Daniel, great to have you here. So let's talk a little bit about how the idea of this precision nutrition platform came about in the first place. What was the inspiration? Yeah.

Daniel, great to have you here. So let's talk a little bit about how the idea of this precision nutrition platform came about in the first place. What was the inspiration? Yeah.

So originally I focused in my career, in my early career on preventive genetics, disease risks that are hidden within our genes. And we then change your lifestyle and your nutrition and so on to prevent disease. And so it became very clear that nutrition is a very, very important factor in our health. And since I'm a molecular biologist and biotechnologist, I'm in the world of genes. And it just became clear that there are so many nuances in our genes that change the normal recommendations of what we should be eating, what's healthy for us, and so on. And so that evolved into precision nutrition plans, where we just look at all of the scientifically valid genes that influence your interaction with certain foods And create meal plans. So out of that, this thing evolved over 15 years. And today we're at a very comprehensive, very powerful new genetic test that gives you insights that no other tests can do.

So originally I focused in my career, in my early career on preventive genetics, disease risks that are hidden within our genes. And we then change your lifestyle and your nutrition and so on to prevent disease. And so it became very clear that nutrition is a very, very important factor in our health. And since I'm a molecular biologist and biotechnologist, I'm in the world of genes. And it just became clear that there are so many nuances in our genes that change the normal recommendations of what we should be eating, what's healthy for us, and so on. And so that evolved into precision nutrition plans, where we just look at all of the scientifically valid genes that influence your interaction with certain foods And create meal plans. So out of that, this thing evolved over 15 years. And today we're at a very comprehensive, very powerful new genetic test that gives you insights that no other tests can do.

But when you think about how much energy, effort, money science has gone into where you're at 15 years later with this precision platform, walk us through kind of the evolution, like what was all involved, because I've been to the facility, I've been to your lab, I've seen the science. But for the average person who is listening to this, it could sound easy. Oh, do a genetic test. It tells you the kind of things you should eat or drink. Like how involved is this? Yeah.

But when you think about how much energy, effort, money science has gone into where you're at 15 years later with this precision platform, walk us through kind of the evolution, like what was all involved, because I've been to the facility, I've been to your lab, I've seen the science. But for the average person who is listening to this, it could sound easy. Oh, do a genetic test. It tells you the kind of things you should eat or drink. Like how involved is this? Yeah.

So 15 years of development. Our very first version was it was okay, but it didn't show any results. So I'll give you an example. Our first test on weight management told people you're carbohydrate sensitive and another person is fat sensitive. and exercise is the best strategy to lose weight. So the first report was 40 pages, I think, and people were happy with with the information. And then when we asked them two years later, how much weight did you lose? Nobody lost weight. So we realized the science is right, but the 40 pages are just telling you what's in your genes is not good enough. You need plans. You need food lists and ways of how to take this information. Put it into action. So. So this test evolved from 40 pages, no results to 15 years later. Um, I think this is around 200 pages now. And suddenly we got really good results, really, really good feedback. And it actually prompted me to do a study, an internal study where we recruited 300 people and we gave them the normal nutritional guidelines. So, you know, the rules eat less, exercise more, eat healthy. So they did that for three weeks. And, um, they filled out a questionnaire every day and they did lose some weight. Then we had A22 week break, and then we did a genetic study. So everybody got their own genetic results. And they did that for three weeks as well. So the same people lost around. It was around £3 in the first section and it was £7 in the second section. So the same people lost around 2.4 times more weight. So that was when I realized, okay, we've got something. It's it does produce results. Um, and we've always traditionally worked with, with people who used it as a tool rather than just an online genetic test. So a tool means if a nutritionist uses it to make you lose weight, it needs to perform. It doesn't need to be a good marketing story, it needs to perform. All the business model doesn't work. And that's why we put so much effort into continuous improvements. So I think we're at 700 improvements since 15 years. And whenever we get feedback that people don't understand something, we we change it. And when we improve it. So it's it's continuously evolving and it will evolve into the future.

So 15 years of development. Our very first version was it was okay, but it didn't show any results. So I'll give you an example. Our first test on weight management told people you're carbohydrate sensitive and another person is fat sensitive. and exercise is the best strategy to lose weight. So the first report was 40 pages, I think, and people were happy with with the information. And then when we asked them two years later, how much weight did you lose? Nobody lost weight. So we realized the science is right, but the 40 pages are just telling you what's in your genes is not good enough. You need plans. You need food lists and ways of how to take this information. Put it into action. So. So this test evolved from 40 pages, no results to 15 years later. Um, I think this is around 200 pages now. And suddenly we got really good results, really, really good feedback. And it actually prompted me to do a study, an internal study where we recruited 300 people and we gave them the normal nutritional guidelines. So, you know, the rules eat less, exercise more, eat healthy. So they did that for three weeks. And, um, they filled out a questionnaire every day and they did lose some weight. Then we had A22 week break, and then we did a genetic study. So everybody got their own genetic results. And they did that for three weeks as well. So the same people lost around. It was around £3 in the first section and it was £7 in the second section. So the same people lost around 2.4 times more weight. So that was when I realized, okay, we've got something. It's it does produce results. Um, and we've always traditionally worked with, with people who used it as a tool rather than just an online genetic test. So a tool means if a nutritionist uses it to make you lose weight, it needs to perform. It doesn't need to be a good marketing story, it needs to perform. All the business model doesn't work. And that's why we put so much effort into continuous improvements. So I think we're at 700 improvements since 15 years. And whenever we get feedback that people don't understand something, we we change it. And when we improve it. So it's it's continuously evolving and it will evolve into the future.

And so you think about that's where it started. And here we are now. Um, you've got a huge company that does lots of science for a lot of different areas. Um, when you think about all the work you do and then you think about this precision platform, uh, some of the things you're doing in Covid, you were doing all the Covid testing for multiple countries because you were such a you were a well-known, prestigious lab. And and that kind of, I think, grabbed your attention for a period of time. Yeah. And now you're back, back into the precision platform with us. And we're looking at a global expansion here for ten health. It's been a phenomenal partnership. And having you as our chief scientific officers is is such a blessing for us. When you think about the reach and the potential, and I know I've been all over the world, and when I talk about what we have and I show our reports, most people are like, we knew this was coming, but we thought it'd be five years out. Mm. So the fact that we're on the very front end of this cutting edge technology and that it's a global reach, when you think about the impact that we could create around the world on people's health and wellness, is what's for you personally to see this actually starting to move? What does it feel like for you to go 15 years? And here we are. We're finally getting it into the marketplace on a broad scale. Talk a little bit about your personal satisfaction.

And so you think about that's where it started. And here we are now. Um, you've got a huge company that does lots of science for a lot of different areas. Um, when you think about all the work you do and then you think about this precision platform, uh, some of the things you're doing in Covid, you were doing all the Covid testing for multiple countries because you were such a you were a well-known, prestigious lab. And and that kind of, I think, grabbed your attention for a period of time. Yeah. And now you're back, back into the precision platform with us. And we're looking at a global expansion here for ten health. It's been a phenomenal partnership. And having you as our chief scientific officers is is such a blessing for us. When you think about the reach and the potential, and I know I've been all over the world, and when I talk about what we have and I show our reports, most people are like, we knew this was coming, but we thought it'd be five years out. Mm. So the fact that we're on the very front end of this cutting edge technology and that it's a global reach, when you think about the impact that we could create around the world on people's health and wellness, is what's for you personally to see this actually starting to move? What does it feel like for you to go 15 years? And here we are. We're finally getting it into the marketplace on a broad scale. Talk a little bit about your personal satisfaction.

Yeah. So I'm a technology freak. So all all I ever did for the 15 years that that that I've run the company was develop new technologies to improve technologies. Marketing is not my thing. I like to tinker. And it's not just genetic technologies, but also personalizing supplements. That's new machines that we had to build. We built prototypes, we improved it. Cosmetics is another one. So? So there are lots of lots of nuances of things that we need to improve over time. So I feel like I've built the technologies for our partnership to come along so I can focus on making them better, even more products, better products improve things. And I think this is really, really exciting. Uh tenex does a phenomenal job to bring these technologies to the people, and I'm proud to be part of it. And that the things that I've worked so hard on me and my team, um, they are reaching a global audience. It's awesome.

Yeah. So I'm a technology freak. So all all I ever did for the 15 years that that that I've run the company was develop new technologies to improve technologies. Marketing is not my thing. I like to tinker. And it's not just genetic technologies, but also personalizing supplements. That's new machines that we had to build. We built prototypes, we improved it. Cosmetics is another one. So? So there are lots of lots of nuances of things that we need to improve over time. So I feel like I've built the technologies for our partnership to come along so I can focus on making them better, even more products, better products improve things. And I think this is really, really exciting. Uh tenex does a phenomenal job to bring these technologies to the people, and I'm proud to be part of it. And that the things that I've worked so hard on me and my team, um, they are reaching a global audience. It's awesome.

It's hard for me to picture this for paint the right picture for the audience listening or watching this, but the precision in which the supplements, the genetic test, the amount of different type of materials that can go into the precision Decision supplementation process. Packaging process. The real time manufacturing process. Walk a little bit through how you even thought to design all these. Yeah.

It's hard for me to picture this for paint the right picture for the audience listening or watching this, but the precision in which the supplements, the genetic test, the amount of different type of materials that can go into the precision Decision supplementation process. Packaging process. The real time manufacturing process. Walk a little bit through how you even thought to design all these. Yeah.

So it always began with us trying to outsource to some some contract manufacturers. And um, we found that it's too slow, too expensive. Lots of problems. Certain nutrients don't work. Unreliable and so on. So. So after our first attempts to personalize through external manufacturers, we realized that if we want to do this right, we need to develop it ourselves. And then our first approach was, well, let's just make 20 different supplements and give everyone the best fit. Mhm. Um, that was very wishful thinking because the reality is we're looking at more than 50 genes that influence your supplement requirements. So there are more than 700 trillion potential different outcomes. And it's not just just give everyone the maximum dose. That doesn't work, because statistically, out of 20 nutrients that you might take, one is actually harmful for you. Two are useless due to your genetics. You should be taking something else that does the same thing and the rest is at the wrong dose. And so we realized if we want to do this right, we need a technology where we can take every single nutrient and personalize it down to the microgram. We can exclude it, replace it, and increase or decrease the dose. And then we thought, okay, how can we do this. So one approach which I would have loved was liquid vitamins. Because technologically, technologically it's very easy to to personalize liquids. You can take very small amounts, mix them together and everything's fine. But the problem is that certain nutrients in solution begin reacting with each other. So it's typically vitamins and minerals. Mineral winds, vitamins is broken down. So that's not a good solution. They taste horrible. So vitamins are usually very bitter or nutrients are very bitter. So so so drinking it is the worst possible experience and some even don't dissolve. And you have sediments and so on. So liquid was out uh, out of the question. The next one was uh, let's do powders, uh, personalized, add different powders of different nutrients and mix it. The problem there is that certain nutrients are known to interact and block each other. One example is calcium and zinc. You should never take them together. Typically, nutritionists will tell you take one in the morning and the other one in the evening. The problem is that both nutrients take the same uptake channels in your intestine, but there's usually much more calcium, so it blocks zinc uptake. You don't take up any zinc. So if you go for powders, that's exactly what happens. And it doesn't matter if it's a powder that you mix in a drink or put in a capsule, that's just the problem. They block each other. And so we we realized if we want to give both nutrients at the same time, we need to delay the release. And so we came up with these little microbeads, These little they're actually little cellulose structures that are built in such a way that we can determine when which nutrient is released. So we have zinc microbeads and we have calcium microbeads. You take them together. Zinc is at least released immediately. The body takes it up hours later somewhere else in your intestine, calcium starts to be released. So we've separated it and you can suddenly absorb both at the same time. So that's one advantage. Another one is certain nutrients support each other during uptake. So calcium and calcium and vitamin D for example. So what do we do. We put them both in the same microbead. So wherever calcium is released between these also released. So it's optimal uptake. And the last thing is um certain nutrients have a very short half life. This means if I take a gram of vitamin C, it spikes my blood bloodstream, and then half an hour later, half of it is gone again. It has a half life of 30 minutes, half an hour later, half of it is gone again. So you're down to a quarter gram. So what happens if you apply it in the wrong way? You have an overdose and then a few hours later you're already below the baseline again. So how how do you solve this? By simulating that you're eating fruit all day and that is slow release. So the microbeads will release small amounts of vitamin C over many hours throughout the whole day. So that way you're continuously supplied. And so so all of these biological aspects for for personalisation were important for us. And so we came up with this microbead structure. It's very intuitive. We had to develop the technology ourselves. Um, and yeah, essentially years and years of improvement went into this. First they tasted really bitter. So we developed a system where we coat them in beeswax and the release spectrum was improved. And yeah, overall that's that's been years and years of improvement. And I think we can be very proud of where we are today. But it's still going to improve in the future. Yeah.

So it always began with us trying to outsource to some some contract manufacturers. And um, we found that it's too slow, too expensive. Lots of problems. Certain nutrients don't work. Unreliable and so on. So. So after our first attempts to personalize through external manufacturers, we realized that if we want to do this right, we need to develop it ourselves. And then our first approach was, well, let's just make 20 different supplements and give everyone the best fit. Mhm. Um, that was very wishful thinking because the reality is we're looking at more than 50 genes that influence your supplement requirements. So there are more than 700 trillion potential different outcomes. And it's not just just give everyone the maximum dose. That doesn't work, because statistically, out of 20 nutrients that you might take, one is actually harmful for you. Two are useless due to your genetics. You should be taking something else that does the same thing and the rest is at the wrong dose. And so we realized if we want to do this right, we need a technology where we can take every single nutrient and personalize it down to the microgram. We can exclude it, replace it, and increase or decrease the dose. And then we thought, okay, how can we do this. So one approach which I would have loved was liquid vitamins. Because technologically, technologically it's very easy to to personalize liquids. You can take very small amounts, mix them together and everything's fine. But the problem is that certain nutrients in solution begin reacting with each other. So it's typically vitamins and minerals. Mineral winds, vitamins is broken down. So that's not a good solution. They taste horrible. So vitamins are usually very bitter or nutrients are very bitter. So so so drinking it is the worst possible experience and some even don't dissolve. And you have sediments and so on. So liquid was out uh, out of the question. The next one was uh, let's do powders, uh, personalized, add different powders of different nutrients and mix it. The problem there is that certain nutrients are known to interact and block each other. One example is calcium and zinc. You should never take them together. Typically, nutritionists will tell you take one in the morning and the other one in the evening. The problem is that both nutrients take the same uptake channels in your intestine, but there's usually much more calcium, so it blocks zinc uptake. You don't take up any zinc. So if you go for powders, that's exactly what happens. And it doesn't matter if it's a powder that you mix in a drink or put in a capsule, that's just the problem. They block each other. And so we we realized if we want to give both nutrients at the same time, we need to delay the release. And so we came up with these little microbeads, These little they're actually little cellulose structures that are built in such a way that we can determine when which nutrient is released. So we have zinc microbeads and we have calcium microbeads. You take them together. Zinc is at least released immediately. The body takes it up hours later somewhere else in your intestine, calcium starts to be released. So we've separated it and you can suddenly absorb both at the same time. So that's one advantage. Another one is certain nutrients support each other during uptake. So calcium and calcium and vitamin D for example. So what do we do. We put them both in the same microbead. So wherever calcium is released between these also released. So it's optimal uptake. And the last thing is um certain nutrients have a very short half life. This means if I take a gram of vitamin C, it spikes my blood bloodstream, and then half an hour later, half of it is gone again. It has a half life of 30 minutes, half an hour later, half of it is gone again. So you're down to a quarter gram. So what happens if you apply it in the wrong way? You have an overdose and then a few hours later you're already below the baseline again. So how how do you solve this? By simulating that you're eating fruit all day and that is slow release. So the microbeads will release small amounts of vitamin C over many hours throughout the whole day. So that way you're continuously supplied. And so so all of these biological aspects for for personalisation were important for us. And so we came up with this microbead structure. It's very intuitive. We had to develop the technology ourselves. Um, and yeah, essentially years and years of improvement went into this. First they tasted really bitter. So we developed a system where we coat them in beeswax and the release spectrum was improved. And yeah, overall that's that's been years and years of improvement. And I think we can be very proud of where we are today. But it's still going to improve in the future. Yeah.

When you think about all this precision release things not interfering with each other, having to figure out how to get that to work while you take it, take it once versus I mean, at some point I was taking almost a jar of items a day. And it's very difficult to me choking down all these different vitamins. And I think if you take what I take today under our process and put it next to what I used to take, it would be a jar about this big, like one of those little jam jars, and it would be about two thirds full of handfuls of stuff that I'd have to take. And now I'm taking one packet and it has the precision dosage. It has the right elements in it, and it's based on my own personalized situation. What do you see in the 7 trillion different configurations? 700,000,000,000,700 trillion different configurations for each human being? Exactly. So when people are saying to me, okay, this can't be this hard, or how complex is this? Or why wouldn't you just take a few handful of regular vitamins? Right? I want you to repeat what you said about the percentages of the wrong thing, the things, and then and then elaborate a little bit on when you were doing testing of other people's supplements that were made anywhere in the world. What you were finding was in those supplements that actually was harmful for the average human. Yeah.

When you think about all this precision release things not interfering with each other, having to figure out how to get that to work while you take it, take it once versus I mean, at some point I was taking almost a jar of items a day. And it's very difficult to me choking down all these different vitamins. And I think if you take what I take today under our process and put it next to what I used to take, it would be a jar about this big, like one of those little jam jars, and it would be about two thirds full of handfuls of stuff that I'd have to take. And now I'm taking one packet and it has the precision dosage. It has the right elements in it, and it's based on my own personalized situation. What do you see in the 7 trillion different configurations? 700,000,000,000,700 trillion different configurations for each human being? Exactly. So when people are saying to me, okay, this can't be this hard, or how complex is this? Or why wouldn't you just take a few handful of regular vitamins? Right? I want you to repeat what you said about the percentages of the wrong thing, the things, and then and then elaborate a little bit on when you were doing testing of other people's supplements that were made anywhere in the world. What you were finding was in those supplements that actually was harmful for the average human. Yeah.

So depending on your genes, nutrients can have different effects. Um, one example is iron. Some people need iron because that they don't absorb enough of it. And other people have the genes that they absorb too much iron. So that's already one example where a nutrient can be helpful and healthy for one person and actually be unhealthy for another person. And that's one of the cases with certain genes. Iron is bad for you and other genes. Iron is good for you. So that's one aspect where where genetics just turns it around and conventional wisdom is out the window, because you would think iron is a supplement. I can take it and it's healthy. Another one is omega three fatty acids. I have those genes, for example, where you would usually think if you take omega three and fish oil capsules that your cholesterol improves. That's why many people take it. However, certain people have a certain version of a gene and that reverses the effect. So they take omega three and they actually make cholesterol worse. HDL cholesterol specifically. So again, certain genes made are usually healthy substance unhealthy for you for the case of cholesterol. So that's one aspect. Another one is where nutrients remain useless. Um one example is folic acid. It needs to be converted into the active form by a gene to actually have an effect. And um, around 5% people cannot do that at all. So one inch 20 people that takes folic acid cannot activate it, so it's useless. It's a waste of money and we're actually missing the function that it should should fulfill. So what's the solution? You take the active form methylfolate that goes around this genetic deficiency, and you just go straight to to where you want it and with the right effect. Another one is coenzyme Q10. It's a very popular substance for anti-aging purposes. It protects from aging, but only if a certain gene activates it. So I ran the numbers on customers. And statistically, out of 20 nutrients that you might buy off the shelf in the supermarket, statistically one of them is bad, two are useless and should be replaced with something else with the same function, and the rest is at the wrong dose. And this is something that our technology can.

So depending on your genes, nutrients can have different effects. Um, one example is iron. Some people need iron because that they don't absorb enough of it. And other people have the genes that they absorb too much iron. So that's already one example where a nutrient can be helpful and healthy for one person and actually be unhealthy for another person. And that's one of the cases with certain genes. Iron is bad for you and other genes. Iron is good for you. So that's one aspect where where genetics just turns it around and conventional wisdom is out the window, because you would think iron is a supplement. I can take it and it's healthy. Another one is omega three fatty acids. I have those genes, for example, where you would usually think if you take omega three and fish oil capsules that your cholesterol improves. That's why many people take it. However, certain people have a certain version of a gene and that reverses the effect. So they take omega three and they actually make cholesterol worse. HDL cholesterol specifically. So again, certain genes made are usually healthy substance unhealthy for you for the case of cholesterol. So that's one aspect. Another one is where nutrients remain useless. Um one example is folic acid. It needs to be converted into the active form by a gene to actually have an effect. And um, around 5% people cannot do that at all. So one inch 20 people that takes folic acid cannot activate it, so it's useless. It's a waste of money and we're actually missing the function that it should should fulfill. So what's the solution? You take the active form methylfolate that goes around this genetic deficiency, and you just go straight to to where you want it and with the right effect. Another one is coenzyme Q10. It's a very popular substance for anti-aging purposes. It protects from aging, but only if a certain gene activates it. So I ran the numbers on customers. And statistically, out of 20 nutrients that you might buy off the shelf in the supermarket, statistically one of them is bad, two are useless and should be replaced with something else with the same function, and the rest is at the wrong dose. And this is something that our technology can.

So let's say this again 1 or 2 are bad.

So let's say this again 1 or 2 are bad.

One is bad, one is bad.

One is bad, one is bad.

Two are useless. For your particular body should be.

Two are useless. For your particular body should be.

Replaced with something.

Replaced with something.

And should be replaced. And then what did you say was the.

And should be replaced. And then what did you say was the.

The rest is at the wrong dose.

The rest is at the wrong dose.

The rest are at the wrong dose. And you haven't even got into yet. Who's manufacturing those supplements and what are they actually putting in there?

The rest are at the wrong dose. And you haven't even got into yet. Who's manufacturing those supplements and what are they actually putting in there?

Yeah. I mean, you spoke about the, the jar of, of capsules that you take if your wife takes the same. You both get the same dose just by body weight. That already doesn't make sense. So if somebody has a higher body weight, higher metabolic rate, they need more nutrients. So it's just body weight factors into it. That's a very simple level of of personalization. And then genetics comes in and then bloodwork comes in. If you have too much why put it in. If you have too little no matter what your genes say we need to increase it. So there are lots of factors that can factor into this and and improve it. So a standard pill can only deliver a standard dose for everyone that takes it. But people are so different they cannot fulfill the requirements.

Yeah. I mean, you spoke about the, the jar of, of capsules that you take if your wife takes the same. You both get the same dose just by body weight. That already doesn't make sense. So if somebody has a higher body weight, higher metabolic rate, they need more nutrients. So it's just body weight factors into it. That's a very simple level of of personalization. And then genetics comes in and then bloodwork comes in. If you have too much why put it in. If you have too little no matter what your genes say we need to increase it. So there are lots of factors that can factor into this and and improve it. So a standard pill can only deliver a standard dose for everyone that takes it. But people are so different they cannot fulfill the requirements.

And sometimes depending on who manufactured that standard bill, it can have poison in it, depending on which manufacturer did it and where in the country, they can be putting anything into that bottle. Has there ever been a study done on general supplements? And if the materials that they're putting in it are actually potentially an unsafe or harmful for people?

And sometimes depending on who manufactured that standard bill, it can have poison in it, depending on which manufacturer did it and where in the country, they can be putting anything into that bottle. Has there ever been a study done on general supplements? And if the materials that they're putting in it are actually potentially an unsafe or harmful for people?

Um, there have been there have been reports when doping substances showed up in supplements where they should not. Yeah. Um, quality control generally in the supplement industry is quite strict. The FDA is is doing post-market surveillance. So they've visited our facility and they give requirements for quality control. Uh, we we are in Europe, in Austria. So we have European quality control systems and quality control, um, certifications for that. So a lot of effort goes into it. And actually the quality control testing is actually quite a big factor in the supplements that we make, because every single powder that we purchase goes through a number of lab tests and quality control tests. So just one raw material. And then we have around 15 different raw materials. So there's a lot of testing just for that. The next step is we create the microbeads, the combinations that will encapsulate the nutrients. They go through another round of quality control. And then in the end the final product goes on to quality control again. So there are more than 100 lab tests that are being done on every single pack that goes out the door. It's just a huge amount of testing, and this allows us to create extremely accurate doses, because usually the supplement industry, um, I'm not quite sure about American rules in Europe. It's if you say 100 micrograms are on the in the daily sachet, you can go 20% below and 40% above and it's still legal. But if you have this sort of inaccuracy, why personalize. So we we actually our technology allows us to go to 2% of where we want to be from sachet to sachet. So that's only possible with the with extensive and extreme quality control testing to make sure the product is the quality we want.

Um, there have been there have been reports when doping substances showed up in supplements where they should not. Yeah. Um, quality control generally in the supplement industry is quite strict. The FDA is is doing post-market surveillance. So they've visited our facility and they give requirements for quality control. Uh, we we are in Europe, in Austria. So we have European quality control systems and quality control, um, certifications for that. So a lot of effort goes into it. And actually the quality control testing is actually quite a big factor in the supplements that we make, because every single powder that we purchase goes through a number of lab tests and quality control tests. So just one raw material. And then we have around 15 different raw materials. So there's a lot of testing just for that. The next step is we create the microbeads, the combinations that will encapsulate the nutrients. They go through another round of quality control. And then in the end the final product goes on to quality control again. So there are more than 100 lab tests that are being done on every single pack that goes out the door. It's just a huge amount of testing, and this allows us to create extremely accurate doses, because usually the supplement industry, um, I'm not quite sure about American rules in Europe. It's if you say 100 micrograms are on the in the daily sachet, you can go 20% below and 40% above and it's still legal. But if you have this sort of inaccuracy, why personalize. So we we actually our technology allows us to go to 2% of where we want to be from sachet to sachet. So that's only possible with the with extensive and extreme quality control testing to make sure the product is the quality we want.

So when people talk, because I get asked, you know, they're like, oh, where's this coming from? And everything? And I try to explain the facility. I'd like you to repeat just for our audience and for our, our ten-x health clients. Um, I'd like you to repeat the rigorous not only testing that you do in the facility, but the regulations before you can even ship something out. Mhm.

So when people talk, because I get asked, you know, they're like, oh, where's this coming from? And everything? And I try to explain the facility. I'd like you to repeat just for our audience and for our, our ten-x health clients. Um, I'd like you to repeat the rigorous not only testing that you do in the facility, but the regulations before you can even ship something out. Mhm.

Yeah. So, so we are producing in Europe. So we're on the European food manufacturing law. We are certified ISO 22,000. So that's that's quality control systems for um for nutritional supplements. And we test every single new raw material that we get a batch of different lab tests, identity pollutants. Um, if it contains burned things and so on. So heavy metal testing and so on. So lots of quality control tests on each one of the raw materials. Then we create the microbead batches. Every batch is being tested again microbiology, load of nutrients and so on. And then it goes into the final product. And if you if you combine or count all of the tests that have been done for one pack that has been sent out, that's more than 100. So it's rigorous testing to make sure we get the perfect product and a perfect quality.

Yeah. So, so we are producing in Europe. So we're on the European food manufacturing law. We are certified ISO 22,000. So that's that's quality control systems for um for nutritional supplements. And we test every single new raw material that we get a batch of different lab tests, identity pollutants. Um, if it contains burned things and so on. So heavy metal testing and so on. So lots of quality control tests on each one of the raw materials. Then we create the microbead batches. Every batch is being tested again microbiology, load of nutrients and so on. And then it goes into the final product. And if you if you combine or count all of the tests that have been done for one pack that has been sent out, that's more than 100. So it's rigorous testing to make sure we get the perfect product and a perfect quality.

At it's precision made for each human being.

At it's precision made for each human being.

It's individually made for every person. So we first create the batches for the nutrients. So we have a huge batch of vitamin C, microbeads and a huge batch for calcium microbeads. So that's not personalized yet. And then we've custom built machines that can then take your recipe and calculate how many grams of vitamin C microbeads do you need in your mix. So the machine automatically doses 30 different microbeads into a big mix that's being mixed, and then that goes into a machine that then puts it into daily sachets and prints your name on it. So every pack is individually made and as unique as you are.

It's individually made for every person. So we first create the batches for the nutrients. So we have a huge batch of vitamin C, microbeads and a huge batch for calcium microbeads. So that's not personalized yet. And then we've custom built machines that can then take your recipe and calculate how many grams of vitamin C microbeads do you need in your mix. So the machine automatically doses 30 different microbeads into a big mix that's being mixed, and then that goes into a machine that then puts it into daily sachets and prints your name on it. So every pack is individually made and as unique as you are.

And that's what makes us unique. I mean, as, as an organization and, and for our clients is that they're getting micro-dosing of the things they need for their body based on their genetics. Then as we start doing their blood, it starts giving us new information. One of the analogies you told me is like, it's like the genetic test is like the batteries to an electric car. You're not going to convert that to gas. It's that's a stable data. But all the fluids that are in the car still need to be checked. They need to be looked at, and they will tell you they will be a lead indicator as to what's going on, but the longevity and reliability of your vehicle. Right. So that analogy stuck in my mind because what you're talking about with the supplementation on the precision side based on genetics. How does Reviewing the blood add to or take away or change what you're doing with just the genetic test.

And that's what makes us unique. I mean, as, as an organization and, and for our clients is that they're getting micro-dosing of the things they need for their body based on their genetics. Then as we start doing their blood, it starts giving us new information. One of the analogies you told me is like, it's like the genetic test is like the batteries to an electric car. You're not going to convert that to gas. It's that's a stable data. But all the fluids that are in the car still need to be checked. They need to be looked at, and they will tell you they will be a lead indicator as to what's going on, but the longevity and reliability of your vehicle. Right. So that analogy stuck in my mind because what you're talking about with the supplementation on the precision side based on genetics. How does Reviewing the blood add to or take away or change what you're doing with just the genetic test.

So one example is vitamin D. Vitamin D is actually a quite interesting substance. Our body can produce it itself if you go out into the sun. And you can also ingest it through supplements, through the right nutrition. And once it once it is in your bloodstream, it actually needs to be recognized by your body to say, okay, we have enough vitamin D, do something healthy. And this recognition is done by a gene called a vitamin D receptor. It essentially builds little structures that look like this. And vitamin D can attach to it. And that then sends a signal to the cell and says, okay, we have vitamin D, do something healthy. That's why deficiency is bad. So um, deficiency no matter your genetics is bad. You should have normal levels. However, um, around half of the population have dysfunctional vitamin D receptor genes. So this this arm that's supposed to attach to vitamin D is malformed. It can still attach vitamin D to some extent, but the signal it sends is very weak, and suddenly a normal amount of vitamin D level in the blood is not sufficient for the healthy process activation. And scientists actually looked at what can you do with this? And it turns out if you increase the vitamin D dose, so much more of this inefficient, uh, attaching to the receptors happens. But in total, the signal that it sends is strong enough again. So that means genetics will tell us do you need a normal amount or a high amount of vitamin D. And we will try to reach the level that is important for you. It doesn't tell us what's your current status. If you're if you're a computer nerd never going out into the sun, it's going to be different than if you're if you're surfer on the beach. So that's something your lifestyle has influenced, your nutrition has influenced. We cannot read that from your genes. We just know you need more or a normal amount. So the blood test comes in and says, now we know you need much more. Are we there yet? And then we realize, okay, it should be a little higher. So the next batch of supplements that we produce takes that information into account and increases it a little more so that overall, we we reach the kind of levels that we were supposed to reach for you.

So one example is vitamin D. Vitamin D is actually a quite interesting substance. Our body can produce it itself if you go out into the sun. And you can also ingest it through supplements, through the right nutrition. And once it once it is in your bloodstream, it actually needs to be recognized by your body to say, okay, we have enough vitamin D, do something healthy. And this recognition is done by a gene called a vitamin D receptor. It essentially builds little structures that look like this. And vitamin D can attach to it. And that then sends a signal to the cell and says, okay, we have vitamin D, do something healthy. That's why deficiency is bad. So um, deficiency no matter your genetics is bad. You should have normal levels. However, um, around half of the population have dysfunctional vitamin D receptor genes. So this this arm that's supposed to attach to vitamin D is malformed. It can still attach vitamin D to some extent, but the signal it sends is very weak, and suddenly a normal amount of vitamin D level in the blood is not sufficient for the healthy process activation. And scientists actually looked at what can you do with this? And it turns out if you increase the vitamin D dose, so much more of this inefficient, uh, attaching to the receptors happens. But in total, the signal that it sends is strong enough again. So that means genetics will tell us do you need a normal amount or a high amount of vitamin D. And we will try to reach the level that is important for you. It doesn't tell us what's your current status. If you're if you're a computer nerd never going out into the sun, it's going to be different than if you're if you're surfer on the beach. So that's something your lifestyle has influenced, your nutrition has influenced. We cannot read that from your genes. We just know you need more or a normal amount. So the blood test comes in and says, now we know you need much more. Are we there yet? And then we realize, okay, it should be a little higher. So the next batch of supplements that we produce takes that information into account and increases it a little more so that overall, we we reach the kind of levels that we were supposed to reach for you.

So if you think about it this way, the longer you do it, once you establish your baseline, the longer you're on the supplements, the precision of the supplements, and the more often you do the blood work, it continually calibrates. So on the supplementation manufacturing side, we're either adding or deleting what's happening in real time versus what is a stable datum for your body.

So if you think about it this way, the longer you do it, once you establish your baseline, the longer you're on the supplements, the precision of the supplements, and the more often you do the blood work, it continually calibrates. So on the supplementation manufacturing side, we're either adding or deleting what's happening in real time versus what is a stable datum for your body.

Absolutely. So your genetics will stay the same, but your status quo Christmas, your blood work is all over the place that will factor into it so continuously. New, newly available data will always change the the the the dosage. Also, as you get older your requirement changes as well. So genes stay the same, but the problems that the genes cause are becoming more relevant. So as you get a year older, the the dosage will change a little. So if you take it for ten years, you can be sure that the the last package that you've received takes newer science, newest information about you, new blood work all of that into account and creates a perfect product just for you. So it evolves with you.

Absolutely. So your genetics will stay the same, but your status quo Christmas, your blood work is all over the place that will factor into it so continuously. New, newly available data will always change the the the the dosage. Also, as you get older your requirement changes as well. So genes stay the same, but the problems that the genes cause are becoming more relevant. So as you get a year older, the the dosage will change a little. So if you take it for ten years, you can be sure that the the last package that you've received takes newer science, newest information about you, new blood work all of that into account and creates a perfect product just for you. So it evolves with you.

And that's just we're just talking about the nutritional side, because this science you've advanced it to where there's a performance side, there's a beauty side. Can you talk a little bit about the additional things that we can do with the science for human beings?

And that's just we're just talking about the nutritional side, because this science you've advanced it to where there's a performance side, there's a beauty side. Can you talk a little bit about the additional things that we can do with the science for human beings?

Yeah. So so the current precision genetic test covers healthy nutrition weight management. So two different aspects. You can just focus on one if you don't want to lose weight. Doesn't matter. So so that's what we're covering now. But there are so many more opportunities of what we can do. So one is athletic performance. So we're actually creating a product that's going to be launched soon where we look at your innate genetic talents. And for example, there is one gene that determines if you're a good sprinter, a short term athlete or a marathon runner. And it turns out that Olympic sprinters, they all have the stringent genes. So many people try it. Some have the marathon genes, but they just get filtered out by the process. So we are born with certain talents. And I mean just just look at the concept of a basketball player with short legs. Genes matter in exercise or in performance. So so that's something that we're looking at how to eat. Right. What kind of nutrients you need for for the perfect performance. How to train right. Train for muscle growth, for muscle strength or endurance. How your genes influence certain blood parameters that are relevant for exercise. You can modify your risk of injury. So we have around 20 different types of injury. And certain gene defects. Make it five times more likely that you have this type of injury. And actually there's an interesting study that looked at soccer players. And the ones with a certain gene defect played 28% fewer matches than other ones due to injuries. Wow. So that's one small genetic letter that changes your career in that area. So you can take preventive measures to to prevent these injuries. So so that's one really, really interesting exciting one that we're working on. Another one is beauty. So skincare routine is something where genes also play a role. And we are already doing that with sunscreen to some extent because some people have very sensitive skin and others have insensitive skin, and some take very, very strong sunscreen and the other ones hardly at all, or very low light protective factor. So that's already genetic personalization because the sensitivities of your skin is a genetic aspect. And we're looking at more than 20 different aspects in, in in along those lines where where they influence how your skin ages. And if we see a genetic issue in that respect, we have certain nutrients that we can use to to counteract this genetic deficiency. And so we developed the genetic test and the technology to actually personalize skincare, just like the precision supplements. So so you goes in is just so.

Yeah. So so the current precision genetic test covers healthy nutrition weight management. So two different aspects. You can just focus on one if you don't want to lose weight. Doesn't matter. So so that's what we're covering now. But there are so many more opportunities of what we can do. So one is athletic performance. So we're actually creating a product that's going to be launched soon where we look at your innate genetic talents. And for example, there is one gene that determines if you're a good sprinter, a short term athlete or a marathon runner. And it turns out that Olympic sprinters, they all have the stringent genes. So many people try it. Some have the marathon genes, but they just get filtered out by the process. So we are born with certain talents. And I mean just just look at the concept of a basketball player with short legs. Genes matter in exercise or in performance. So so that's something that we're looking at how to eat. Right. What kind of nutrients you need for for the perfect performance. How to train right. Train for muscle growth, for muscle strength or endurance. How your genes influence certain blood parameters that are relevant for exercise. You can modify your risk of injury. So we have around 20 different types of injury. And certain gene defects. Make it five times more likely that you have this type of injury. And actually there's an interesting study that looked at soccer players. And the ones with a certain gene defect played 28% fewer matches than other ones due to injuries. Wow. So that's one small genetic letter that changes your career in that area. So you can take preventive measures to to prevent these injuries. So so that's one really, really interesting exciting one that we're working on. Another one is beauty. So skincare routine is something where genes also play a role. And we are already doing that with sunscreen to some extent because some people have very sensitive skin and others have insensitive skin, and some take very, very strong sunscreen and the other ones hardly at all, or very low light protective factor. So that's already genetic personalization because the sensitivities of your skin is a genetic aspect. And we're looking at more than 20 different aspects in, in in along those lines where where they influence how your skin ages. And if we see a genetic issue in that respect, we have certain nutrients that we can use to to counteract this genetic deficiency. And so we developed the genetic test and the technology to actually personalize skincare, just like the precision supplements. So so you goes in is just so.

Depending on the skin type I had and the things that were working for me in my body or working against me for my body, I can literally take that test as well. We've already actually done it. I can activate it, but it's a new test on your side. But but once they do the one test, you can activate that. And that would tell you to add stuff to their existing ad supplementation to their existing supplementation. Absolutely. That would work. The way my little brain uses it is it's working for your skin from the inside out. While you're precision manufacturing lotions that are working on your skin from the outside in. Is that correct? Absolutely.

Depending on the skin type I had and the things that were working for me in my body or working against me for my body, I can literally take that test as well. We've already actually done it. I can activate it, but it's a new test on your side. But but once they do the one test, you can activate that. And that would tell you to add stuff to their existing ad supplementation to their existing supplementation. Absolutely. That would work. The way my little brain uses it is it's working for your skin from the inside out. While you're precision manufacturing lotions that are working on your skin from the outside in. Is that correct? Absolutely.

We're attacking the genetic issue that we identified from the outside and from the inside with the right nutrients, so some nutrients can penetrate through the skin. So they go into the skincare. Some others cannot. So there's no point in applying it to the skin. So again with the microbeads they go into your existing supplement. If we activate that it just adds to your current supplement. And if you take it daily, you're applying the same nutrients from the inside to fight the issue from both sides. Let me let me give you an interesting example. So collagen is you can imagine collagen as sort of wires or structural strands in your skin that cells can hold on to. Now your body continuously produces new collagen. So we need to get rid of the old collagen. And there is a gene called MMP one that comes in and cuts it up and makes space for new collagen and keeps it all fresh. Now there is a very interesting genetic defect that supercharges the function of this gene. So it doesn't not break down collagen and it does it much too fast. So what happens is your body breaks down all of the structural collagen. The new collagen is being produced, but it's much too slow. So actually your collagen amount goes down with age. And that explains why some people look older than they are and others do not. That's those are small genetic differences. So what can you do when you have super active collagen breakdown genes? It turns out that certain nutrients can help reduce their function. And that's a lutein. That's antioxidants and vitamin C, vitamin E, and so on. So if we see this genetic defect, we know collagen breakdown is an issue. We apply very high doses of the nutrients from the outside and also from the inside. The supplements. We reduce this overactive gene, and we're back to normal. Collagen breakdown. So? So those are the nuances. People have different genetic issues. And we can use certain strategies, including nutrients and skin cream, to counteract these genetic differences.

We're attacking the genetic issue that we identified from the outside and from the inside with the right nutrients, so some nutrients can penetrate through the skin. So they go into the skincare. Some others cannot. So there's no point in applying it to the skin. So again with the microbeads they go into your existing supplement. If we activate that it just adds to your current supplement. And if you take it daily, you're applying the same nutrients from the inside to fight the issue from both sides. Let me let me give you an interesting example. So collagen is you can imagine collagen as sort of wires or structural strands in your skin that cells can hold on to. Now your body continuously produces new collagen. So we need to get rid of the old collagen. And there is a gene called MMP one that comes in and cuts it up and makes space for new collagen and keeps it all fresh. Now there is a very interesting genetic defect that supercharges the function of this gene. So it doesn't not break down collagen and it does it much too fast. So what happens is your body breaks down all of the structural collagen. The new collagen is being produced, but it's much too slow. So actually your collagen amount goes down with age. And that explains why some people look older than they are and others do not. That's those are small genetic differences. So what can you do when you have super active collagen breakdown genes? It turns out that certain nutrients can help reduce their function. And that's a lutein. That's antioxidants and vitamin C, vitamin E, and so on. So if we see this genetic defect, we know collagen breakdown is an issue. We apply very high doses of the nutrients from the outside and also from the inside. The supplements. We reduce this overactive gene, and we're back to normal. Collagen breakdown. So? So those are the nuances. People have different genetic issues. And we can use certain strategies, including nutrients and skin cream, to counteract these genetic differences.

So we literally precision manufactured their skin cream. Yes. We add precision supplements into their supplement pack. And they're getting the proper nutrients for those deficiencies, both from the outside and the inside and working with that.

So we literally precision manufactured their skin cream. Yes. We add precision supplements into their supplement pack. And they're getting the proper nutrients for those deficiencies, both from the outside and the inside and working with that.

Absolutely. And just the skin cream. We have a day serum and a night serum. The one protects, the other one regenerates. Each one of them has 30 billion potential different outcomes. So every product is unique. Is your name on it. And it's just as unique as your requirements.

Absolutely. And just the skin cream. We have a day serum and a night serum. The one protects, the other one regenerates. Each one of them has 30 billion potential different outcomes. So every product is unique. Is your name on it. And it's just as unique as your requirements.

This is incredible. I you know, as I see it all, when I go into your facility, it still takes you know, I've been working together now almost a year. And every time I hear more and see more and visit more. My brain starts to expand as to what this could actually look like. When we get millions of people on this platform over the next few years, and we continue to advance the science, and we're able to study people a year out, two years out, three years out. Because health, wellness and longevity is the mission for Teaneck's health and getting to people before long before they get sick and keep them out of the health care system and keep off drugs, but also help them look amazing, feel amazing, and have an amazing, healthy life. Right. And that's the longevity, um, and anti-aging piece of our business. When you think about and let me ask you this question, I get a lot of people that are getting their reports right now and they're saying, you know, Brandon, this tells me what to do to manage my weight. But what if I actually mean to add stuff because I'm training or I want to have a different physical appearance, or I want to lift heavy? I think the explanation, you already said it, but I want to make sure I call it out in this interview, which is we have the performance equation. And what we would do is say to that person, if you have a different agenda than just normalizing your body, being healthy, being well, feeling great, and you want to actually go into the training mode, you're going to want us to activate performance side of the equation and tell me how that would enhance. If I if I don't tell you that, I just get my general genetic report and I have my weight management system that tells me the data, but I'm somebody who say I want to be a power lifter or a marathon runner or a sprinter or whatever. How does the performance data override the generic data, I guess. Yeah.

This is incredible. I you know, as I see it all, when I go into your facility, it still takes you know, I've been working together now almost a year. And every time I hear more and see more and visit more. My brain starts to expand as to what this could actually look like. When we get millions of people on this platform over the next few years, and we continue to advance the science, and we're able to study people a year out, two years out, three years out. Because health, wellness and longevity is the mission for Teaneck's health and getting to people before long before they get sick and keep them out of the health care system and keep off drugs, but also help them look amazing, feel amazing, and have an amazing, healthy life. Right. And that's the longevity, um, and anti-aging piece of our business. When you think about and let me ask you this question, I get a lot of people that are getting their reports right now and they're saying, you know, Brandon, this tells me what to do to manage my weight. But what if I actually mean to add stuff because I'm training or I want to have a different physical appearance, or I want to lift heavy? I think the explanation, you already said it, but I want to make sure I call it out in this interview, which is we have the performance equation. And what we would do is say to that person, if you have a different agenda than just normalizing your body, being healthy, being well, feeling great, and you want to actually go into the training mode, you're going to want us to activate performance side of the equation and tell me how that would enhance. If I if I don't tell you that, I just get my general genetic report and I have my weight management system that tells me the data, but I'm somebody who say I want to be a power lifter or a marathon runner or a sprinter or whatever. How does the performance data override the generic data, I guess. Yeah.

Yeah, actually, that's a very interesting question because performance or muscle growth is the opposite of what we're we're doing in the weight management. So in the weight management program we're trying to make you eat a full meal, feel full and deliver as few of the bad calories as possible for performance. It's the other way around. We want to deliver the right nutrients, the right building blocks for your muscles in a surplus. So it's a completely different, different question. So if you really have the goal of training and building up muscle, you know, nutrition is going to look completely different to what is in the weight management section. And the report is structured in such a way. Once we have the performance tests as well, you can choose what's important for you. Do you want to lose weight? Look at the columns and the ratings of for foods for weight management. If you don't ignore it, if you ever have a problem in the future, you know you don't change. You can always go back to it and lose weight within ten years from now. So that's just a healthy part of the weight management part. The healthy nutrition part is what's healthy for you. It's not linked to weight management, weight gain or weight loss. It's just what foods contain the fuels that your body needs like you talked about. And the third one is increased performance. And that's just a also some people don't want to gain muscle so they can ignore it and not order it. But it would just change your lifestyle and nutrition to tell you exactly how you should train and how to get the most out of your the effort that you put into training. So improve. Go for the performance. Eat healthy. Go for the nutrition. Lose weight or maintain weight easier. Go for weight management. You can do any combination of these and just pick out what your goals are.

Yeah, actually, that's a very interesting question because performance or muscle growth is the opposite of what we're we're doing in the weight management. So in the weight management program we're trying to make you eat a full meal, feel full and deliver as few of the bad calories as possible for performance. It's the other way around. We want to deliver the right nutrients, the right building blocks for your muscles in a surplus. So it's a completely different, different question. So if you really have the goal of training and building up muscle, you know, nutrition is going to look completely different to what is in the weight management section. And the report is structured in such a way. Once we have the performance tests as well, you can choose what's important for you. Do you want to lose weight? Look at the columns and the ratings of for foods for weight management. If you don't ignore it, if you ever have a problem in the future, you know you don't change. You can always go back to it and lose weight within ten years from now. So that's just a healthy part of the weight management part. The healthy nutrition part is what's healthy for you. It's not linked to weight management, weight gain or weight loss. It's just what foods contain the fuels that your body needs like you talked about. And the third one is increased performance. And that's just a also some people don't want to gain muscle so they can ignore it and not order it. But it would just change your lifestyle and nutrition to tell you exactly how you should train and how to get the most out of your the effort that you put into training. So improve. Go for the performance. Eat healthy. Go for the nutrition. Lose weight or maintain weight easier. Go for weight management. You can do any combination of these and just pick out what your goals are.

And I think that's where people we work with because there's so much data. And depending on your personal goals, that's where you should go into the report. And for those that I'm working with and are like, hey, but we don't want to lose weight, we want to add muscle, we want to train, we want we're bodybuilding, we're this, we're that. Well, then what we'll do is we'll activate the performance report and you'll start adding performance supplementation, precision supplementation into their sachet. And you'll take out the stuff that would be weight management. And you'll put in the stuff that would be performance based. Right. And this is I think, why in an isolated situation, getting your initial report and going, okay, I'm done. I'm just going to order my supplements. I'm not going to do blood work. I'm not going to communicate with the nutritionist. I'm not going to communicate with my doctor. I'm not going to communicate with our our team, our genetics team, or our blood team or our medical team. I'm just assuming I'm done because I have now my supplements. That's a mistaken belief because this is about incremental improvements over what we know the baseline is over the period of time, based on your personal objectives, and your objectives may change from one point to another point. So we have the ability to move into a performance recommendation and precision supplementation. We have the ability to move to beauty and supplementation and precision manufacturing creams. We have the ability to add or delete your precision supplementation based on your blood work. And so this thing is an ever evolving thing. It's not a one time thing. And this is why it's precision. Is that true?

And I think that's where people we work with because there's so much data. And depending on your personal goals, that's where you should go into the report. And for those that I'm working with and are like, hey, but we don't want to lose weight, we want to add muscle, we want to train, we want we're bodybuilding, we're this, we're that. Well, then what we'll do is we'll activate the performance report and you'll start adding performance supplementation, precision supplementation into their sachet. And you'll take out the stuff that would be weight management. And you'll put in the stuff that would be performance based. Right. And this is I think, why in an isolated situation, getting your initial report and going, okay, I'm done. I'm just going to order my supplements. I'm not going to do blood work. I'm not going to communicate with the nutritionist. I'm not going to communicate with my doctor. I'm not going to communicate with our our team, our genetics team, or our blood team or our medical team. I'm just assuming I'm done because I have now my supplements. That's a mistaken belief because this is about incremental improvements over what we know the baseline is over the period of time, based on your personal objectives, and your objectives may change from one point to another point. So we have the ability to move into a performance recommendation and precision supplementation. We have the ability to move to beauty and supplementation and precision manufacturing creams. We have the ability to add or delete your precision supplementation based on your blood work. And so this thing is an ever evolving thing. It's not a one time thing. And this is why it's precision. Is that true?

Absolutely, absolutely. The more data we get, the more it evolves and improves. And since we can get more data over time, it's going to continuously improve and your goals might change. You might even one day say, I'm vegan now, that can have an influence. So all of this information plays a role in in your individual nutrition. And that's what we're trying to capture.

Absolutely, absolutely. The more data we get, the more it evolves and improves. And since we can get more data over time, it's going to continuously improve and your goals might change. You might even one day say, I'm vegan now, that can have an influence. So all of this information plays a role in in your individual nutrition. And that's what we're trying to capture.

And so having a close relationship, which leads us to some of the developments we're doing with technology and things. Because the truth is, if I'm a human being and one day I just want to manage my nutrition and I want to maybe lose weight or manage my weight, and then all of a sudden I decide, hey, you know what? I'm going to go run a mudder. I'm going to go enroll in and do a marathon, and I'm going to spend the next three years learning how to do an Ironman or something. And I change what I want to do. I shouldn't be able to interact on that with an app and say, hey, I moved from this to this to this, and that should tell us what we need to know, which is one of the things I'm telling our clients is, listen, we're going to invest millions of dollars into the interface between each human being and our ability to manufacture and deliver to them precision supplementation, precision care for health, wellness and longevity, which would include personalized strength training or skincare. Things of this nature. Where else can we take this? Mm. Fast forward 20 years. What can we do for the human being?

And so having a close relationship, which leads us to some of the developments we're doing with technology and things. Because the truth is, if I'm a human being and one day I just want to manage my nutrition and I want to maybe lose weight or manage my weight, and then all of a sudden I decide, hey, you know what? I'm going to go run a mudder. I'm going to go enroll in and do a marathon, and I'm going to spend the next three years learning how to do an Ironman or something. And I change what I want to do. I shouldn't be able to interact on that with an app and say, hey, I moved from this to this to this, and that should tell us what we need to know, which is one of the things I'm telling our clients is, listen, we're going to invest millions of dollars into the interface between each human being and our ability to manufacture and deliver to them precision supplementation, precision care for health, wellness and longevity, which would include personalized strength training or skincare. Things of this nature. Where else can we take this? Mm. Fast forward 20 years. What can we do for the human being?

Uh, 20 years from now, the products are going to be, uh, they will have had improvements for 20 years. Once a week, I would say. I hope I can keep up my improving things. I think a lot more genes will go in. Um, so it will become more and more accurate as science grows and learns. And as you said, we've already done all of the gene tests. So for every person we're measuring 32 million genetic variations. So the info is there. Uh, what gene breaks you have is there, but science maybe doesn't even know yet what effect it has. But once it does, we have it. We can add it to the algorithm. So that's something that that will improve. There's so much more potential in the medical field. Um, unique clinicians that guide you through this. But pharmacogenetics is a really big one. So what drugs can I tolerate? What drugs work in me? Which ones are actually harmful for me and cause side effects? All of that real disease prevention, all that goes in therapy. Optimization is a big thing in cancer. So you do a DNA test on cancer and then find out which drugs kill it more efficiently. So so genetics is just just revolutionizing all of these medical fields. Um, yeah. Essentially there will be so many more, more interesting things. Maybe talent testing for where to, where to guide your children, where where they have the talent. So lots of things that I can still think of that could be there in 20 years.

Uh, 20 years from now, the products are going to be, uh, they will have had improvements for 20 years. Once a week, I would say. I hope I can keep up my improving things. I think a lot more genes will go in. Um, so it will become more and more accurate as science grows and learns. And as you said, we've already done all of the gene tests. So for every person we're measuring 32 million genetic variations. So the info is there. Uh, what gene breaks you have is there, but science maybe doesn't even know yet what effect it has. But once it does, we have it. We can add it to the algorithm. So that's something that that will improve. There's so much more potential in the medical field. Um, unique clinicians that guide you through this. But pharmacogenetics is a really big one. So what drugs can I tolerate? What drugs work in me? Which ones are actually harmful for me and cause side effects? All of that real disease prevention, all that goes in therapy. Optimization is a big thing in cancer. So you do a DNA test on cancer and then find out which drugs kill it more efficiently. So so genetics is just just revolutionizing all of these medical fields. Um, yeah. Essentially there will be so many more, more interesting things. Maybe talent testing for where to, where to guide your children, where where they have the talent. So lots of things that I can still think of that could be there in 20 years.

So I had the big question if I would have known that I was prone to have a little hair loss and and our science Alliance was in place ten years ago because people ask me, what happens if you wait longer and longer and longer and longer? They asked me last night. I was with a group of people and they were like, is there an advantage to understanding this science and doing something about it today versus kicking the can and putting it off? So what would you say about starting sooner versus waiting later?

So I had the big question if I would have known that I was prone to have a little hair loss and and our science Alliance was in place ten years ago because people ask me, what happens if you wait longer and longer and longer and longer? They asked me last night. I was with a group of people and they were like, is there an advantage to understanding this science and doing something about it today versus kicking the can and putting it off? So what would you say about starting sooner versus waiting later?

I always compare it to saving for retirement. The sooner you start, the more effective it is. If you just damage your body with the wrong nutrients or wrong food components for 20 years, you're not going to fix that in two years. So start sooner. And, um, yeah, it's just going to do wonders for your health.

I always compare it to saving for retirement. The sooner you start, the more effective it is. If you just damage your body with the wrong nutrients or wrong food components for 20 years, you're not going to fix that in two years. So start sooner. And, um, yeah, it's just going to do wonders for your health.

So there is a compounded effect over a long period of time.

So there is a compounded effect over a long period of time.

Absolutely. Especially in the skin creams, for example, where where we know that the free radicals is a toxic version of oxygen damages your cells. And over the years, this damage just adds up and you start to look older and older. That's something that you can hardly reverse, but you can prevent it. So if you start soon enough, you have the right antioxidants that neutralize them before they can damage you. 20 years from now, you're going to look much younger than than if you don't. So these kind of things add in. Damage needs to be prevented early rather than repaired late.

Absolutely. Especially in the skin creams, for example, where where we know that the free radicals is a toxic version of oxygen damages your cells. And over the years, this damage just adds up and you start to look older and older. That's something that you can hardly reverse, but you can prevent it. So if you start soon enough, you have the right antioxidants that neutralize them before they can damage you. 20 years from now, you're going to look much younger than than if you don't. So these kind of things add in. Damage needs to be prevented early rather than repaired late.

That makes total sense. I think that the big story here. Right. Like if I think about why Ten-x health, why I was so excited about partnering with you and bringing all this research, all this technology, which, by the way, is significantly peer reviewed research. It's not like I'm just not in this in your garage and pushed it out tomorrow. You've been working on this for 15 years. You you have the regulatory authorities coming in and checking and making sure you're doing everything correctly. You have a rigorous testing process. You have a massive database. You have a huge company that can do Lots of advancements with genetics. And this has been your passion. And so when you when you put all that together and then you take the innovator side of you, the guy that wants to just continue to create, create, create create, create. When I met you, I was blown away by what I saw and what you built. And when I think about us accessing millions of human beings who literally are working with us at real time, I mean, Ten-x health has only been around now, basically asserted itself for three years. They have 150,000 active patients. That number could be a million in another three years. And we're getting their blood every three months to every six months. We're getting their genetic information. We're working with them. Peptides, their longevity initiatives, their health initiatives, the amount of data that we could accumulate as we put them on these precision Nutrients as we start helping them with their weight management, as we start working with them on their skin and their quality of life. I'm so freaking excited because last night I was sitting across from a client who says, I've been on your supplements and your regimen now for six weeks. And he said, I'm going to be completely honest with you. I was the most skeptical person you could meet. I have never felt better. And I'm down £12 already and, and and I'm looking at him and he's just glowing and he's like, you don't understand how hard it's been for me to manage my weight. And I've never been more excited in my life than I am right now. And when you hear that from another human being, for whatever reason, and you see the smile on their face, and I sit back and think, hundreds of millions of people on this planet, if we can just show them what's possible, and it's because of the investment you've been making in the science and the dedication to to your lifelong work. Talk a little bit about for you what it's like to wake up every morning because because, you know, entrepreneurs that are successful have to love what they're doing at the end of the day. Otherwise they wouldn't spend as much energy. Every time I see you, you're so excited about some other breakthrough, some other overcoming, some other challenge because you are an entrepreneur innovator. Talk a little bit about what drives you every single day.