Most of us will put up walls the moment we realize somebody is trying to sell something to us. Colin and Garrett noticed a stigma towards salespeople, that the general perception is they are pushy and manipulative. 

“But when we ask people who they think of when they hear the greatest salesperson on the planet, the top two answers are Martin Luther King Jr. and Steve Jobs,” says Colin on this week’s episode. They teach how to sell authentically, finding that people will buy from you based on your imperfections. They discuss leading with vulnerability and pathological optimism, being purpose-driven, and giving more than receiving. 



Colin Coggins and Garrett Brown are the authors of The Unsold Mindset: Redefining What It Means to Sell. Follow them on Instagram and Twitter @colinandgarrett. Find them on LinkedIn at linkedin.com/in/colincoggins/ and linkedin.com/in/garrettjbrown/.

Most of us will put up walls the moment we realize somebody is trying to sell something to us. Colin and Garrett noticed a stigma towards salespeople, that the general perception is they are pushy and manipulative. 
“But when we ask people who they think of when they hear the greatest salesperson on the planet, the top two answers are Martin Luther King Jr. and Steve Jobs,” says Colin on this week’s episode. They teach how to sell authentically, finding that people will buy from you based on your imperfections. They discuss leading with vulnerability and pathological optimism, being purpose-driven, and giving more than receiving. 
 
Colin Coggins and Garrett Brown are the authors of <a href="https://www.colinandgarrett.com/">The Unsold Mindset</a>: Redefining What It Means to Sell. Follow them on Instagram and Twitter @colinandgarrett. Find them on LinkedIn at <a href="https://www.linkedin.com/in/colincoggins/">linkedin.com/in/colincoggins/</a> and <a href="https://www.linkedin.com/in/garrettjbrown/">linkedin.com/in/garrettjbrown/</a>.

Brilliant Thoughts is about people. It’s about how relationships shape careers. It’s about how influence shapes industries. It’s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

Brilliant Thoughts is about people. It&rsquo;s about how relationships shape careers. It&rsquo;s about how influence shapes industries. It&rsquo;s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

Brilliant Thoughts with Tristan Ahumada

Selling Authentically with Colin Coggins and Garrett Brown

In Case You Missed It:

If you've seen Shark Tank, you know Barbara Corcoran. She's the badass top real estate agent and investor who's a magnet for Hollywood superstars and big business execs. She's guild a legendary career in New York real estate. She talks with Tristan about what that exposure to entrepreneurs has taught her about what it takes to succeed in business.

In Case You Missed It:
If you've seen Shark Tank, you know Barbara Corcoran. She's the badass top real estate agent and investor who's a magnet for Hollywood superstars and big business execs. She's guild a legendary career in New York real estate. She talks with Tristan about what that exposure to entrepreneurs has taught her about what it takes to succeed in business.

In Case You Missed It: Common Traits of Successful Entrepreneurs with Barbara Corcoran

In case you missed it, Tristan Ahumada had an insightful conversation with Seth Godin. This episode originally aired June 2. 

When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin.

Godin has learned from the many experiences and jobs he’s had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. 

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Mentioned:
Song of Increase by Jacqueline Freeman
Stop Stealing Dreamsby Seth Godin
The Principles of Scientific Management by Frederick Taylor
The E-Myth Revisitedby Michael Gerber

Seth Godin is a bestselling author, entrepreneur and speaker.

In case you missed it, Tristan Ahumada had an insightful conversation with Seth Godin. This episode originally aired June 2. 
When surveying 10,000 people in 90 countries for his latest book, <a href="https://amzn.to/3omLI1N">The Song of Significance</a>, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin.
Godin has learned from the many experiences and jobs he’s had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running <a href="https://amzn.to/3pZLSwl">The Carbon Almanac</a>. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. 
----
Mentioned:
<ul>
<li><a href="https://amzn.to/3ouVgaP">Song of Increase</a> by Jacqueline Freeman</li>
<li><a href="https://seths.blog/wp-content/uploads/2019/05/stop-stealing-dreams6print.pdf">Stop Stealing Dreams</a> by Seth Godin</li>
<li><a href="https://amzn.to/3MPhqhk">The Principles of Scientific Management</a> by Frederick Taylor</li>
<li><a href="https://amzn.to/3MQOeH2">The E-Myth Revisited</a> by Michael Gerber</li>
</ul>
Seth Godin is a bestselling author, entrepreneur and speaker.

In Case You Missed It: Creating Agency Instead of Obedience with Seth Godin

This week’s Brilliant Thoughts guest is Suneel Gupta, an author and seasoned entrepreneur, who takes listeners on an exploration into the concept of "dharma."  What is dharma and why is it vital to maintaining energy and avoiding burnout? Suneel challenges the idea that outer success guarantees inner fulfillment, prompting us to discover activities in our lives that truly matter. He encourages a balanced approach to life and entrepreneurship, outlining why hustle culture could be problematic. 

Suneel flips the script on rest and recovery, highlighting their role as preparation for future endeavors rather than just rewards. He also reminds us that our work doesn't define our identity, urging us to find true authenticity and balance in our lives. This episode provides a thought-provoking journey that challenges traditional approaches to success and offers insights for those seeking a more meaningful and fulfilling life.

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MENTIONS:

Everyday Dharma by Suneel Gupta Follow Suneel Gupta on LinkedIn and Instagram. Be sure to also check out his new book, and website.

This week’s Brilliant Thoughts guest is Suneel Gupta, an author and seasoned entrepreneur, who takes listeners on an exploration into the concept of "dharma."  What is dharma and why is it vital to maintaining energy and avoiding burnout? Suneel challenges the idea that outer success guarantees inner fulfillment, prompting us to discover activities in our lives that truly matter. He encourages a balanced approach to life and entrepreneurship, outlining why hustle culture could be problematic. 
Suneel flips the script on rest and recovery, highlighting their role as preparation for future endeavors rather than just rewards. He also reminds us that our work doesn't define our identity, urging us to find true authenticity and balance in our lives. This episode provides a thought-provoking journey that challenges traditional approaches to success and offers insights for those seeking a more meaningful and fulfilling life.
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MENTIONS:
<a href="https://www.amazon.com/Everyday-Dharma-Essential-Practices-Everything/dp/0063143879/ref=sr_1_1?crid=1R6DJLLWLFK67&amp;keywords=everyday+dharma+suneel&amp;qid=1694647783&amp;s=books&amp;sprefix=everyday+dharma+sunee%2Cstripbooks%2C166&amp;sr=1-1">Everyday Dharma</a> by Suneel Gupta Follow Suneel Gupta on <a href="https://www.linkedin.com/in/suneelkgupta/">LinkedIn</a> and <a href="https://www.instagram.com/suneelgupta/">Instagram</a>. Be sure to also check out his <a href="https://www.amazon.com/Everyday-Dharma-Essential-Practices-Everything/dp/0063143879/ref=sr_1_1?crid=1R6DJLLWLFK67&amp;keywords=everyday+dharma+suneel&amp;qid=1694647783&amp;s=books&amp;sprefix=everyday+dharma+sunee%2Cstripbooks%2C166&amp;sr=1-1">new book</a>, and <a href="https://www.suneelgupta.com">website.</a>

Selling Authentically with Colin Coggins and Garrett Brown

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