge, I get my workout in, I hit the cold plunge. I get back home, I lay on my mat for a little bit and kind of just relax. I go and then I just hit that oxygen for 12 minutes. I just get on the bike and go as fast as I can, and I'm. And then I go lay in that red light bed. But but before I lay on the mat, I hit the bottle of meth. Yeah.

I can tell you personally, like my routine in the morning, especially when I travel because I travel extensively. So that first morning back, I go over to the club, I hit the cold plunge, I get my workout in, I hit the cold plunge. I get back home, I lay on my mat for a little bit and kind of just relax. I go and then I just hit that oxygen for 12 minutes. I just get on the bike and go as fast as I can, and I'm. And then I go lay in that red light bed. But but before I lay on the mat, I hit the bottle of meth. Yeah.

So it's so it's in your system by the time you get.

So it's so it's in your system by the time you get.

20, 30.

20, 30.

Minutes red light.

Minutes red light.

That's right. And then afterwards, my recovery time from travel. Like I just flew 17 hours. Right? Right. And my recovery? I was recovered in the first day I got home. I felt amazing, and you and I had dinner last night, and I'm, I was I was going to go home and go to bed and I'm like, I feel phenomenal. Yeah. So I think this whole thesis of human optimization and what Teaneck's health is focused on. You've been in the space of biohacking and and and analyzing almost everything that's coming to the marketplace. Now in the last. I don't know how many years you've been doing this.

That's right. And then afterwards, my recovery time from travel. Like I just flew 17 hours. Right? Right. And my recovery? I was recovered in the first day I got home. I felt amazing, and you and I had dinner last night, and I'm, I was I was going to go home and go to bed and I'm like, I feel phenomenal. Yeah. So I think this whole thesis of human optimization and what Teaneck's health is focused on. You've been in the space of biohacking and and and analyzing almost everything that's coming to the marketplace. Now in the last. I don't know how many years you've been doing this.

Honestly, when I was so I was homeschooled K through 12. I grew up in North Idaho and was just a total nerd. I was president of the chess club, played violin for 13 years. I spent a lot of time in my bedroom, you know, reading fantasy fiction. Churned out my first novel when I was 13 years old. Like, I was just full on autodidactic intellectual, introverted. Ben and I discovered the sport of tennis when I was 14 and just fell in love with tennis. Uh, played tennis for hours every day, started running up and down the hills behind my house, started paying attention to what I was eating and pre and post workout nutrition. Um, I met a couple of guys in the community, uh, The guy was the Washington State powerlifter. Champ um, or powerlifting champ. Another guy who was a professional bodybuilder. And these guys who were family friends just started teaching me about physical culture and science. And I got so interested in a topic that I'd never been interested in before in my life, namely science and specifically human performance as it relates to science, that that's what I decided to go study in college. I was before that thinking about doing video game programming, uh, and just forsook that. Walked onto the tennis team at Lewis-clark State College, started playing tennis, started studying. At the time it was called kinesiology, transferred up to the University of Idaho after a year and just went deep into exercise science. I actually took the MCAT, um, did all my pre-med coursework. I got accepted to six medical schools out of college, and there were two that I really wanted to get into. They were their MD PhD programs, one at Duke and one at UPenn. I didn't get into either of those programs, so I thought, okay, I need to make myself look even better on paper and then come back and reapply. So I got a job in hip and knee surgical sales with this company called BioMed out of Post Falls, Idaho. So I worked with them for about nine months and absolutely detested all the time I was spending in hospitals and clinics, standing there with a laser pointer, helping surgeons install hip and knee implants, and people who would have been probably better served through preventive approaches or regenerative nutrition, you know, autoimmune approach to arthritis, etc.. And I quit that job after nine months. I walked across the street from my apartment, which was in Liberty Lake, Washington, slapped my resume on the counter and asked for a job managing the gym, and spent two years there building up their fitness programs. I met a doctor there who was the doctor for Rock n Roll Marathon and Ironman triathlon. At the time, his name was PG. Pierce and PG proposed this idea to me of a one stop shop for sports medicine, where you could have chiropractors and physicians and massage therapists and physical therapists, and me as the director of sports performance, all under one roof, which to me was just super cool. And we did that. So we opened Champion Sports Medicine in Spokane, Washington. I ran that for four years, and we were just known for doing the most cutting edge stuff. We had indirect calorimetry, meaning we could measure fat and carb oxidation at rest VO2 max exercise. We were doing all this blood work early on, before a lot of trainers and coaches were doing things like self-quantification and blood work. We had one of the first platelet rich plasma machines for injections. We had high speed video cameras for doing analysis of gait and bike fits. I had underwater cameras. I'd take triathletes and swimmers to the pool with to do underwater biomechanical analysis. So we were kind of known as the place to go. If you wanted the best of the best training and treatment for any, and.

Honestly, when I was so I was homeschooled K through 12. I grew up in North Idaho and was just a total nerd. I was president of the chess club, played violin for 13 years. I spent a lot of time in my bedroom, you know, reading fantasy fiction. Churned out my first novel when I was 13 years old. Like, I was just full on autodidactic intellectual, introverted. Ben and I discovered the sport of tennis when I was 14 and just fell in love with tennis. Uh, played tennis for hours every day, started running up and down the hills behind my house, started paying attention to what I was eating and pre and post workout nutrition. Um, I met a couple of guys in the community, uh, The guy was the Washington State powerlifter. Champ um, or powerlifting champ. Another guy who was a professional bodybuilder. And these guys who were family friends just started teaching me about physical culture and science. And I got so interested in a topic that I'd never been interested in before in my life, namely science and specifically human performance as it relates to science, that that's what I decided to go study in college. I was before that thinking about doing video game programming, uh, and just forsook that. Walked onto the tennis team at Lewis-clark State College, started playing tennis, started studying. At the time it was called kinesiology, transferred up to the University of Idaho after a year and just went deep into exercise science. I actually took the MCAT, um, did all my pre-med coursework. I got accepted to six medical schools out of college, and there were two that I really wanted to get into. They were their MD PhD programs, one at Duke and one at UPenn. I didn't get into either of those programs, so I thought, okay, I need to make myself look even better on paper and then come back and reapply. So I got a job in hip and knee surgical sales with this company called BioMed out of Post Falls, Idaho. So I worked with them for about nine months and absolutely detested all the time I was spending in hospitals and clinics, standing there with a laser pointer, helping surgeons install hip and knee implants, and people who would have been probably better served through preventive approaches or regenerative nutrition, you know, autoimmune approach to arthritis, etc.. And I quit that job after nine months. I walked across the street from my apartment, which was in Liberty Lake, Washington, slapped my resume on the counter and asked for a job managing the gym, and spent two years there building up their fitness programs. I met a doctor there who was the doctor for Rock n Roll Marathon and Ironman triathlon. At the time, his name was PG. Pierce and PG proposed this idea to me of a one stop shop for sports medicine, where you could have chiropractors and physicians and massage therapists and physical therapists, and me as the director of sports performance, all under one roof, which to me was just super cool. And we did that. So we opened Champion Sports Medicine in Spokane, Washington. I ran that for four years, and we were just known for doing the most cutting edge stuff. We had indirect calorimetry, meaning we could measure fat and carb oxidation at rest VO2 max exercise. We were doing all this blood work early on, before a lot of trainers and coaches were doing things like self-quantification and blood work. We had one of the first platelet rich plasma machines for injections. We had high speed video cameras for doing analysis of gait and bike fits. I had underwater cameras. I'd take triathletes and swimmers to the pool with to do underwater biomechanical analysis. So we were kind of known as the place to go. If you wanted the best of the best training and treatment for any, and.

You would attract people from all over the world that would come.

You would attract people from all over the world that would come.

To train. Yeah. So it culminated in 2008. I got voted as America's top personal trainer, and that's what kind of thrust me into the limelight of a lot of what I do now. Content, you know, online coaching, advising, you know, writing things like that. So I eventually just basically sold out of the gym and the studio, um, moved into my house and started doing a lot more of what I do now, which is, you know, research, consulting, advising, podcasting, etc. but starting from 14 and tennis to today, I'm 42 now. It has been essentially, you know, 28 years of just deep study and nutrition and exercise science. This is all I've lived for basically my entire career and all.

To train. Yeah. So it culminated in 2008. I got voted as America's top personal trainer, and that's what kind of thrust me into the limelight of a lot of what I do now. Content, you know, online coaching, advising, you know, writing things like that. So I eventually just basically sold out of the gym and the studio, um, moved into my house and started doing a lot more of what I do now, which is, you know, research, consulting, advising, podcasting, etc. but starting from 14 and tennis to today, I'm 42 now. It has been essentially, you know, 28 years of just deep study and nutrition and exercise science. This is all I've lived for basically my entire career and all.

Over the world. Yeah. I mean, you're a world authority on this subject. Yeah, yeah, because I've been watching your stuff. I knew before we ever met because you and I met maybe four years ago at a health conference, and, uh. And I was like, there's the the Ben Greenfield, because I didn't know I was going to run into you there. And so with all that experience you have and all the things you've seen and people sending you stuff to test and people sending you things to look at and people sending you things that they pay you to promote.

Over the world. Yeah. I mean, you're a world authority on this subject. Yeah, yeah, because I've been watching your stuff. I knew before we ever met because you and I met maybe four years ago at a health conference, and, uh. And I was like, there's the the Ben Greenfield, because I didn't know I was going to run into you there. And so with all that experience you have and all the things you've seen and people sending you stuff to test and people sending you things to look at and people sending you things that they pay you to promote.

It drives my wife nuts. Like every day 6 to 8 boxes show up at the house and you got to try this. And this is the new neurofeedback headset. And these are the three different new forms of red light therapy. And these three new supplements to help you live to 200 years old. And it's just boxes all over the place every single day. So it drives my wife nuts, but I, I love it like, yeah, basically I'm just constantly getting to try all this new stuff. So, uh, it's exhausting with the box cutter, but it's pretty fun. Yeah.

It drives my wife nuts. Like every day 6 to 8 boxes show up at the house and you got to try this. And this is the new neurofeedback headset. And these are the three different new forms of red light therapy. And these three new supplements to help you live to 200 years old. And it's just boxes all over the place every single day. So it drives my wife nuts, but I, I love it like, yeah, basically I'm just constantly getting to try all this new stuff. So, uh, it's exhausting with the box cutter, but it's pretty fun. Yeah.

So now all of a sudden We, I tell you. Hey, you should check out our new platform. So you're like, okay, I'll go check it out. You check it out, you get delivered the system. It covers all the things that you've spent your whole life working on, right? Optimizing a human being, bringing instead of reactive health care, which is what our system is today. I mean, we spend 14,500 per capita for and literally we're ranked 167th or something next to Vietnam, who spends $150 a year and a majority. Anybody that's had to access the health care system. A majority of people know how how poorly managed it is and how expensive it is and how controlled it is. If you don't have the right insurances, they'll they'll put you into bankruptcy.

So now all of a sudden We, I tell you. Hey, you should check out our new platform. So you're like, okay, I'll go check it out. You check it out, you get delivered the system. It covers all the things that you've spent your whole life working on, right? Optimizing a human being, bringing instead of reactive health care, which is what our system is today. I mean, we spend 14,500 per capita for and literally we're ranked 167th or something next to Vietnam, who spends $150 a year and a majority. Anybody that's had to access the health care system. A majority of people know how how poorly managed it is and how expensive it is and how controlled it is. If you don't have the right insurances, they'll they'll put you into bankruptcy.

It's which is a recipe for disaster. And paired with 24 over seven access to hyperpalatable food that is heavily marketed.

It's which is a recipe for disaster. And paired with 24 over seven access to hyperpalatable food that is heavily marketed.

Yeah. So we're not even into the food sourcing yet, so we're just into the medical system. Third leading cause of death, checking into a hospital. I think it's like crazy, right? Um, and so most of the people I know, they would opt not to go anywhere near the hospital system. Um, so what what we're talking about is pulling forward to the very front end of. Because in my mind, I've been in healthcare for 28 years. Right. So you have the reactive, which is what we are almost entirely today. You have the intervention. So where someone's starting to have serious problems. And then on the very front end of that, you have a wellness and longevity. And for me, if you can get into the wellness and longevity side, then you minimize in the future the reactive side. And I've seen this just in the four years of having three and a half years of having ten x health, that if people focus on the optimization, but as a customer first and then as the owner with Grant Cardone, um, it was convoluted. It was a one off. It was whoever you happen to talk to that happened to be an expert on something particular. And so I wanted to reinvent and reimagine the deliverable. And I've spent the last three and a half years investing in this and looking at everything around the world. And I came across on a global basis, this precision platform. Now, we have done very well with our five breaks and, and and supplementing those. We've seen so much success.

Yeah. So we're not even into the food sourcing yet, so we're just into the medical system. Third leading cause of death, checking into a hospital. I think it's like crazy, right? Um, and so most of the people I know, they would opt not to go anywhere near the hospital system. Um, so what what we're talking about is pulling forward to the very front end of. Because in my mind, I've been in healthcare for 28 years. Right. So you have the reactive, which is what we are almost entirely today. You have the intervention. So where someone's starting to have serious problems. And then on the very front end of that, you have a wellness and longevity. And for me, if you can get into the wellness and longevity side, then you minimize in the future the reactive side. And I've seen this just in the four years of having three and a half years of having ten x health, that if people focus on the optimization, but as a customer first and then as the owner with Grant Cardone, um, it was convoluted. It was a one off. It was whoever you happen to talk to that happened to be an expert on something particular. And so I wanted to reinvent and reimagine the deliverable. And I've spent the last three and a half years investing in this and looking at everything around the world. And I came across on a global basis, this precision platform. Now, we have done very well with our five breaks and, and and supplementing those. We've seen so much success.

Methylation genetic test, which is good but limited in terms of the amount of data that will tell you.

Methylation genetic test, which is good but limited in terms of the amount of data that will tell you.

And that and it's we're looking at five SNPs here. We're looking at 56. And and so we're looking at a much broader ten x per se a much broader approach to how all this stuff interacts. And so in our global medical team delivered to you your full report, which happened, what was the first thing you were thinking when you started going through The significance and the connectivity of the overall data.

And that and it's we're looking at five SNPs here. We're looking at 56. And and so we're looking at a much broader ten x per se a much broader approach to how all this stuff interacts. And so in our global medical team delivered to you your full report, which happened, what was the first thing you were thinking when you started going through The significance and the connectivity of the overall data.

Well, we talked about the customization piece, which I think that alone is impressive, but I think that a lot of people don't understand these Star Wars robot esque terms and acronyms for different genetic SNPs in the fab PD two are X, Y, Z, R2d2, whatever. Um, when you go through the report and I can show you, obviously you've looked through yours, there's a QR code on the front that you can scan, but each section that you get to, and this was super helpful for me because I tend to do like 60, 70% of my learning when I'm walking or working out or out hiking or, you know, tooling around the garage or whatever. But there's a QR code that you can scan at the beginning of each section where Doctor Daniel kind of walks you through with pretty good Diagrams, cartoons, illustrations. Not long, but, you know, 4 to 8 minutes or so I think is the average length of these videos what this all actually means, like what it actually looks like inside your body. So for me, as an information junkie, that was pretty cool that you have the education piece baked in. But then there's also this list of foods like like the foods that would be ideal for weight loss, and the foods that would be ideal for nutrient density and overall health. So you can actually look through that, create your grocery shopping list that I actually wanted to ask you this. If you've thought about this much, potentially you could take that. And either using GPT or AI, create an actual meal plan and or done for you grocery shopping list. Even to the point. Now it's my understanding with with smart grocery shopping, even though I'm a little bit of a Luddite in that regard, that you could actually kind of like when you do a Whole Foods order right now, show up and have your grocery bags full of the exact things that you would need. That's technically feasible, right?

Well, we talked about the customization piece, which I think that alone is impressive, but I think that a lot of people don't understand these Star Wars robot esque terms and acronyms for different genetic SNPs in the fab PD two are X, Y, Z, R2d2, whatever. Um, when you go through the report and I can show you, obviously you've looked through yours, there's a QR code on the front that you can scan, but each section that you get to, and this was super helpful for me because I tend to do like 60, 70% of my learning when I'm walking or working out or out hiking or, you know, tooling around the garage or whatever. But there's a QR code that you can scan at the beginning of each section where Doctor Daniel kind of walks you through with pretty good Diagrams, cartoons, illustrations. Not long, but, you know, 4 to 8 minutes or so I think is the average length of these videos what this all actually means, like what it actually looks like inside your body. So for me, as an information junkie, that was pretty cool that you have the education piece baked in. But then there's also this list of foods like like the foods that would be ideal for weight loss, and the foods that would be ideal for nutrient density and overall health. So you can actually look through that, create your grocery shopping list that I actually wanted to ask you this. If you've thought about this much, potentially you could take that. And either using GPT or AI, create an actual meal plan and or done for you grocery shopping list. Even to the point. Now it's my understanding with with smart grocery shopping, even though I'm a little bit of a Luddite in that regard, that you could actually kind of like when you do a Whole Foods order right now, show up and have your grocery bags full of the exact things that you would need. That's technically feasible, right?

Well, let me just tell you what I'm most excited about. Right? This was one of the largest investments I have ever made as a on a private equity basis. And when I made it, we did extensive research. This is all triple peer reviewed data. This has been going on for 12 years. I wanted to move the business from kind of what we were doing to a life sciences organization. Right. And I was on the hunt all over the world, and I found this platform. And it's so funny because I also sit on a lot of panels of leading healthcare experts from all over the world talking about the future. And I had just been at a milken event in LA, and he had a panel of the leading experts, from blood and from dieticians to nutritionists To MDS, to cancer research, to biohacking research. Like it was a huge panel. And one of them said, in ten years from now, you'll be able to walk into a supermarket, scan your QR code, and your basket of precision food based on your genetics will be sitting there waiting for you to pick it up based on your meal plan. And I was thinking, wow, because you and I both know. And we'll get into that in a minute, that when you're ingesting stuff, wherever you are ingesting it, you have no idea what somebody used to grow that stuff. So you could be putting just compounded by putting poisons in your body. Right. And that'll be in a minute. But I was sitting there thinking, wow, you know, that would be so cool. So on my hunt, I started coming across a couple different companies that were researched, life sciences businesses, and they had components, but they didn't have the whole thing. And so I was like, wow, I found the front end of this. Then I found the back end to this. I just need to find the middleware for it. And we were able to go and do a basically a reverse triangulation of multiple companies into one. For our global reverse.

Well, let me just tell you what I'm most excited about. Right? This was one of the largest investments I have ever made as a on a private equity basis. And when I made it, we did extensive research. This is all triple peer reviewed data. This has been going on for 12 years. I wanted to move the business from kind of what we were doing to a life sciences organization. Right. And I was on the hunt all over the world, and I found this platform. And it's so funny because I also sit on a lot of panels of leading healthcare experts from all over the world talking about the future. And I had just been at a milken event in LA, and he had a panel of the leading experts, from blood and from dieticians to nutritionists To MDS, to cancer research, to biohacking research. Like it was a huge panel. And one of them said, in ten years from now, you'll be able to walk into a supermarket, scan your QR code, and your basket of precision food based on your genetics will be sitting there waiting for you to pick it up based on your meal plan. And I was thinking, wow, because you and I both know. And we'll get into that in a minute, that when you're ingesting stuff, wherever you are ingesting it, you have no idea what somebody used to grow that stuff. So you could be putting just compounded by putting poisons in your body. Right. And that'll be in a minute. But I was sitting there thinking, wow, you know, that would be so cool. So on my hunt, I started coming across a couple different companies that were researched, life sciences businesses, and they had components, but they didn't have the whole thing. And so I was like, wow, I found the front end of this. Then I found the back end to this. I just need to find the middleware for it. And we were able to go and do a basically a reverse triangulation of multiple companies into one. For our global reverse.

Triangulation, you.

Triangulation, you.

Take different companies and pull them into a new company basically, and, and, and basically take ownership of the IP as a combination. Um, and Carnal Adventures. I put this together with my CFO, Eddie, and my wife, Natalie, and it was an extensive negotiation, but we put it all together and we rolled it out and announced it in April. And that was a little clunky right now, because we're building the tech, we're building the interfaces, we're building the streamlining, uh, the multiple data points and integrating into other people's technologies. But my vision is you will have an app on your phone, it'll have your meal plan, it'll have your training plan, it'll have your genetics, it'll update it with your blood. And you can walk in and you can do this today, by the way, you can walk into one of our locations, they'll shoot the QR code, and you can get a precision IV based on the nutrients that you need to entirely optimize you. Right?

Take different companies and pull them into a new company basically, and, and, and basically take ownership of the IP as a combination. Um, and Carnal Adventures. I put this together with my CFO, Eddie, and my wife, Natalie, and it was an extensive negotiation, but we put it all together and we rolled it out and announced it in April. And that was a little clunky right now, because we're building the tech, we're building the interfaces, we're building the streamlining, uh, the multiple data points and integrating into other people's technologies. But my vision is you will have an app on your phone, it'll have your meal plan, it'll have your training plan, it'll have your genetics, it'll update it with your blood. And you can walk in and you can do this today, by the way, you can walk into one of our locations, they'll shoot the QR code, and you can get a precision IV based on the nutrients that you need to entirely optimize you. Right?

Like like the equivalent of the supplements, but this time directly into your bloodstream. Totally by anybody who's got an IV knows when you totally bypass gastric absorption, you're getting benefits that you feel right away. And a lot of a lot of people have compromised guts. That's a huge game changer. Or one travel or beat up, jet lagged night out in Vegas. We're in 46 countries now.

Like like the equivalent of the supplements, but this time directly into your bloodstream. Totally by anybody who's got an IV knows when you totally bypass gastric absorption, you're getting benefits that you feel right away. And a lot of a lot of people have compromised guts. That's a huge game changer. Or one travel or beat up, jet lagged night out in Vegas. We're in 46 countries now.

You can get this precision delivered to you in 46 countries. The issue is that's all that technology did. And I'm like, but there's a lot of people that travel. They don't want to carry all this stuff around. They want to make sure they have equally a precision supplementation. So this is where this was created. And all this like I said, all this has been triple peer reviewed. It's been 46 countries. We can do the IVs. We can deliver the supplements. The extension you're talking about. Uh, I just I had dinner with John George. He's a friend of mine, Michelin chef, and I was showing him this, and he's like, I could do special recipes and you could ship it to your home. And we guaranteeing the food sources. We're guaranteeing the combination based on your genetics and then upgraded with your blood. Because the beautiful thing about this is once you have the this is the batteries in your Tesla, the blood is all the fluids you put in the areas that still need fluids in order to optimize and run right. You can't not put fluids in certain areas in your Tesla. And so the bloods are the thing you update that calibrate on a regular basis the wear and tear and the optimization once you have the baseline. Yeah.

You can get this precision delivered to you in 46 countries. The issue is that's all that technology did. And I'm like, but there's a lot of people that travel. They don't want to carry all this stuff around. They want to make sure they have equally a precision supplementation. So this is where this was created. And all this like I said, all this has been triple peer reviewed. It's been 46 countries. We can do the IVs. We can deliver the supplements. The extension you're talking about. Uh, I just I had dinner with John George. He's a friend of mine, Michelin chef, and I was showing him this, and he's like, I could do special recipes and you could ship it to your home. And we guaranteeing the food sources. We're guaranteeing the combination based on your genetics and then upgraded with your blood. Because the beautiful thing about this is once you have the this is the batteries in your Tesla, the blood is all the fluids you put in the areas that still need fluids in order to optimize and run right. You can't not put fluids in certain areas in your Tesla. And so the bloods are the thing you update that calibrate on a regular basis the wear and tear and the optimization once you have the baseline. Yeah.

And and we should clarify for people the saliva test is once in a lifetime like like you're unless you're doing some crazy Crispr genetic analysis gene editing stuff. Your your genes are your genes. So the saliva test is once you've got the SNPs and if you add new data from what you've gathered, that can be updated in the books or the digital version of them. But then the blood is what you would do. Whether, you know, some nerds will do it every month, people do it quarterly. I would say annually is at least a pretty good cadence, but you pair that with the blood work. So again, back to what we were talking about. When it comes to what's going on, boots in the streets and the biology, that's how you keep track of of where you're going on an ongoing basis.

And and we should clarify for people the saliva test is once in a lifetime like like you're unless you're doing some crazy Crispr genetic analysis gene editing stuff. Your your genes are your genes. So the saliva test is once you've got the SNPs and if you add new data from what you've gathered, that can be updated in the books or the digital version of them. But then the blood is what you would do. Whether, you know, some nerds will do it every month, people do it quarterly. I would say annually is at least a pretty good cadence, but you pair that with the blood work. So again, back to what we were talking about. When it comes to what's going on, boots in the streets and the biology, that's how you keep track of of where you're going on an ongoing basis.

That's right. Now think about this. You can have precision food. To your point, you could just set up on a subscription with a trusted source. It could be a micro market. So someone who does it in your market, or it could be a national organization or it could be global. We're going to get to a point where we are going to collaborate with these large, um, supermarkets. We will collaborate with restaurants and micro markets. We will collaborate with national organizations where you could literally go and have your food delivered to you. But when you get it, because right now, if I'm going to bring in because we have delivered food to us, right? Because we travel so much, my wife and I, we get the healthy same thing, right? Pretty soon we're going to be getting made for Brandon. Made for Natalie. Just like our supplement.

That's right. Now think about this. You can have precision food. To your point, you could just set up on a subscription with a trusted source. It could be a micro market. So someone who does it in your market, or it could be a national organization or it could be global. We're going to get to a point where we are going to collaborate with these large, um, supermarkets. We will collaborate with restaurants and micro markets. We will collaborate with national organizations where you could literally go and have your food delivered to you. But when you get it, because right now, if I'm going to bring in because we have delivered food to us, right? Because we travel so much, my wife and I, we get the healthy same thing, right? Pretty soon we're going to be getting made for Brandon. Made for Natalie. Just like our supplement.

Yeah. It sounds like you have your templated grocery shopping list. Like, like, a lot of times I'll order Whole Foods to my room and just have it all there when I show up, especially if I'm doing Airbnb and it's, you know, it's coconut yogurt and sardines and avocados and some greens and some sparkling water and regular water and, you know, a little bit of mustard and then some dark chocolate for dessert. Right. It's all and a couple rotisserie chickens. Right. It's the same. But technically I could get way more precise with that based on the information that's here. And you could automate the process of that just showing up 100%.

Yeah. It sounds like you have your templated grocery shopping list. Like, like, a lot of times I'll order Whole Foods to my room and just have it all there when I show up, especially if I'm doing Airbnb and it's, you know, it's coconut yogurt and sardines and avocados and some greens and some sparkling water and regular water and, you know, a little bit of mustard and then some dark chocolate for dessert. Right. It's all and a couple rotisserie chickens. Right. It's the same. But technically I could get way more precise with that based on the information that's here. And you could automate the process of that just showing up 100%.

And imagine being able to do this around the world. Imagine showing up somewhere. In fact, Dana White just landed in Abu Dhabi. He was in Manchester six weeks ago, so I test him. Dana. I've got the team waiting for you at the hotel. Gets his precision. I've. He texted me. I have never felt he gets a lot of IVs from me. I've never felt this good with the.

And imagine being able to do this around the world. Imagine showing up somewhere. In fact, Dana White just landed in Abu Dhabi. He was in Manchester six weeks ago, so I test him. Dana. I've got the team waiting for you at the hotel. Gets his precision. I've. He texted me. I have never felt he gets a lot of IVs from me. I've never felt this good with the.

Differentiator being that I've was customized to this.

Differentiator being that I've was customized to this.

Precision made based on his genetics. And so when you think about your supplementation, your fat or carb blockers, you think about, um, the augmentation with superfoods, because there's also superfoods in here bridging these gaps, these deficiencies you have naturally in your body, in your system. And then compound on that the things that you're ingesting with food sources. The extension on this goes to nutritionists. It goes we don't even haven't even introduced it yet. But imagine a world where you could actually supplement from the inside too, with a beauty button that you could push, and then you could have augmented into your supplementation. Supplements that would, from the inside out, work to make your skin amazing, right? So.

Precision made based on his genetics. And so when you think about your supplementation, your fat or carb blockers, you think about, um, the augmentation with superfoods, because there's also superfoods in here bridging these gaps, these deficiencies you have naturally in your body, in your system. And then compound on that the things that you're ingesting with food sources. The extension on this goes to nutritionists. It goes we don't even haven't even introduced it yet. But imagine a world where you could actually supplement from the inside too, with a beauty button that you could push, and then you could have augmented into your supplementation. Supplements that would, from the inside out, work to make your skin amazing, right? So.

So what you're getting at. I don't recall the name of the gene, but there's one that dictates your recovery status for exercise. Meaning how quickly you are going to recover from an exercise session and your propensity to tendon and ligament based injuries like, let's say, blown out in Achilles or tearing an ACL or something like that. That gene, a big part of it is based on your ability to be able to rebuild fibers in the body and your collagen and elastin production. So what you're saying is that by testing your status for things like collagen, elastin, and let's, let's say hypertrophy or restoration of muscle fibers, you could actually further customize the supplementation based on what you need to rebuild from the inside out, but with the beauty idea behind that being that what's going on with your muscles, your joints, etc. is what's going on with your skin. So you can essentially be building your collagen and elastin, skin elasticity, firmness, hydration, whatever from the inside out, inside out based on your genes.

So what you're getting at. I don't recall the name of the gene, but there's one that dictates your recovery status for exercise. Meaning how quickly you are going to recover from an exercise session and your propensity to tendon and ligament based injuries like, let's say, blown out in Achilles or tearing an ACL or something like that. That gene, a big part of it is based on your ability to be able to rebuild fibers in the body and your collagen and elastin production. So what you're saying is that by testing your status for things like collagen, elastin, and let's, let's say hypertrophy or restoration of muscle fibers, you could actually further customize the supplementation based on what you need to rebuild from the inside out, but with the beauty idea behind that being that what's going on with your muscles, your joints, etc. is what's going on with your skin. So you can essentially be building your collagen and elastin, skin elasticity, firmness, hydration, whatever from the inside out, inside out based on your genes.

Based on your genes made for you. Now this is a little teaser because we're not to market yet. But imagine a world. What do we do with my bottles, guys?

Based on your genes made for you. Now this is a little teaser because we're not to market yet. But imagine a world. What do we do with my bottles, guys?

You'd be a good movie announcer. Brandon. Imagine a world.

You'd be a good movie announcer. Brandon. Imagine a world.

Where are they? No. Where's my lotion.

Where are they? No. Where's my lotion.

Bottle? Beauty bottles.

Bottle? Beauty bottles.

Why were they put away?

Why were they put away?

I had them right here.

I had them right here.

So imagine a world then where you're supplementing from the inside. But then you could can actually have serums made for you for the outside. You have a day serum.

So imagine a world then where you're supplementing from the inside. But then you could can actually have serums made for you for the outside. You have a day serum.

Your name's on here. This is pretty narcissistic, Brandon. And you have a beauty serum. Did you think when you were 20 years old that you'd have a beauty serum named after you?

Your name's on here. This is pretty narcissistic, Brandon. And you have a beauty serum. Did you think when you were 20 years old that you'd have a beauty serum named after you?

I did not. But here's the beautiful thing that you.

I did not. But here's the beautiful thing that you.

Care about a beauty.

Care about a beauty.

Serum. If you. When we launch this. And if you're running on our platform. Because once you do, like you said, this is, once you do it once in a lifetime.

Serum. If you. When we launch this. And if you're running on our platform. Because once you do, like you said, this is, once you do it once in a lifetime.

You've got the genes, you've got the.

You've got the genes, you've got the.

Genes we can continually add on augmenting your supplementation. And now anybody that gets precision creams, everyone's name is going to be on it.

Genes we can continually add on augmenting your supplementation. And now anybody that gets precision creams, everyone's name is going to be on it.

Night day lotion. Incredible.

Night day lotion. Incredible.

So now.

So now.

And it's customized. Meaning? If I were to put yours on my body, I'd probably grow a third eye. Yeah, exactly. Regardless. So. So you you can. You're not doing this yet. But this is.

And it's customized. Meaning? If I were to put yours on my body, I'd probably grow a third eye. Yeah, exactly. Regardless. So. So you you can. You're not doing this yet. But this is.

I'm doing it.

I'm doing it.

Well, you're having it.

Well, you're having it.

We have certain people testing it right now.

We have certain people testing it right now.

How far out are we from that?

How far out are we from that?

Less than six months, dude. And? And I can tell you there's some big brands that are very interested in this, like I'm talking some of the biggest brands in the world. When I was sitting at the Milken Institute and they were talking about using genetics and augmenting it with blood to optimize health and wellness and beauty and longevity. And I was sitting here thinking, why does this world, why do human beings have to wait ten years? What if I could go find the best of the best around the world, put it all together because that's my expertise, and bring it to the market. And here we are, literally 12 months later. We are to market precision supplementation, you know, for weight management and weight control. Yeah, you can you can take injections and you can go and spend $700 to $1000 a quarter and manage your weight. Or you could yeah, manage it every day.

Less than six months, dude. And? And I can tell you there's some big brands that are very interested in this, like I'm talking some of the biggest brands in the world. When I was sitting at the Milken Institute and they were talking about using genetics and augmenting it with blood to optimize health and wellness and beauty and longevity. And I was sitting here thinking, why does this world, why do human beings have to wait ten years? What if I could go find the best of the best around the world, put it all together because that's my expertise, and bring it to the market. And here we are, literally 12 months later. We are to market precision supplementation, you know, for weight management and weight control. Yeah, you can you can take injections and you can go and spend $700 to $1000 a quarter and manage your weight. Or you could yeah, manage it every day.

I know you wanted to talk about nutrition quality, but one thing Seeing that we haven't mentioned that I think is important is these are beads. And this is actually something I wanted to ask you which and you know, I know, I know you've you've talked me up as being in this industry for a long time and knowing a lot, but I haven't seen bead based technology like this. Where do you find this and why the beads?

I know you wanted to talk about nutrition quality, but one thing Seeing that we haven't mentioned that I think is important is these are beads. And this is actually something I wanted to ask you which and you know, I know, I know you've you've talked me up as being in this industry for a long time and knowing a lot, but I haven't seen bead based technology like this. Where do you find this and why the beads?

It's a great question. My partner that manufactures this, he had spent the better part of ten years creating this bead process, and he shared in this idea that you should have precision nutrition delivered directly into you. Time released. And so when I went to him, I was referred to him from another friend. And he says, you need to go talk to this guy. So I go and I meet with him and I'm like, I hear. And he's like, yeah, I've got it running. I got a whole line in the back running for clients. I do this for all my super VIPs. He said, but four years ago I was approached by five different countries when Covid hit. To entirely convert my lab to Covid testing because I have the most sophisticated lab in the region, and he goes, I pivoted my lab for humanity. It pulled me off advancing this any further, pivoted my lab for humanity. And I've done a billion and a half dollars in Covid testing in 36 months. Wow. I'm like, okay. And so when he toured me, the lab, I was like, this is probably one of the most sophisticated.

It's a great question. My partner that manufactures this, he had spent the better part of ten years creating this bead process, and he shared in this idea that you should have precision nutrition delivered directly into you. Time released. And so when I went to him, I was referred to him from another friend. And he says, you need to go talk to this guy. So I go and I meet with him and I'm like, I hear. And he's like, yeah, I've got it running. I got a whole line in the back running for clients. I do this for all my super VIPs. He said, but four years ago I was approached by five different countries when Covid hit. To entirely convert my lab to Covid testing because I have the most sophisticated lab in the region, and he goes, I pivoted my lab for humanity. It pulled me off advancing this any further, pivoted my lab for humanity. And I've done a billion and a half dollars in Covid testing in 36 months. Wow. I'm like, okay. And so when he toured me, the lab, I was like, this is probably one of the most sophisticated.

Now I know who was making money when I had to get a Covid test everywhere.

Now I know who was making money when I had to get a Covid test everywhere.

Exactly. But the problem was he had five countries that were sending private jets into him, and he could do the most tests, the fastest with the most accuracy. So he got all these country contracts that overwhelmed him. But he did it for humanity, right? So I came along while he was just starting to wind that down, and I said, well, what's your plans with this? And he says, well, over the next 2 or 3 years, I'm going to wind it back up. And I said, how about I come in joint venture with you, take it to the world. You stay focused on something because they have a whole bunch of platforms that are rolling out for, um, all sorts of medical reasons. It's not just doing this. He has a huge billion dollar company. And I said, how about you give me this, I'll augment it with that and augment it with what we do. I'll put it all together. I'll finance it. You just let me have it. Give me a global exclusive. And he was like, okay, it didn't exactly go that easy. Um, so we manufacture this, um, and and, uh, sorry. So our production for this right now is in Austria, and it is in a world class ISO 9000, even higher standards than that, because the other things that they do in there, he invented these microbeads. And the way he wraps them for timed absorption rate in the gut.

Exactly. But the problem was he had five countries that were sending private jets into him, and he could do the most tests, the fastest with the most accuracy. So he got all these country contracts that overwhelmed him. But he did it for humanity, right? So I came along while he was just starting to wind that down, and I said, well, what's your plans with this? And he says, well, over the next 2 or 3 years, I'm going to wind it back up. And I said, how about I come in joint venture with you, take it to the world. You stay focused on something because they have a whole bunch of platforms that are rolling out for, um, all sorts of medical reasons. It's not just doing this. He has a huge billion dollar company. And I said, how about you give me this, I'll augment it with that and augment it with what we do. I'll put it all together. I'll finance it. You just let me have it. Give me a global exclusive. And he was like, okay, it didn't exactly go that easy. Um, so we manufacture this, um, and and, uh, sorry. So our production for this right now is in Austria, and it is in a world class ISO 9000, even higher standards than that, because the other things that they do in there, he invented these microbeads. And the way he wraps them for timed absorption rate in the gut.

Okay. Got it. So. And of course, these instructions were pretty well spelled out on the supplements box with the with the insert that came with it. Just so people don't get confused. You don't chew these, you literally just, like, funnel them into your mouth, take a glass of water or swallow. I've only been doing it for a few days.

Okay. Got it. So. And of course, these instructions were pretty well spelled out on the supplements box with the with the insert that came with it. Just so people don't get confused. You don't chew these, you literally just, like, funnel them into your mouth, take a glass of water or swallow. I've only been doing it for a few days.

Yeah.

Yeah.

So for me, pretty new to me.

So for me, pretty new to me.

I just took mine. So I'm not going to do them again, but I would. This is what I do. I just, I as soon as I have my first meal I just take this, rip it, go like this, go like that. Hit the water. I've got it now where I barely need to put any water in my mouth and I just swallow the whole thing. And then I do one more to kind of switch around in my mouth, because these microbeads sometimes get up.