Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts  Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level!

In today's episode you'll learn:

• Conducting A/B testing to refine messaging and uncover customer preferences.
• Experimenting with different messaging and offers, particularly during non-peak seasons to get ready for a busy period.
• The importance of creating email flows to nurture and convert customers as an e-commerce business.
• Tailoring the quantity and content of emails based on the buyer's journey and customer behaviour.
• Understanding personalised messaging to address various customers.
• Leveraging path length and time lag reports in Google Analytics to analyse the customer journey and optimise email flows.
• Seeking assistance to set up email marketing and evaluating your business's stage and performance.
• Crafting compelling offers that incorporate mental triggers e.g scarcity and urgency to boost your average order value.
• Enhancing connections by using plain text emails.

Links from the show:

• Book Your Free Strategy Session!
• Bright Red Marketing Episode 50
• Flow Butler Website - Offer: Bright Red for 20% off your 1st month!
• Flow Butler Instagram
• Book Recommendation: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout