Barry Lambert has built not 1, but 3 business empires over the past 4 decades, but he doesn’t consider himself an entrepreneur! Starting out as a 16 year old, who began work at the Commonwealth Bank Taree branch, Lambert went on to create and build Count Financial, a grouping of accountants which he expanded into a large franchise operation. After listing Count Financial on the stock exchange in 2000, he sold it to CBA for $373 million just a decade later. His empire no. 2, CountPlus, among other successes, bought back Count Financial for a meagre $2.5million, after the banking Royal Commission severely battered CBA’s wealth management credentials. Then a dreadful illness that befell his granddaughter led Barry to create his 3rd empire – an international medicinal cannabis business, called Ecofibre, now listed on the ASX. Lessons from this self-described reluctant entrepreneur, about solving problems for others, and why you don’t have to be the best, you just have to be better than your competition.